继获奖者约翰尼沃克大厦在上海的成功，创意公司庇护和爱再次合作，以设计世界上最大的超高级威士忌大使馆。由帝亚吉欧推出的最大，最豪华的约翰尼沃克大厦，位于北京，充满威士忌知识和历史元素贯穿整个复杂的空间设计。为了让消费者沉浸在约翰尼·沃克威士忌的世界中，这座最新的豪宅为消费者提供了一次体验式的互动之旅，让他们在这个世界上最强大的奢侈品市场上度过一段充满活力的旅程。

Following the success of the award-winning Johnnie Walker House in Shanghai, creative firms Asylum and LOVE once again teamed up to design the world’s largest ultra premium whisky embassy. Launched by Diageo as the largest, most luxurious Johnnie Walker House, the House is located in Beijing and imbued with whisky knowledge and historical elements throughout the sophisticated spatial design. Conceived with the intent to immerse consumers in the world of Johnnie Walker whisky through bespoke experiences, the latest House provides an experiential and interactive journey for consumers in the world’s most powerful market for luxury goods.

大兴机场位置

The Location

约翰尼·沃克大厦位于中国东西历史交汇处，位于23岁的陈门。这座建筑占地面积近16，000平方英尺，提供了完美的工业平台，为人们展现建筑视觉的美-威士忌蒸馏酒-提供了完美的平台。

The Johnnie Walker House Beijing is located at Ch’ien Men 23 - a historical meeting point of East and West in China. Spanning a total floor area of almost 16,000sq ft, the building provided the perfect industrial platform to bring to life the beauty of the architectural vision – the Whisky Distillery.

概念

The Concept

创造了一个高度现代的空间，丰富的真实威士忌故事讲述给挑剔的中国消费者，建筑视觉的核心是威士忌蒸馏。继续创造优质威士忌对话，威士忌制作的基本要素和历史档案为威士忌的引进和教育提供了基础。进一步提高约翰尼沃克威士忌的体验，物理空间包括苏格兰历史和文化的元素，同时保持与挑剔的北京消费者。众议院融合了酒吧、博物馆、零售店和一个专属会员俱乐部。

Creating a highly contemporary space, rich in authentic whisky story telling for the discerning Chinese consumer, the heart of the architectural vision was the Whisky Distillery. Continuing to create premium whisky conversations, essential ingredients to whisky making and historical archives provide the foundation for the introduction and education of whisky. Further enhancing the Johnnie Walker whisky experience, the physical space includes elements of Scottish history and culture, while remaining attuned to the discerning Beijing consumer. The House blends a bar, museum, retail outlet and an exclusive members club.

入口：旅程的开始

Entrance: The Beginning of the Journey

穿过房子的入口处，标志性的跨步人被安置在六个单独的铜制建筑旁边。在中国传统门户的启发下，每一座建筑都刻有“沃克遗产六位大师混合器”的细节，对搅拌机源源不断的血统表示敬意。

Leading to the entrance of the House, the iconic Striding Man is placed next to six individual copper-clad structures. Inspired by the traditional Chinese gateway, each structure is engraved with the details of the six Master Blenders of the Walker legacy; paying homage to the unbroken lineage of blenders.

一级：约翰·沃克格罗西商店的娱乐活动

Level 1: A Recreation of John Walker’s Grocery Shop

第一次体验客人将遇到的是当代的娱乐约翰沃克的原始杂货店在基尔马诺克。进入感官，空间包含威士忌的基本成分，包括茶和香料。一个用铜制瓷砖包裹的接待处，里面有原来商店库存的复制品，让客人及时回到品牌的根源。

The first experience guests will encounter is a contemporary recreation of John Walker’s original grocery shop in Kilmarnock. Engaging the senses, the space contains essential ingredients of whisky, including teas and spices. A reception desk clad in copper tiling contains the replica of the original shop inventory, bringing the visitor back in time to the roots of the brand.

地下室：蒸馏器的重新设想

Basement: The Reimagining of a Distillery

由于威士忌酿酒厂是威士忌生产过程的核心，蒸馏酒吧间有一个漂亮的天花板特征-10，000个垂直悬挂的铜管。剪裁到不同的高度，铜管形成了波浪状的雕塑特征，带领客人来到酒吧。从酒吧的空隙中，俯瞰一座横跨三层楼的特色结构的壮丽景色，里面满是高级威士忌瓶，灯光十分亮丽。在令人印象深刻的空洞结构之上，坐落着一座酿酒厂的模型，它可以窥探到第一层的混合地板。

With the whisky distillery being at the heart of the whisky making process, the Distillery Bar contains a beautiful ceiling feature of 10,000 vertically hanging copper pipes. Cut to varying heights, the copper pipes form a wave-like sculptural feature, leading guests to the bar. From the void space of the bar, an overhead magnificent view of a feature structure spanning across 3 floors is filled with tiers of premium whisky bottles, beautifully lit. Atop the impressive void structure, sits a distillery model that peeks into the Blending Floor, on Level 1. 

混合地板：沉浸式威士忌教育

Blending Floor: Immersive Whisky Education

除了酒厂的灵感滑动黄铜门与亚历山大沃克的质量声明，是混合地板沉浸式威士忌教育。进入后，用树脂包裹的大麦形成地面-类似于酿酒厂的大麦。从空旷结构的酒厂模式是房间的主要特征，而星座墙，表明不同的酒厂横跨整个苏格兰，周围的混合桌，以协助教育之旅，通过混合威士忌的味道。

Beyond the distillery inspired sliding brass door stamped with Alexander Walker’s quality statement, is the blending floor for immersive whisky education. Upon entering, barley encased in resin forms the floor surface – similar to barley laid out to dry in distilleries. The distillery model from the void structure is the dominant feature of the room, whilst the constellation wall, indicating the different distilleries across all of Scotland, surrounds the blending table to assist with the educational journey through the flavours of the blended whisky.

混合地板：搅拌机主办公室

Blending Floor: Master Blender’s Office

设计符合大师搅拌机的规格，灵感来自最初的沃克搅拌机房间和那些在苏格兰的皇家洛奇纳加酿酒厂。当客人坐在搅拌机主桌旁时，展示的是瓶子和混合设备，加强了教育过程。一个名人堂的六位大师混合器和他们的奖项进一步显示了他们的混合专业知识。

Designed to the master blender’s specifications, inspiration was drawn from the original Walker blender rooms and those at the Royal Lochnagar distillery in Scotland. As guests are seated at the Master Blender’s table, displays of bottles and blending equipment are displayed, enhancing the education process. A Hall of Fame of the six Master Blenders and their awards further demonstrate their blending expertise.

阁楼：跨步男子酒吧

Mezzanine: Striding Man Bar

坐落在阁楼，大步男子酒吧的主要特点是烟雾天花板，灵感来自大胆的味道的液体。改编自中国历史的约翰尼沃克广告起源于1910年，图形巧妙地集成在壁纸和灯罩。更多的历史档案，是1910年和丘吉尔的房间，充满了这个时期的文物，加上过时的老北京的照片，同时描述了世界的两端。

Located on the mezzanine, the key feature of the Striding Man Bar is the Smoke ceiling, inspired by the bold flavours of the liquid. Adapted from historical Chinese Johnnie Walker ads stemming from 1910, the graphics are cleverly integrated in the wallpaper and lampshades. Further adding to the historical archives, are the 1910 and Churchill Rooms, filled with artifacts of the time period, coupled with dated pictures of old Beijing, relating both ends of world at once.

奥德赛酒廊

Odyssey Lounge

通往休息室的是会员专用的威士忌库；一个装满行李箱的储物柜，里面装着他们的贵宾购买的瓶子。在进入休息室前，委托制作的复杂的北京房屋插图被刻在铜质墙上。房间的巅峰特征是天花板上覆盖着球体，上面点亮了美丽的灯光。地板中央有一个大理石和铜罗盘，说明了从苏格兰卡德胡到北京的方向和距离。私人餐厅提供以威士忌为灵感的餐厅体验，由品牌的内部厨师提供，客人可以享受新获得的威士忌知识，每间私人房间都有一个主干道酒吧。

Leading to the lounge is the members-only whisky vault; a locker wall filled with luggage trunks, containing the purchased bottles of their distinguished guests. Commissioned intricate Beijing House illustrations are etched onto the copper wall, just before entering the lounge. The pinnacle feature of the room is the ceiling covered with globes, and beautifully lit from above. A marble and copper compass sits in the centre of the floor, stating the direction and distance from Cardhu, Scotland to Beijing. Private dining rooms serve up whisky-inspired dining experiences whipped up by the brand’s in-house chef, and guests can enjoy their newly acquired whisky knowledge, with a Trunk bar in each private room.