Unicredit Ţiriac Bank HQ Westfourth Architecture

2012-08-10 00:00
架构师提供的文本描述。任何一家大型企业都希望有一座具有代表性的总部大楼,以提升其作为社会重要机构的城市形象。由于公司形象和代表的概念更接近营销和房地产,而不是建筑,因此,翻译银行希望以建筑术语表示的愿望是该项目的主要挑战之一。该建筑试图通过一个简单的正式姿态来避免银行的身份要求,并采用更复杂的体系结构方法。
Text description provided by the architects. Any large corporation will want a representative headquarters building that will enhance in the city its image as an important institution in the society. As notions of corporate image and representation are closer to marketing and real estate than architecture, translating the bank's wishes for representation in architectural terms was one of the major challenges of the project. The building attempts to avoid the bank's identity requirements through a simple formal gesture and engages a more complex architectural approach.
 © Mărgulescu & Moldoveanu
(MărGulescu)
该建筑位于Expozitiei大道上,与邻近的门塔相同。一是向北的定位和进城,二是与国家展览馆的关系,这是该地区主要的三维活动。门楼采用双重性和轴向透视来解决这些问题,而Unicredit建筑则采用平移和置换。在这样做的过程中,建筑创造了巨大的空间,无论是在内部中庭和外部覆盖入口广场。钢结构和外围护结构都成为建筑造型和空间标识的工具。通过对重要的城市载体和纪念碑的立场进行大量的定义,并通过创建对比鲜明的公共空间,建筑本质上变成了城市。
Located on the Expozitiei Blvd, the building addresses the same two site issues as the neighboring Gate Towers. One is the orientation towards the north and the entry into the city, the other is the relation with the National Exhibition Pavilion the main three dimensional event in the area. While The Gate buildings use duality and axial perspective in order to relate to these issues, Unicredit building employs translation and displacement. In doing this, the building creates in the process dramatically sized spaces, both in the interior atrium and the exterior covered entry plaza. Both the steel structure and the exterior envelope become tools with which the building is sculpting its shape and marks its spaces. By volumetrically defining its stance towards important city vectors and monuments, and by creating contrasting public spaces, the building becomes essentially urban.
 First Floor Plan
一层平面图
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

                    

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