架构师提供的文本描述。当有人想到一家商店时，他难免会想到里面出售的产品，因此，这些产品就是那些让人感觉到空间需要的产品。如果欲望的目标是什么，会发生什么？如果没有人呢？对于位于市区街道上的Deskontalia商店来说，甚至在到达当地之前，销售就已经开始了。对于任何可以想象在互联网上购买的产品来说，空间都应该是一个亮点，甚至还有其他的东西。从这个角度来看，这个空间不仅应该成为一个可以出售的空间，而且应该成为一个品牌和人之间的交汇点，一个开放的空间，一个城市的场所，在这里，在线商业成为一种有形的现实。

Text description provided by the architects. When somebody thinks about a shop, he can hardly avoid thinking about the products sold inside, and therefore those products are those which give sense of the need for a space. What would it happen if that object of desire was any? What if no one? For Deskontalia store, located in a urban downtown street, the sale has occurred even before one reaches the local. The space should be a pick up point for any product that one could imagine buying over the Internet, but even something else. From that point of view the space should become not only a space to sell, but a space to be a meeting point between brand and people, an open space, a place of the city where an online business becomes a physical reality.

 © Aitor Ortiz

C.Aitor Ortiz

商店的活动是与包装交通，纸板集装箱，旅行购买的产品，收集在这个新的建筑空间。一个小柜台，在那里交换这些包的手，解决了所有的功能要求的交易。这一空间被视为一个白色的空间，旧的物品如砖墙或铸柱在这种颜色中沐浴，以及更现代的新树脂路面，试图改造商店，而不是在商店，而是在可能发生不同转变的商店。

The store activity is linked to package traffic, cardboard containers in which travel purchased products, which are collected in this new architectural space. A small counter where to exchange these packages of hands, solves all the functional requirements of the trade. The space has been treated as a white empty space where old items such as masonry walls or casting pillars are bathed in this colour, as well as more contemporary new resin pavement, in an attempt to transform the store not in a shop but  in a store where different transformations may occur.

 © Aitor Ortiz

C.Aitor Ortiz

纸箱被转换成建筑方案的测量单元。小纸箱是制作一种雕塑的元素，它包裹着墙壁和屋顶，创造不同的环境，用户可以与之互动。这些包装盒包含了品牌的图形图像，d-，就像两边的一条，90度的空间。因此，商店获得了规模的雕塑对象，通过堆叠纸箱与其形状和立方体组件的乘数，符合品牌的印象。不知何故，它产生了一种回收空间，在这种空间中，低成本的盒子超越了我们可以单独给予它们的价值和意义，成为一种艺术，并在一起考虑时调整空间。

Cartons are converted into the measurement unit of the architectural proposal. Small cartons are elements to generate a kind of sculpture that envelop walls and roof to create different environments which users could interact with. These packaging boxes incorporate the graphic image of the brand, a d-, like a strip on both sides, 90 degrees in space. Thus, the store gets a sculptural object at its scale by stacking the cartons with multiplications of their shapes and cubic components, qualified by the impression of the brand. Somehow it has been generated a kind of recycled space, in which low cost boxes transcend the value and meaning we could give to them individually, to become an artistic and modulates the space when considered together.

 © Aitor Ortiz

C.Aitor Ortiz

墙壁不仅是盒子的书架，也是外壳的一部分，屋顶部分不仅是雕塑，也是破坏商店回声的形状，也可以调节声音。纸箱是这样组织的，白色容器已经成为商店，可以随时移动，更改或简单地被其他对象取代。纸箱的组成将像商店的另一部分一样容易改变，即Deskontalia网站，该网站也通过两个与用户互动的数字投影在商店中显示。

The walls are not only boxes bookshelf but also part of the shell, the roof parts are not only sculptures but also shapes that break the echo sound of the store which also modulate the sound. Cartons are organized this way in which the white container has become the store, which can be moved at any time, changed or simply replaced by other objects. The cartons composition will be transformed as easily as the other part of the store, which is the Deskontalia web site, which is also shown in the store through two digital projections which interact with users.

 © Aitor Ortiz

C.Aitor Ortiz

家具也与这种不断变化的环境有关，因此它基于模块的设计允许商店的多种配置，这样你就可以进行演讲、阅读报纸、展示新产品，或者只是在网上闲逛。柜台、凳子和桌子在某种程度上显示了同样的包装语言，除了在设计中还包含了其他含义，如低成本、短暂、变化和随意，所有这些概念也构成了互联网购买的基础，为这一商业空间服务。

Furniture is also involved in this changing condition, so its module-based design lets multiple configurations of the store, so you can have a lecture, read a newspaper, show a new product, or just hang out in internet. The counter, stools and tables, somehow show the same packaging language, that besides also incorporates to the design other meanings such as low cost, the ephemeral, the changing and the casual, all of them concepts that underlie also the Internet purchase which serves to this commercial space.