架构师提供的文本描述。伊莎贝尔地板是中国著名的地板专家。H3是他们进军其他木制品，如木门和内置家具。这项设计活动将试图将H3描绘成“木材专家”，并为该品牌在全国范围内的扩张树立一个商店身份。

Text description provided by the architects. Isabel Flooring is an established flooring specialist in China. H3 is their foray into other wood products such as timber doors and built-in furnitures. This design exercise will attempt to portray H3 as “The Wood Specialist” and set a store identity for the brand's countrywide expansion.

 Courtesy of Nota Design Group

诺塔设计小组提供

在竞争激烈的建材市场上，为消费者创造一种全新的购物体验。创建一个强大和难忘的商店标识，最大限度的视觉影响。描述品牌的努力，在它不断推动可持续的过程和产品。利用伊莎贝尔在层压板地板上的成功

To create a new kind of shopping experience for the consumers in a highly competitive building materials market. To create a strong and memorable store identity with maximum visual impact. To portray the brand's effort in it's constant push for sustainable process and products. To capitalize on Isabel's success in laminate flooring

 Courtesy of Nota Design Group

诺塔设计小组提供

为了创造H3的“木材专家”形象，店面由5种不同类型的木材结构以多层和铰接的方式联锁在一起。

To create H3's image as “The Wood Specialist”, the storefront is composed of 5 different types of wood structure interlocking together in a multi-layered and articulated manner.

 Courtesy of Nota Design Group

诺塔设计小组提供

为了描绘H3对环境的支持，立面上的所有木材都是可重复使用的松木，在当地很容易得到。

To portray H3's support for the environment, all the wood on the facade are reused pinewood which is readily available in the local area.

 Courtesy of Nota Design Group

诺塔设计小组提供

为了利用母品牌在叠层地板上的传统，该设计使用该产品“引导”客户进入其他新产品。一个全新的“丝带”系统的地板样品呈现被创造，把客户从一个地区到另一个地区。

To take advantage of the parent brand's heritage in laminated flooring, the design used the product to “lead” customers into the other new products. A brand new “Ribbon” system of flooring sample presentation is created which brings customers from one zone to another.

 Courtesy of Nota Design Group

诺塔设计小组提供

使用“丝带”系统，客户被从一个区域引导到另一个区域，允许他们以结构化但开放的方式移动，引导他们，而不是限制他们。

With the “Ribbon” system, customers are led from one zone to another, allowing them to move in a structured yet open manner, guiding them , yet not restricting them.

 Courtesy of Nota Design Group

诺塔设计小组提供

样例区的创建是为了让客户了解如何将不同的产品匹配起来，形成不同的和谐生活环境，以帮助客户解决常见的设计难题。

The sample zones are created to allow customers to see how the different products can be matched to form different harmonious living environments to help customers solve common design dilemmas.

 First Floor Plan

一层平面图