架构师提供的文本描述。四六赢得了一个邀请的竞争，为饮料品牌帝亚吉欧制作概念商店设计。简介的核心是提供一个创新的设计，以提高客户的购买经验，并创造一个基准零售概念在这一领域。

Text description provided by the architects. Fourfoursixsix won an invited competition to produce a concept store design for drinks brand Diageo. The core of the brief was to provide an innovative design that enhanced the customer purchasing experience and create a benchmark retail concept within this sector.

 Courtesy of Fourfoursixsix

由四四六六提供

该设计灵感来自奢侈品零售橱窗展示，突出了关键产品，以推动品牌价值和可取性。该计划利用弯曲的形式来区分产品类型，并在商店内提供更小的亲密空间。

The design takes inspiration from luxury retail window displays that highlight key products in order to drive brand value and desirability. The plan utilises curved forms to differentiate between product types and provides smaller intimate spaces within the store.

 Courtesy of Fourfoursixsix

由四四六六提供

这个设计创造了一个像画廊一样的空间；一条带状的展示在整个空间形成了一个线性的条带，吸引了人们的注意，并允许客户以符合人体工程学的方式轻松地浏览空间和查看产品。与独特的标志，客户是更好的教育有关的产品，更有能力作出一个明智和愉快的购买决定。对客户来说，设计也是在相对较小的空间内增加产品密度的有效方法，确保每平方米的收入预测很容易实现。

The design creates a gallery-like space; a ribbon of display forms a linear band throughout the space, attracting attention and allowing customers to easily navigate the space and view products in an ergonomic manner. Coupled with distinctive signage, the customer is better educated about the product and more able to make an informed and enjoyable buying decision. For the client, the design was also an effective way of increasing product density in the relatively small space ensuring that revenue per square metre predictions were easily met.

 Exploded Axon

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