Model Home Gallery NADAAA

2013-02-22 01:00
在韩国,住房的研究、设计和销售已经发展成为一门为新兴中产阶级服务的学科,这些设施和技术非常先进。“模范家居画廊”是消费主义欲望和企业战略的纽带,不仅包含有示范住宅的销售办公室,而且还为邻近社区提供了各种公共设施。艺术画廊、餐馆、咖啡厅、观众席和其他公开开放的空间促进了与地区居民的良好关系,从而扩大了客户群,促进了住房经济的发展。
In South Korea, the study, design, and sales of housing has developed into a discipline serving an ascendant middle class with amenities and technologies that are significantly sophisticated. The “model home gallery,” a nexus for consumerist desires and corporate strategy, not only contains sales offices with model homes, but also a variety of public amenities for the adjacent community. Art galleries, restaurants, cafés, auditoria, and other publically open spaces foster favorable relationships with area residents, thus expanding the customer base and fueling the housing economy. 
 © John Horner
约翰·霍纳
活跃的房地产市场引发了一场激烈的竞争,导致建筑景观成为这些举措的主导方式:高度主题的图标和表面,掩盖了本来是类型简单的图表。这些建筑的组织规范地需要一个公共的基础,支持一个黑匣子的展览空间,为上面的全尺寸模型。这个模型的家庭画廊的设计是一个令人印象深刻的渲染黑匣子,栖息在一个动态的玻璃底座上。透明的平台展示了活动的景观,同时创造了一个封闭的公共空间,可以看到公园的景色。
An active housing market has produced a competitive frenzy resulting in architectural spectacles as the dominant approach to these initiatives: highly themed icons and surfaces that masque what are otherwise typologically simple diagrams. The organizations of these buildings normatively require a public base, supporting a black box of exhibition space for full-scale models above. The design of this model home gallery is an evocatively rendered black box perched atop of a dynamic glass plinth. The transparent plinth displays the spectacle of the activities within, while creating an enclosed public space with views into the park.
 © John Horner
约翰·霍纳
地面平面的连续性是通过将花岗岩人行道延伸到建筑物内来建立的。通过一个起伏的天花板来解读这一公共空间,它划分了各种规划逻辑和基础设施逻辑。这个巨大而难以捉摸的黑匣子在城市的发展中被确立为一个标志性的地标;它的内部只有通过水平百叶窗内加密的“狭缝窗口”才能与外部世界对话,进一步软化了音量的形状。从远处看,整个画面让人联想到首尔独特的天际线的回声,这是交错的建筑和山脉的切分组成。
Continuity of the ground plane is established through the extension of granite sidewalk into the building. The reading of this public space gains expression through an undulating ceiling that demarcates various programmatic and infrastructural logics of the amenities. The voluminous and elusive black box atop is established as an iconic landmark in a developing part of the city; its interior in dialogue with the exterior world only through the “slit-windows” encrypted within the horizontal louvers, further softening the figure of the volume. From a distance, the overall image evokes an echo of the unique skyline of Seoul, a syncopated composition of staggered buildings and mountains. 
 Ceiling and plan diagram
天花板和平面图
 
 
 
 
 
 
 
 
 
 
 
 
 

                    

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