Eleven Inch Pizza Zwei

2013-07-06 01:00
架构师提供的文本描述。在墨尔本市中心,码头分局已经变成了一个现代化的居住、商业和游客目的地。这位客户想提供一个新鲜的、正宗的比萨饼,供那些想要快速而优质的午餐或晚餐的有鉴赏力的商务客户享用。
Text description provided by the architects. The Docklands precinct has been transformed into a modern residential, commercial and visitor destination in the heart of Melbourne.  The client wanted to deliver a fresh authentic pizza offering for a discerning business clientele wanting a fast but quality lunch or dinner.
11英寸比萨在墨尔本的码头区纳入了第二代品牌的现有食品概念,最初发展为墨尔本CBD车道。该空间的设计结合了好玩的参照和大胆的内部加入简单的颜色和图形形式。
Eleven Inch Pizza in Melbourne’s Docklands precinct incorporates second generation branding for an existing food concept initially developed for a Melbourne CBD laneway. The design for the space incorporates playful referencing and a bold interior enlisting simple colors and graphic forms.
以11“品牌作为设计的起点,墙壁通过铺设剪裁和重复将徽标反射给客户。一个霓虹灯标志自豪地坐落在平面墙壁上,有趣地让人想起一个灯火通明的快餐店。
Using the 11” branding as the starting point for the design, the walls reflect the logo back to the customer through ply cut-outs and repetition. A neon logo sits proudly atop of the graphic wall, playfully reminiscent of a brightly lit fast-food outlet.
 © Michael Kai
(迈克尔·凯)
与特色墙相对的是,厨房上方的舱壁内衬着有角的、发光的绿色铝鳍。这些边角反映了平面墙的角度,并随着石灰在整个空间中的爆发,提供了一个可供选择的焦点。
Opposite the feature wall, the bulkhead over the kitchen is lined with angled, luminous green aluminium fins.  These reflect the angular perspective of the graphic wall and, with the bursts of lime throughout the space, provide an alternative focal point. 
表面主要是胶合板,在整个空间中不断地被重新解释,虽然主要是保留在一个大的纸张格式。选择的胶合板是昆士兰人工林生长的环松。它只使用密封胶进行最少的处理。其意图是在设计的寿命结束时,床单可以很容易地重复使用。
Surfaces are dominated by plywood which is continually reinterpreted throughout the space, although remaining primarily in a large sheet format. The selected plywood is Queensland plantation grown hoop pine.  It is minimally treated with sealant only.  The intention being that at the end of the designs’ lifespan the sheets can easily be re-used.
租房内使用的爱米利安娜设计的老岛凳子反映了这一设计,木材再次被重新定义-这一次是折叠和弯曲的,并呈现为一个连续的物体。
The Emiliana designed Naoshima stools used within the tenancy are reflective of the design, with timber once again redefined - this time folded and curved, and appearing as a continuous object.
 © Michael Kai
(迈克尔·凯)
剥离后的设计方法使天花板暴露在最低限度的租赁照明,允许空间最大化的自然光通过商店前面。交错的黑色北吊坠簇照亮公共桌子,并继续在长凳座位上的定期重复模式。
The stripped-back design approach leaves the ceiling exposed with minimal tenancy lighting, allowing the space to maximise the natural light through the shop-front.  Staggered black Nord pendant clusters light the communal tables and continue over the bench seating in a regular repeated pattern.
作为一个项目,11英寸比萨展示了设计师、客户和客户之间的理想协同作用。设计需要识别和维护现有品牌的完整性,同时响应码头分局的特定目标市场代表。
As a project, Eleven Inch Pizza, demonstrated the ideal synergy between designer, client and customer.  The design needed to recognise and maintain the integrity of the existing brand whilst responding to the specific target market representative of the Docklands precinct. 
 © Michael Kai
(迈克尔·凯)
除此之外,在快速发展的地理位置上,采用一种新的方式来赞美食物供应和维持货币,这对中伟来说是一个值得欢迎的挑战。这一结果导致了一个被剥夺了的、但富有创意的空间,在这里,人们很少使用高质量的材料。租赁具有个性,同时利用现有的11“品牌优势。
In addition to this, enlisting a fresh approach to compliment both the food offering and maintain currency in the rapidly evolving location was a welcome challenge for Zwei.  The outcome resulted in a stripped-back yet creative space where quality materials were used sparingly.  The tenancy has individuality whilst leveraging the existing 11” brand strength.
该设计转化了客户的愿景,在一个令人兴奋和充满活力的环境中交流快速、新鲜的食品供应。
The design translated the client's vision of communicating the fast, fresh food offering within an exciting and dynamic environment.
 Floor Plan

                            
 
 
 
 
 
 
 
 
 
 
 
 

                    

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