© Dennis Gilbert

C.丹尼斯·吉尔伯特

南莫尔顿街大厦是一个新的混合用途的发展项目，位于牛津街，伦敦最繁忙的购物大道，在与南莫尔顿街和戴维斯街的交界处。它毗邻邦德街地铁站，2018年横贯铁路的到来和更多游客涌入该地区将使该地铁站受益。这项发展计划以一幢新的高质素混合用途大厦取代一间旧酒馆，该大厦包括零售、办公空间及住宅。这座六层楼高的建筑是中国最大零售商博斯登(在中国拥有4000多家门店)的品牌总部和旗舰店，向国际观众介绍了该品牌。

The South Molton Street Building is a new mixed-use development located on Oxford Street, London’s busiest shopping thoroughfare, at the junction with South Molton Street and Davies Street. It is adjacent to Bond Street Underground Station, which will benefit from the arrival of Crossrail in 2018 and an influx of additional visitors to the area. The development replaces a former pub with a new high quality mixed- use building comprising retail, office space and residential. The six-storey building is the brand headquarters and flagship store for Bosideng, China’s largest retailer (which has over 4000 outlets in China), introducing the brand to an international audience.

 © Dennis Gilbert

C.丹尼斯·吉尔伯特

该设计回应了建筑物的独特位置，它周围的环境在梅菲尔和附近的历史路线埋葬的泰伯恩河。为了反映该地区的质量，它提出了一个当代可持续的建筑，体现了良好的设计和工艺。

The design responds to the building’s unique location, its surrounding context within Mayfair and proximity to the historic route of the buried River Tyburn. Seeking to reflect the qualities of the area, it presents a contemporary sustainable architecture that embodies good design and craftsmanship.

 © Dennis Gilbert

C.丹尼斯·吉尔伯特

位于保护区内，四面八方都非常突出，有五条通往南莫尔顿街大楼的独立通道。DSDHA基于从不同角度看和走过建筑物的动力学经验，采取了一种三维方法。在一条行人专用区的街道上，建筑的形式是为了改善地址的地位。当正面优雅地转向牛津街(Oxford Street)对面的弯角时，它显示出零售和住宅楼层的更大透明度，让人产生一种在立面上移动和变化的感觉。在戴维斯街，当从布鲁克街和伯克利广场靠近时，就会创建一个独特的住宅和商业入口，在视觉上结束街道。

Sited within a Conservation Area and highly prominent from all sides, there are five separate approach routes to the South Molton Street Building. DSDHA has taken a three-dimensional approach based on the kinetic experience of seeing and walking past the building from different points of view. Bookending a pedestrianised street, the form of the building is created to improve the status of the address, and as the facade gracefully turns the curved corner facing Oxford Street it reveals greater transparency on the retail and residential floors, evoking a sense of movement and change across the elevation. From Davies Street, a distinct residential and commercial entrance is created to visually terminate the street when approached from Brook Street and Berkeley Square.

 © Dennis Gilbert

C.丹尼斯·吉尔伯特

该外观是由微妙变化的异型釉陶瓷砖，专为该项目设计与制造商密切合作。从沿南莫尔顿街流动的泰本河的水历史参考中汲取灵感，定制的外观已被开发，以创造一种感觉的运动或波动的感觉，当你经过。玻璃窗的形状是捕捉阴影和反射光，以创造一个动态和不断变化的海拔。

The facade is composed of subtly varying profiled glazed terracotta tiles, designed specifically for the project in close collaboration with the manufacturer. Taking inspiration from the aqueous historic reference of the River Tyburn flowing along South Molton Street, the bespoke facade has been developed to create a perceived sense of movement or undulation as you pass by. The glazed battens are shaped to capture shadow and reflect light to create a dynamic and ever-changing elevation.

 © Dennis Gilbert

C.丹尼斯·吉尔伯特

琉璃陶器是用来补充梅菲尔的红砖和兵马俑的，特别是戴维斯街的灰色古董，以及牛津街和南莫尔顿街交界处的精致的塔楼和海湾窗口的角楼。黑色细节和清晰度与爱德华时代的先例中铸铁的上下文使用有关，例如戴维斯街的Claridges。

Glazed terracotta was chosen to complement the red brick and terracotta buildings of Mayfair, in particular Grays Antiques on Davies Street and the fine turreted and bay-windowed corner building on the junction of Oxford Street and South Molton Street. Black detailing and articulation relates to the contextual use of cast iron in Edwardian precedents, such as Claridges on Davies Street.

 © Dennis Gilbert

C.丹尼斯·吉尔伯特

兵马俑的门窗长度，指的是现场可见的石雕。他们遮住了玻璃，给建筑提供了强有力的垂直强调，并创造了一个统一的皮肤，整个街区。从整体上看，建筑物的规模是有目的模棱两可的，建筑的质量是抽象的，因此很难将建筑本身的特定尺寸确定出来。在建筑物的围护结构中没有明显的孔或窗户是一种故意的装置，所以你可以把建筑物当作一种形式来阅读，而不是将地板和混合用途组合在一起。它既是人的规模，也是城市的尺度。

Terracotta battens run the length of the facade glazing, referencing the stone mullions evident in the locale. They mask the glazing, giving the building its forceful vertical emphasis and creating a unified skin to the entire block. When read as a whole the scale of the building is purposefully ambiguous and the architecture abstract in quality, so that it is difficult to ascribe a particular size to the building itself. The absence of manifest apertures or windows within the building’s enclosure is a deliberate device so that you read the building as one form, rather than an assembly of floor plates and mix of uses. It is simultaneously both human and urban scaled.

 Fifth Floor Plan

五层平面图

这座建筑创造了一个令人难忘的地方地标，预订了两条漂亮的街道，巩固了一个繁忙的路口。它可以被解读为一条充满活力的船头，插入到牛津街东西向游行的人群的道路上，使他们沿着南莫尔顿街的方向前进。

The building creates a memorable local landmark, bookending two fine streets and consolidating a busy junction. It can be read as a dynamic prow thrusting into the path of the hordes of shoppers marching east and west on Oxford Street, orientating them along South Molton Street. 

Architects DSDHA

Location 75 Davies Street, London W1K 5JN, United Kingdom

Category Store

Area 1227.5 sqm

Project Year 2012

Photographs Dennis Gilbert