Denimdenim Word of Mouth Architecture
2012-04-06 00:00
架构师提供的文本描述。位于巴厘岛最高级的商业街之一的新牛仔专卖店当然需要注意。翻新现有的两层结构,只有60平方米的小楼板,认为需要操纵建筑物的正面,以创造一个强大的街道存在。
Text description provided by the architects. Located on one of Bali’s most exclusive shopping streets, the new Denimdenim store by Word of Mouth certainly demands attention. The refurbishment of the existing two storeys structure, with a petite floor plate of only 60sqm, saw the need to manipulate the building facades to create a strong street presence.
© Moch Sulthonn + Word of Mouth Architecture
新店是岛上现有连锁店的一部分,但由于地理位置更为独特,客户的简报要求,虽然这家店应该与其同行建立关系,但它应该为该品牌寻求一个新的方向,并努力吸引更有眼光的顾客。因此,设计采用了其他商店的工业材料调色板的元素,以保持品牌内的连续性,但试图通过使用定制图形、回收元素和树叶来创造新的外观和感觉。
The new store is part of an existing chain already on the island, however because of the more exclusive location, the brief from the client requested that although this store should have a relationship with its counterparts, it should pursue a new direction for the brand and endeavor to attract a more discerning customer. The design therefore adopts elements of the industrial material palette of the other stores to maintain continuity within the brand, but seeks to create a new look and feel through the use of custom graphics, recycled elements and foliage.
© Moch Sulthonn + Word of Mouth Architecture
以往商店的“男性化”性质是通过使用强大的建筑形式来实现的。这家商店自豪地坐在街上,给人留下了两个堆叠的盒子的印象,它们是在轴上旋转的。这种错觉能有效地吸引来自两个方向的交通的注意,同时遵守邻近寺庙的场地限制。
The ‘masculine’ nature of the previous stores is carried through with the use of strong architectural forms. The store sits proudly on the street, giving the impression of two stacked boxes, rotated on their axis. This illusion works to effectively capture the attention of passing traffic from both directions, whilst complying with the site restrictions of the adjacent temple.
© Moch Sulthonn + Word of Mouth Architecture
盒子的形状是用黑色的钢框架,里面装着一个网,里面装着数以千计的回收铝罐。屏幕起到遮阳的作用,同时也为爬行的植物提供了生长的网络。这些易拉罐从街道上创造了一个惊人的效果,一个闪闪发亮的循环形式的重复,只有在更仔细的检查显示自己作为回收的组成部分。
The boxes are given their form with the use of a black steel frame, in filled with a mesh and be-jeweled with thousands of recycled aluminium cans. The screen act as a sunshade while providing a network for creeping plants to grow. The cans create a striking effect from the street, a sparkling repetition of circular forms that only reveal themselves as recycled components upon closer inspection.
© Moch Sulthonn + Word of Mouth Architecture
小的建筑足迹要求仔细处理空间,以使空间尽可能大,即使满是商品。一个巨大的角形空隙被切割在空间的中心,这提供了一个巨大的双体积填充自然光。一个定制的“吊灯”主宰了空隙
The small building footprint demanded a careful treatment of the space, in order to make the space appear as large as possible, even when full of merchandise. A giant angular void was cut in the centre of the space, which provided a vast double-volume filled with natural light. A custom “chandelier” dominates the void – a combination of gently glowing oversized bulbs and a series of found objects converted into hanging planters.
© Moch Sulthonn + Word of Mouth Architecture
虚空也被用来展示商品,因为衣服在绿色植物中飘浮。镜子在空间中被广泛使用,以进一步增强对空和它所提供的自然光的感知。商店的一堵墙是由镜像面板组成的,这些镜子环绕着发光的白色鞋展示盒-它们隐藏在现有柱结构的空间内。
The void is also utilized for merchandise display, as clothing items float elegantly amongst the greenery. Mirrors are used extensively within the space to further enhance the perception of the void and the natural light it provides. One wall of the store is comprised of mirrored panels which surround glowing white shoe display boxes – these are concealed within the spaces of the existing column structure.
中性调色板抛光混凝土,回收柚木,黑色钢和回收罐工作连接外部和内部空间。内部的目的是轻松,并引入一点幽默,否则中立的材料调色板。两个模特儿坐在空旷的地方,他们的头被植物所取代。
The neutral palette of polished concrete, recycled teak wood, black steel and recycled cans works to connect the exterior and interior spaces. The interior is intended to be light-hearted and introduce a bit of humour to an otherwise neutral material palette. Two mannequins sit watch over the void space, their heads replaced with plants.
商店后面画了一幅定制的墙面图-由一些著名的名言组合而成,这些名言被用来说明人们对牛仔的痴迷,以及由牛仔布和缝纫细节所启发的图形和图案。这还可以隐藏销售柜台后面的存储组件。这个空间鼓励客户不要太认真地对待它,…
A custom designed wall graphic is painted across the back of the shop – a combination of famous quotes that have been manipulated to illustrate a denim obsession, and graphics and patterning inspired by denim and stitching details. This also works to conceal the storage components behind the sales counter. The space encourages customers to not take it or themselves too seriously…
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