架构师提供的文本描述。就在韩国流行歌曲首次在youtube上获得全球成功之前，江南因韩国首都首尔的暴发户而闻名于世，mvrdv是由沃南管理有限公司委托的。重新定义一栋位于冈南斯别致阿普古容路的建筑。尽管中华大厦是在1980年欧洲区(™)建成的，但在旗舰店占主导地位的街道上，它已经过时了。这一改造增加了一个额外的级别，仅用了9个月就完成了。

Text description provided by the architects. Just before a Korean pop-song became a global success on YouTube for the first time in history, and Gangnam became world famous as the nouveau riche hangout of the South-Korean capital Seoul, MVRDV was commissioned by Woon Nam Management Ltd. to redefine a building on Gangnams chic Apgujung Road. Even though the Chungha building was completed in the 1980’s it was already outdated in a street dominated by flagship stores. The transformation, which added an extra level, was completed in just 9 months.

中华大厦在一个由单一品牌商店主导的快速变化的街景中已经成为一颗烂牙，这座建筑中包含着一系列品牌。在前面的立面第一节中，一个杂乱无章的字体集合吸引了路人的注意。这座冷静的建筑-欧元™的米色天然石面-圣保罗§ade被商业信息毁了。底层由法国皮革配件标签LouisQuatorze占据，上面的楼层有一个婚礼策划者-欧元™办公室，客户欧元™维护协会和两个整形外科诊所。整形手术的客户所要求的自由裁量权也对这座建筑产生了影响。这些地板的窗户是密封的，增加了结构破旧的感觉。

The Chungha building had become a rotten tooth in a fast changing streetscape dominated by single brand stores, this building contains a collection of brands in one. On the previous façade, a motley collection of fonts competed for the attention of passersby. The sober building’s beige natural stone façade was ruined by commercial messages. The ground floor is occupied by French leather accessories label Louis Quatorze, the floors above hold a wedding planners’ office, the clients’ maintenance society and two plastic surgery practices. The discretion required by the clients of the plastic surgeries also had implications for the building. The windows of these floors were hermetically sealed, adding to the worn out feel of the structure.

 © Kyungsub Shin

c KyungsubShin

新的立面§ade的概念是令人信服的简单：中华是一个多重身份的建筑，它被转变成一个商店橱窗的集合，所以每一个商业企业强加在立面上，都会有一个合适的画布来展示它。建筑-欧元™的立面成为更多的广告，在这个意义上，矛盾的是更诚实。

The new façade concept is convincingly simple: Chungha is a multiple identity building which was transformed into a collection of shop windows so each commercial venture imposed onto the façade would have a fitting canvas for its display. The building’s façade becomes more advertisement, and in that sense paradoxically more honest.

 © Kyungsub Shin

c KyungsubShin

曲线的框架被发现是最好的匹配大量的商店橱窗，并因此马赛克瓷砖，因此成为立面立体式材料跟随曲线。LED灯改变了建筑物的外观。MVRDV得到9个月的时间来完成翻修工作。更复杂的是，建筑工地的面积有限-五层楼高，但最宽的地方只有2.5米。建筑工人必须保持平衡，挤进狭小的空间。

Curvaceous frames were found to be the best match to the large amount of shop windows, and a mosaic tile consequently became the façade material to follow the curves. LED lights change the buildings appearance. MVRDV was given nine months to complete the refurbishment. Adding to the complexity was the limited size of the construction site - five storeys tall but only 2,5 metres at its widest point. Construction workers were required to balance and squeeze themselves into narrow spaces.

 © Kyungsub Shin

c KyungsubShin

一旦拆开，这座建筑看起来又重生了，它的大窗户上贴满了透明的海报，为整形外科医生的客户提供了改变品牌身份和谨慎的空间。顶层加10%的咖啡厅将变成带外露台的咖啡厅，总面积为2，820平方米。外观立面§ade瓷砖，类似白色泡沫的近距离和光滑的白色石头从更远的地方，也使用在人行道和大厅。

Once unwrapped, the building appears reborn, its large windows are filled with transparent posters which provide space for changing brand identities and discretion for the clients of the plastic surgeon. A 10% addition on the top floor will be turned into a café with outside terraces, resulting in a total surface of 2,820 m2. The exterior façade tiles, which resemble white foam from close-up and smooth white stone from further away, are also used on the sidewalk and in the lobby.