架构师提供的文本描述。我们的客户有一个新的品牌，产品和客户经验，需要一个建筑空间，以支持他们的公司的使命。客户体验是最重要的，并指导所有设计决策从概念到完成。客户咨询、产品展示、销售点和客户示范区都是关键的方案组成部分。虽然设计是根据这个商店地点的具体情况而设计的，但从一开始，它的意图是，当公司开设其他地点时，这将很容易适应。这种对未来商店设计的适应性是通过在空间中定义几个可以很容易转移到其他空间的关键组件来解决的。

Text description provided by the architects. Our clients had a fresh new brand, product and customer experience that needed an architectural space to support their company’s mission. Customer experience was of the utmost importance and guided all design decisions from concept through completion. Customer consultation, product display, point of sale and customer demonstration areas were all critical programmatic components. While the design was created to the specifics of this store location, the intent from the beginning was that this would be easily adapted when the company opened other locations. This adaptability of the design for future stores was addressed by defining several key components within the space that could be easily transferred to other spaces.

 © Paul Crosby

C.Paul Crosby

DpHUE在明尼阿波利斯郊区的第一家店面是一家新概念产品和高质量头发颜色的顾客体验的原型商店；该产品弥补了昂贵的美发体验与药店出售的盒装发色之间的差距。认证的染色师提供dpHUE客户专业的造型建议，在非沙龙的气氛和高质量的带回家的头发颜色产品是专门提供。

dpHUE’s first storefront in suburban Minneapolis is a prototype store for a new concept product and customer experience for high quality hair color; a product that bridges the gap between an expensive salon experience and the boxed hair color sold at drug stores. Certified colorists offer dpHUE customers professional styling advice in a non-salon atmosphere and high quality take-home hair color products are exclusively available.

 © Paul Crosby

C.Paul Crosby

其中一个主要目标是设计一个新鲜而杰出的空间，以体现品牌精神和强大的艺术存在，以吸引人们进入商店。标志性弯曲木墙吸引客户进入空间，并提出一个大胆的材料调色板的空间。在这堵墙内，集中的区域通过粉刷的凹槽来定义销售点和示范区。

One of the main goals was to design a fresh and distinguished space that would come to represent the brands ethos and have a strong artistic presence that would draw people into the store. The signature curved wood wall draws the customers into the space and presents a bold material palette to the space. Within this wall, focused areas define the point of sale and demonstration area through crisp whitewashed recesses.

 © Paul Crosby

C.Paul Crosby

在空间的中心是两张咨询表，是客户体验的核心，是专业顾问与客户互动的地方。沿着相反的墙壁，产品显示在一个组合节奏的道格拉斯杉木自我和道格拉斯杉木舌头和树林存储抽屉。线性灯光和长方形天花板云的组合相互作用创造了一个亲密的空间尺度，并提供了光在会诊表周围反弹。

Centered in the space are the two consultation tables, the heart of the customer experience, where professional consultants and customers interact. Along the opposite wall products are displayed in a compositional rhythm of reclaimed Douglas Fir selves and Douglas Fir tongue and grove storage drawers. A compositional interplay of linear lights and rectangular ceiling clouds create an intimate scale to the space and provide light bounce around the consultation tables.

 © Paul Crosby

C.Paul Crosby

材料被最小化，选择明确的等级道格拉斯杉木作为整个空间使用的标志性材料，如主要弯曲墙壁，销售点办公桌，货架和储存。这种材料增加了温暖和丰富的空间，同时又不分散对产品的注意力。

Materials were minimized, selecting clear grade Douglas Fir as the signature material used throughout the space, as seen on the main curving wall, point of sale desk, shelving and storage. This material adds warmth and richness to the space while not distracting from the products.

 © Paul Crosby

C.Paul Crosby

人们对细节给予了仔细的注意。而不是指定贴面磨坊，定制货架，墙壁，柜台和储存单位是由坚实的舌和槽道格拉斯杉木条。弯曲的木墙设计有一个微妙的起伏表面，抽象地代表头发的流动。

Careful attention was paid to the details. Rather than specifying veneered millwork, custom shelves, walls, counters and storage units were composed of solid tongue and groove Douglas Fir strips. The curved wood wall was designed with a subtle undulating surface, abstractly representing the flow of hair.

 © Paul Crosby

C.Paul Crosby

整个商店密切合作，与平面设计公司，创造包装和店内标志，以确保完整的品牌整合。在条目中，产品以交互式视频显示，这说明了商店的概念。

Throughout the store close collaboration occurred with the graphic design firm that created packaging and in-store signage to assure complete brand integration. At the entries, the product is displayed with interactive video that explains the stores concept.

 © Paul Crosby

C.Paul Crosby

最终，这个概念商店的设计成功地创造了一个独特的外观和感觉特定的dpHUE，支持公司的品牌和使命，以提供更好的客户体验。

Ultimately, the design of this concept store has successfully created a distinguished look and feel specific to dpHUE that supports the company’s brand and mission to provide a superior customer experience.

 © Paul Crosby

C.Paul Crosby