Courtesy of Kimmel Eshkolot Architects

由Kimmel Eshkolot建筑师提供

该项目位于市中心，并建立在原市场的基础上，最近移至郊区。建筑师们希望创造一个能提供令人兴奋的城市体验的地方，不仅吸引公众参观展览，还能吸引到丰富多彩的城市空间。

The project is located in the city center, and is built on the grounds of the former market, recently removed to the outskirts. The architects hope to create a place that provides an exciting urban experience, attracting the public not only to exhibitions but also to its diverse and bustling urban space.

 Courtesy of Kimmel Eshkolot Architects

由Kimmel Eshkolot建筑师提供

邻近的住宅项目创造了一个独特的城市景观，公园的上层，8米以上的街道。这个公园四面环绕着建筑物-一种隐蔽的花园。论坛将这一高层发展为其“主要城市层面”，并将公园“拉”到前面，从而增强了它与城市的联系，从而创造了一个综合的、有吸引力的城市空间，可以在一天24小时内独立运作，适合“永不睡觉的城市”。

The neighboring residential project creates a unique urban situation of a park on the upper level, 8 meters above street level. This park is surrounded on all sides by buildings - a kind of hidden garden. The Forum develops this upper level as its' main urban level and "pulls" the park to the front , thus enhancing its presence in relation to the city.In this way a comprehensive inviting urban space is created that can operate independently during 24 hours of the day as befits “the City that never sleeps".

 Courtesy of Kimmel Eshkolot Architects

由Kimmel Eshkolot建筑师提供

选择的建筑语法是一个垂直的大型白城，并来自于一个视觉安静的环境，允许睦邻友好的关系，强大的存在批发市场项目。与大型无窗“黑匣子”的展览厅相矛盾的是，该大厦的流通系统是透明的，并提供由自动扶梯系统、大型观景窗和阳台组成的垂直漫游空间。

The chosen Architectural syntax is of a vertical large-scale White City, and is derived from the desire for a visual quiet environment that allows good neighborly relationship with the powerful presence of the Wholesale Market Project. In contradiction to the exhibition halls which require big windowless "black boxes", the building's circulation system is transparent and offers the vertical roaming space consisting of an escalator system, large viewing windows and balconies.

 Courtesy of Kimmel Eshkolot Architects

由Kimmel Eshkolot建筑师提供

游客可欣赏360度及不同高度的城市全景。此外，还将有一个屋顶露台电影院和酒吧，在传统特拉维夫开放电影院的过去。

Visitors of the building will enjoy panoramic views of the city at 360 degrees and at different heights. In addition, there will be a roof- terrace cinema and bar, in the tradition of the Tel-Aviv open cinemas of the past.

 Courtesy of Kimmel Eshkolot Architects

由Kimmel Eshkolot建筑师提供

建筑物的所有透明部分都受到遮阳系统的保护，其中包括在巨大屏幕上投放广告的LED的布置。其余建筑物的信封是由双层护板制成的。

All transparent parts of the building are protected by shading systems which contain arrangements of LEDs which project advertising on huge screens. The rest of the buildings' envelope is made of double skin panels.