架构师提供的文本描述。分析-Cioccolato是一家专为特殊活动定制沙漠的糕点精品店。在过去的几年里，auteur糕点有了很大的发展，这就是为什么品牌和产品的差异化已经成为企业成功的关键因素。

Text description provided by the architects. Analysis — Cioccolato is a pastry boutique specialized in custom deserts for special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.

 Cortesía de SAVVY Studio

Cortesía de Savvy Studio

概念化-主要概念来源于已经存在的Cioccolato，并将该品牌重新定位为适合所有场合的糕点和专业服务提供商。烤面包

Conceptualization — The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato´s current customer base.

 Cortesía de SAVVY Studio

Cortesía de Savvy Studio

身份-我们开发了一个甜蜜和节日的视觉标识，使用明亮的色彩元素和令人难忘的短语，它们与任何一种特殊事件都很相配。

Identity — We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event.

 Cortesía de SAVVY Studio

Cortesía de Savvy Studio

行动-重塑品牌，视觉身份，固定，包装，室内设计。

Actions — Rebranding, visual identity, stationary, packaging, interior design.