It Me Eco Fast Restaurant Joanna Pszczółka + Łukasz Brandys
2012-06-21 00:00
架构师提供的文本描述。它!我的快餐店,位于奥查比的梦幻公园,创建于2011年7月初。它是计划中的生态餐厅连锁店的第一个分支。设计师们试图给这个小地方一个形象,使之有别于其他大型快餐品牌。混合元素,如适当的材料选择,有限的色域和精致的细节,使设计师能够实现一个朴实的效果,现代和微妙的美。它决定了这家全新餐厅的明确身份。
Text description provided by the architects. It!me fast food restaurant, which is located in Dream Park in Ochaby, was created at the beginning of July, 2011. It is the first branch of the planned chain of eco-restaurants. The designers made an attempt to give this small place an image that would make it distinct from other big fast food brands. A mixture of elements, such as a proper choice of materials, limited colour gamut and refined details allowed the designers to achieve an unpretentious effect of modern and delicate beauty. It determined an unambiguous identity of this brand new restaurant.
© Joanna Pszczółka
c.Joanna Pszczółka
整个图像被调整到小的地方和它的功能。然而,该项目不仅限于装饰。设计师们创造了整个品牌,包括与其他餐馆形象、名称、标志,甚至包装项目相悖的形象,以及一套准备食品、广告宣传和家具的指示。
The entire image was adjusted to the small size of the place and its function. However, the project was not only confined to the decor. The designers created the entire brand, including the image which stands against other restaurants’ image, its name, logo, even the packaging project, a set of instructions for preparing food, advertising campaign and furniture.
© Joanna Pszczółka
c.Joanna Pszczółka
其主要思想是创造一个生态品牌,利用可生物降解的生态材料。设计师们不得不面对建筑空间狭小和有限的问题,并根据投资者的要求为50个坐席找个地方。为了对室内进行光学放大,采用了从地板到天花板的窗户。除了固定在承重墙上的台面外,没有传统的桌子.没有腿的桌子更容易保持餐厅的清洁,也扩大了空间,让坐在轮椅上的人可以在餐厅里吃饭,而不需要设计一个可以让他们单独出入的地方。
The main idea was to create an eco-brand which makes use of biodegradable ecological materials. The designers had to face the problem of small and limited architectural space and to find a place for fifty sitting places as it was the investor’s requirement. In order to optically enlarge the interior, the floor to ceiling windows were used. There are no traditional tables but only table tops fastened to the load-bearing walls. Tables with no legs make it easier to keep the restaurant clean, they also enlarge the space, and enable people on wheelchairs to eat in the restaurant without designing a separate place which would be accessible to them.
© Joanna Pszczółka
c.Joanna Pszczółka
餐厅的墙壁是用混凝土砌成的,上面覆盖着无纺布土工织物。轻型木结构,上面是针叶胶合板制成的石板,固定在墙壁上。桌面是金属的,与MFD面板的螺丝对他们。在烹饪中使用的白色和厚厚的层压板被粘在上面。
The restaurants’ walls were made of concrete blocks covered with non-woven geotextile fabric. The light wooden construction, with slats made of coniferous plywood on top of it, was fastened to the walls. The table tops are metal with MFD panels screwed to them. The white and thick laminate, used in gastronomy, was stuck on top of them.
这些椅子是用落叶胶合板制成的,每种元素都用数控铣床切割,然后用生态和可生物降解的胶水粘合在一起。胶合板的暖色和冷白度与绿色相得益彰,绿色与生态产品和品牌有关。同样的色彩方案被用于包装,这是它的本质!我的生态。
The chairs were made of deciduous plywood, with each element cut by use of NC milling machine and then stuck together with ecological and biodegradable glue. The warm colour of plywood and cold whiteness were complemented with green which is associated with eco-products and brands. The same colour scheme was used on the packaging and this is the essence of It!me ecology.
设计师们的目标是尽可能少地使用纸张,去掉汉堡包、玉米饼和蛋糕的全部包装,用包装纸代替它们,从而将用纸量减少到25%。工作人员用一张厚厚的防油纸包起一个汉堡包,放上一张厚而窄的纸板,上面只有商标和产品名称。折叠的包装不需要胶水,这是可能的,因为特殊的折叠,使结构在一起。
The designers’ aim was to use as little paper as possible, and to get rid of full packaging for hamburgers, tortillas and cakes and replace them with wrappers which reduce paper use to only 25%. The staff wraps a hamburger in a thick greaseproof paper and puts a thick and narrow cardboard with only a logo and product’s name on it. Folding of the packaging doesn’t require a glue which is possible due to special folds which hold the construction together.
它有梯形的形状,这额外地加强了包装。只有废纸和未再生纤维制成的牛皮纸才能用于包装生产。油墨的使用可以使堆肥化,对堆肥的质量没有影响。在包装设计过程中,设计师们试图消除塑料,然而,这条链仍然很小,无法完全摆脱它,并为生产碳酸饮料的杯子创造出一种设计精良的材料。所有的塑料元件都是用PET材料制成的,很容易回收。餐厅配有回收箱,消费者可自行回收废物。分类废物由回收公司收集。
It has the trapezium shape which additionally stiffens the packaging. Only Kraft paper made of waste paper and virgin fibres which can be recycled was used for packaging production. The usage of printing ink enables composting and has no impact on the quality of it. The designers tried to eliminate plastic in the process of packages designing, however, the chain is still to small to get rid of it completely and to create a well-designed material for production of mugs for carbonated drinks. All plastic elements are made of PET material which can be easily recycled. The restaurant is equipped with recycling bins and the consumer recycles the waste itself. Sorted waste is collected by a recycling company.
设计师们在他们的整个工作中照顾到了平衡的发展。因此,餐厅使用的所有元素都是在Ochaby附近的小公司的帮助下创建的。其中大多数是小型企业,因为只有这些公司愿意面对创造设计的挑战。他们设法满足了美学和财务方面的要求,因为与其他快餐连锁店相比,预算相当少。整个项目以与内部和包装相同的方式设计的图形元素作为补充。使用的主要颜色是白色、米黄色和绿色。
The designers took care of the balanced development during their entire work. Because of that all elements used in the restaurant were created with help of small companies located in the neighbourhood of Ochaby. The majority of them were small enterprises since only these companies were willing to face the challenge of creating the design. They managed to meet the requirements, both aesthetical and financial since, in comparison to other fast food chains, the budget was rather small. The entire project was complemented with graphical elements designed in the same manner as the interior and the packaging. The main colours used were white, beige and green.
这幅图片是由UL设计公司(JoannaPszczółka和ŁukaszBrandys)创建的。最终的结果花了四个月的时间,然而,设计师们仍在努力开发it!Me品牌。
The image was created by the UL DESIGN company (Joanna Pszczółka and Łukasz Brandys). It took four months to achieve the final result, however, the designers are still working on the development of the It!me brand.
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