架构师提供的文本描述。我的布恩是由纽约的Jaklitsch/Gardner建筑公司设计的，它是一家位于首尔江南谷社区昌坝洞的新的6700平方英尺的生活精品店。商店的基本概念来源于客户的一句简单的话：“我的风格，我的身体，我的灵魂。”重点是流行趋势，时尚，配饰(风格)，美容化妆品和维生素(身体)，艺术，音乐，电影和书籍(灵魂)。

Text description provided by the architects. Designed by Jaklitsch / Gardner Architects of New York, My Boon is a new 6,700-square-foot lifestyle boutique on Cheongdam-Dong in Seoul’s Gangnam-Gu neighborhood. The basic concept for the shop derives from a simple statement from the client: “My style, my body, my soul.” The focus is on the best in trends, fashion, accessories (style), beauty cosmetics and vitamins (body), and art, music, movies and books (soul).

 © Nacasa & Partners

© Nacasa

总体的零售体验在结构上绝不是典型的-“我的布恩”的雄心壮志明显体现在待售的物品、服装、化妆品的陈列上。这是我们设计调查的起点，设计的目的是创造一种能够反映品牌精神的建筑，以及当代最好的文化与自然、健康的生活方式之间的平衡。

The overall retail experience is structured to be anything but typical – My Boon’s ambitions are evident in the fact that the objects, clothing, cosmetics for sale are displayed. This served as a starting point for our design investigation, which sought to create an architecture that would reflect the brand’s ethos and the balance between the best of contemporary culture and a natural, healthy lifestyle.

 © Nacasa & Partners

© Nacasa

该计划分为三个区域：一个大型的时装、服装和鞋类零售空间；一个果汁吧和咖啡馆；以及一个个人配饰和物品的零售画廊，作为这两个空间之间的连接点。设计通过物质和颜色的微妙变化来定义这些区域中的每一个。该项目使用统一的元素将空间连接在一起。木材端纹地板是使用始终，在每个区域的颜色变化：自然完成在北部销售地区，黑色在零售画廊和白色染色完成在咖啡厅。为了加强这三个区域之间的视觉联系，一个百叶窗天花板的天然木材运行的长度。在所有三个区域，抛光，不锈钢架子细节增加了一个一致的元素，手动控制混凝土墙壁和再生，粗糙锯木。黑色作为一个框架装置在每个空间，以加强备用调色板轻木材，被控制的混凝土，白色卡雷拉大理石，和抛光不锈钢。

The scheme is divided into three zones; a large retail space for fashion, apparel and footwear; a juice bar and café; and a retail gallery of personal accessories and objects that acts as a connector between the two spaces. The design defines each of these zones through subtle shifts in materiality and color. The project employs unifying elements to tie the spaces together. Wood end-grain flooring is used throughout, with changes in color at each zone: natural finish at the north sales area, black at the retail gallery and white stained finish at the café. To reinforce a visual connection between the three zones, a louvered ceiling of natural wood runs the length of the space. Throughout all three zones, polished, stainless-steel shelving details add a consistent element to hand-troweled concrete walls and reclaimed, rough-sawn wood. Black is used as a framing device in each space to reinforce the spare palette of light woods, troweled concrete, white carrera marble, and polished stainless steel.

 © Nacasa & Partners

© Nacasa

在整个商店里，人们都非常注意在各种社交空间中策划商品。在零售领域，感觉更像工业的混凝土板，堆放在销售楼层上，以创造一个可调节的展示空间和临时座位区域。咖啡厅是商店的主要社交空间，顾客可以用健康的新鲜果汁和小吃来给自己的身体充电。它既是一家药店，也是一家咖啡馆，有一种卫生的氛围。咖啡厅区的特色是一个由白色大理石和渐变白玻璃组成的相对高度的酒吧，为空间提供了一种虚幻的轻盈感。该设计是对人工和天然木材表面的研究，这些表面由橡胶台面、黑钢展示盒和混凝土板组成。与其说是对立的材料，倒不如说，所有的材料都有一定程度的工业精炼，以创造一种模糊和神秘的感觉。

Throughout the shop, careful attention was paid to curating merchandise within a mix of social spaces. In the retail area, concrete planks, which feel more industrial, are stacked across the sales floor to create an adjustable display space and impromptu seating areas. The cafe is the main social space of the store, where customers can recharge their bodies with a healthy menu of fresh juices and snacks. It is part apothecary, as well as a café, with a hygienic atmosphere. The café area features a counter-height bar of white marble and gradient white glass above that gives an ethereal lightness to the space. The design is an investigation of the artificial versus the natural – wood surfaces punctuated by rubber tabletops, blackened-steel display boxes and concrete planking. It is not so much materials in opposition, but, rather, all materials having a level of industrial refinement to create a sense of ambiguity and mystery.

 Floor Plan