Mistral Wine Store Studio Arthur Casas

2013-01-23 00:00
架构师提供的文本描述。葡萄酒分销商米斯特拉尔向阿瑟卡萨斯工作室提出了创建一家商店的挑战,以创新他们的客户对待葡萄酒世界的方式。他们的大部分销售都是通过互联网完成的,我们不得不设想一个空间,以休闲的方式展示葡萄酒,证明客户的实际存在是合理的,同时吸引新客户和鉴赏家。
Text description provided by the architects. The wine distributor Mistral presented Studio Arthur Casas with the challenge of creating a store that would innovate the way their clients approach the wine world. Most of their sales are done through the internet, we had to conceive a space that would showcase the wine in a recreational way, justifying the physical presence of the client, attracting both new customers and connoisseurs. 
 © Fernando Guerra | FG+SG
费尔南多·格拉
100平方米的店铺规模相对较小:销售空间、地窖、仓储、互动画廊、阅览室和品酒。采用曲线似乎是自然的解决方案,以整合这种多元化的空间,并唤起对葡萄酒的感觉。
The 100 square meters store is relatively small for the extent of the program: sales space, cellar, storage, interactive gallery, reading room and wine tasting. Adopting the curve seemed like the natural solution to integrate this multiplicity of spaces and evoke the sensorial perceptions of the wine. 
 © Fernando Guerra | FG+SG
费尔南多·格拉
我们的目标是邀请客户发现每瓶独特的内容。这条曲线创建了一条空间逐渐出现的路径。悬浮瓶遵循有机形状,由背光顶上木板条形成,给商店一个优雅和离散的气氛。一个镜面玻璃条纹隐藏了几个屏幕,这些屏幕是通过触摸的白色瓶子放置在每个葡萄酒区。
We aimed to invite the customer to discover the unique content of each bottle. The curve creates a path where the spaces appear gradually. Suspended bottles follow the organic shape, formed by a backlight topped by a wood lath, giving the store an elegant and discrete atmosphere. A mirrored glass stripe hides several screens that are lit through the touch of white bottles placed in each wine section. 
 © Fernando Guerra | FG+SG
费尔南多·格拉
瓶子会根据不同的空间以不同的方式暴露出来,成为商店里不变的质感。所有的技术设备都藏在墙里。从主走廊隔着一扇玻璃门,一个双高的地窖有自己的空调系统来存放珍稀葡萄酒。
The bottles are exposed in different manners according to the spaces, becoming a constant texture in the store. All the technical equipment is hidden within the walls. Separated from the main corridor by a glass door, a double height cellar has its own air conditioning system to store rare wines. 
 
一个互动的表格被设计用来展示每月精选的葡萄酒,每个瓶子下面的感应器允许相关的内容被投射到桌面屏幕上。瓶子变成了光标,当它扭曲时,信息就会弹出,比如位置,采访制片人,符号等等。
An interactive table was designed to showcase a monthly selection of wines, sensors underneath each bottle allows the related content to be projected in the table screen. The bottle becomes a cursor, as one twists it the information pops up such as location, interviews with producers, notations, etc. 
 © Fernando Guerra | FG+SG
费尔南多·格拉
木车床在商店后面的书架上形成了一个书架,一张莉娜·博·巴迪(Lina Bo Bardi)椅子,邀请顾客在一堵双高的墙上看书,墙上盖着瓶子。在阁楼里创造了一个品尝空间,设计了两张组装桌,以适应客人的数量。
The wood laths form a bookshelf in the back of the store, a Lina Bo Bardi chair inviting the customers to read next to a double height wall covered with bottles. A tasting space was created in the mezzanine, two assembling tables were designed to adapt to the number of guests. 
 © Fernando Guerra | FG+SG
费尔南多·格拉
在每个空间中,瓶子都以令人惊讶的方式呈现出来,尽管无处不在的物体从来都不是单调的,但它变成了一种纹理,跟随着每一种氛围的背景。葡萄酒拥有极其多样的感觉和故事;表明发现酒瓶内容的多种可能性是建筑项目的起点。
In each space the bottles are presented in surprising ways, even though omnipresent the object is never monotonous, it becomes a texture that follows the context of each ambiance. Wine holds sensations and stories that are extremely diverse; suggesting the multiplicity of possibilities in discovering the content of a wine bottle was the starting point of the architectural project. 
 © Fernando Guerra | FG+SG
费尔南多·格拉
在Mstral中,产品的表示不能与其包含的信息分离。这个项目试图将架构、产品、信息和交互整合到一个单一的实体中。
In Mistral presentation of the product cannot be dissociated of the information it contains. This project tries to bring together architecture, product, information and interaction into one single entity. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

                    

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