Aiji Inoue Doyle Collection
2012-04-11 00:00
“Tully‘s Coffee Shop-Remm KagoIsland”位于鹿儿岛典型的购物区“Tenmonkan”,位于高档酒店的一楼。因此,Tully‘s被要求升级类似的Tully商店的设施,并相应地为酒店的客人提供早餐。操作员得出了以下结论。“创造新设计”,“与当地著名面包店合作”。
"Tully's Coffee Shop -Remm Kagoshima" is located on the first floor of the high-grade hotel built in the typical shopping quarter "Tenmonkan" in Kagoshima. Thus, Tully’s was required to upgrade the facilities from the comparable Tully’s shops and correspond to providing breakfasts to the hotel guests. Operator came out with the following conclusion. "Create new design", and "Collaborate with famous bakery in the local district."
© Nacasa & Partners
© Nacasa
虽然这个答案看起来很简单,但是想象一下这个品牌必须发展和克服的各种困难问题。因此,面包店的香味和新鲜的烤面包不仅给酒店客人的早餐支持带来了新的附加值,也给每天使用塔利咖啡店的所有游客带来了新的价值。这比我们预期的要好得多。
Though this answer may appear simple, imagine various difficult problems that this brand had to develop and to overcome. As a result, the good smell from the bakery and the fresh baked bread brought new added value not only to the hotel guests’ breakfast supports but also to all-time visitors who use Tully’s coffee shop daily. And this has achieved a synergistic effect more than we have expected.
在谈到设计时,我们仔细考虑了类似的Tully商店的主要功能和运作。我们还设计和重建了面包房作为一个单位。虽然看起来一切都被重新调整了,但是,我们在整个工作中都留下了图利的诀窍。这家店是在类似的图利商店的延伸,并且是高度升级的。
Talking about the design, we carefully considered the main functions and operations of the comparable Tully’s shop. We also designed and reconstructed the bakery as a unit. Although it looks like everything has been re-tooled, yet, we have left the Tully’s know-how’s throughout the work. This shop is on the extension of the comparable Tully’s shop and is highly upgraded.
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我们避免了在竞争对手的商店中很常见的大量外观设计。我们已经升级加上描绘的轻,口味和舒适的照明产品。这些安排符合咖啡馆经营条件的需要,我们现在得到了积极的反馈。
We avoided heavy appearing designs that are quite common in competitor shops. We have upgraded plus portrayed with light taste and comfortable lighting productions. These arrangements suited the needs of the café business conditions and we are now receiving positive feedbacks.
© Nacasa & Partners
© Nacasa
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