London ASOS Headquarters MoreySmith
2013-08-09 01:00
架构师提供的文本描述。整个100,000平方英尺的翻修面积是ASOS目前在大楼内所占空间的两倍多。
Text description provided by the architects. The extensive 100,000sqft refurbishment has more than doubled the space ASOS currently occupies in the building.
© Jamie Smith
(杰米·史密斯)
MoreySmith的新设计包括一个灵活的活动空间、一个展示/新闻区、时尚主题会议室、开放式办公室和游客的旅游路线,在那里他们可以跟随服装的全程从一开始到完成,展示创新的时尚和技术主导的商业。
MoreySmith's new design includes a flexible events space, a showcase/press area, fashion-themed meeting rooms, open-plan offices and a tour route for visitors where they can follow the full journey of a garment from inception to completion, showcasing the innovative fashion and technology-led business.
© Jamie Smith
(杰米·史密斯)
新楼梯连接办公空间中心的三层楼,包括接待处、咖啡厅、会议室和咖啡厅。这一中心枢纽给ASOS品牌形象带来了动态和戏剧性的影响,并为1200多人提供了一个有创意和欢迎的空间,以便在开放的计划工作区进行协作和突破。
New staircases connect three floors at the heart of the office space; including a reception, café, meeting rooms and coffee bar. This central hub brings a dynamic and dramatic impact to the ASOS brand identity and gives a creative and welcoming space for more than 1200 people, to collaborate and breakout from the open plan workspace.
MoreySmith创造了一个作为ASOS品牌窗口的空间,从ASOS的价值观和对保持高素质员工的承诺中汲取了灵感。
MoreySmith has created a space which acts as a window to the ASOS brand, taking inspiration from ASOS's values and commitment to maintaining a high caliber of employees.
© Jamie Smith
(杰米·史密斯)
Asos有一个非常清晰的愿景,那就是创建ASOS成功故事的下一章,设计一个人们想要的空间,在那里他们可以一起创新并继续构建这个故事。作为众多公司的家园,这座规模庞大的前黑猫卷烟厂在上世纪90年代后期恢复了原来的艺术装饰风格,这是上世纪30年代设计的建筑标志。Asos的扩张反映了该公司去年的显著增长,其活跃的客户群在160个国家和地区增长了35%,达到540万。
ASOS had a very clear vision which was to create the next chapter in the ASOS success story, designing a space where people want to be, where they can innovate together and continue to build the story. Home to a variety of companies, the vast, the former Black Cat cigarette factory was reinstated in the late 1990s to its original art deco grandeur, an architectural icon to 1930s design. ASOS's expansion reflects the company significant growth in the last year, where its active customer base rose 35% to 5.4 million across 160 countries.
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