JWT Bogotá Headquarters AEI Arquitectura e Interiores
2012-02-27 00:00
架构师提供的文本描述。JWT(J.Walter Thompson)波哥大总部。建筑设计方案的主要目的是通过空间组织创造一种适合所需求的尺度,以便在工作中有更好的性能,因为它不仅寻求空间的舒适性,而且能以非常有效的方式使每个人都能接触到互补的空间。
Text description provided by the architects. JWT (J. Walter Thompson) Bogotá Headquarters. The main purpose of the architectonic design proposal is to create a yardstick adapted to the required needs through spacial organization so as to allow better performance at work since it not only looks for spacial comfort but for the complementary spaces to be within reach of everyone in a very efficient way.
这个项目被认为是一个小城市,它的组织基本上是从一个清晰的秩序原则开始的:一个中心,一个广场,一个重要的聚集地标,由两条类似于主要城市街道的交通线路所创造,正交和被截取。街道作为沟通的要素和终点,大部分时间都是开放的交汇点。提供复印区、咖啡区和正式会议室等空间,以减少人员的迁移,从而提高公司的日常活动效率。这种使用是从项目一开始就提出的,了解客户的需求。
The project was thought as a small city which organization starts basically from a clear ordering principle: a center, a plaza, an important gathering landmark created by two traffic lines resembling main city streets, orthogonal and intercepted. Streets as communication elements and as ending points which most of the time are open meeting points. Spaces such as the copying areas, the coffee areas and the formal meeting rooms are given to allow less displacement of people, thus contributing to the Company’s daily activities efficiency. This use was proposed from the inception of the project understanding the customer needs.
另一方面,办公室形象可以概括为世故、个性和排他性。我们利用“世界制造”跨国公司的政策-其哲学是为办公室增添一点国籍-再次利用我们传统中具有代表性的要素,并以新的、创造性和创新的方式体现它们,从而创造了一种空间,使其感觉成为一个在实质上被重新改造的哥伦比亚。
On the other hand, the offices image can be summarized within the precepts of sophistication, personality and exclusivity. Taking advantage of the “world made” multinational’s policy, whose philosophy is to add a touch of nationality to the office, we took again representative elements of our tradition and embodied them in a new, creative and innovative way thus creating a space that feels as a reinvented Colombia represented in its materiality.
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