© Sergio Pirrone

c.塞尔吉奥·皮尔龙

架构师提供的文本描述。通过延苏世博会现代汽车集团展馆，提出建筑作品要转变企业品牌形象，创造了人类历史上的交通创新。

Text description provided by the architects. Though Yeosu EXPO Hyundai Motor Group Pavilion, Architectural work is suggested to convert the corporate brand image, which is creating the innovation of transportation in human history.

 © Sergio Pirrone

c.塞尔吉奥·皮尔龙

这种建筑结合了对未来新浪潮的想象和现代汽车集团的运动。它也是通过“运动想象”的概念复制出来的。这是复制放大未来主义想象的可能性，而这种想象直到现在才实现。现代汽车集团的高科技和精神的可能性是通过复制动力来表达的.它实现了自然和城市的想象和无限的可能性。

This architecture is combined with imagination of new future waves and the motion of Hyundai Motors Group. It is also reproduced though the concept of “Motion Imagination”. This is reproducing possibility of amplifying the futuristic imagination which is never achieved until now. The possibility of high-tech and spirit of Hyundai Motor Group is expressed by reproducing the power. It actualizes the imagination and infinite possibilities of nature and urban.

 © Sergio Pirrone

c.塞尔吉奥·皮尔龙

“运动”的建筑问题是通过新的动态剖面的形成而提出的。各种波的剖面，表示重叠和连接的三维“蓝海波”运动。这也与不断变化的企业品牌形象的建筑表现相联系。

The architectural issue of “motion” is proposed through the new formation of dynamic section. The section of various waves, which signifies three dimensional “Blue Ocean Wave” movements which is overlapped and connected. This also connects with the architectural expression of constantly changing corporate brand image.

 © Sergio Pirrone

c.塞尔吉奥·皮尔龙

在入口处，波浪的位移形成了海景的动力剖面和简单的箱形断面。雕塑建筑是通过连接三维框架来实现的。同时，通过将海洋侧与进入侧的运动框架联系起来，提出了连接和接受公司各种精神的符号构图。这是链接的架构。这种联系将逻辑理性与情感、艺术与技术、过去与未来、变化与积累、简单与多样性等相互冲突的企业形象联系起来。

At the entry square, the displacement of wave forms the dynamic section and simple box shaped section of outlook over the sea. Sculptural architecture is realized by connecting three dimensional frames which are constructed to be contrasting. Also, symbolic composition, which connects and accepts various spirits of the corporation, is suggested by connecting the ocean side and the entry side frames of movements. It is the architecture of link. The link connects the conflicting corporate images such as logical reason and emotion, art and technology, past and future, changes and accumulation, and simplicity and diversity.

 © Sergio Pirrone

c.塞尔吉奥·皮尔龙

意欲实现的是建筑的动量，即蓝色海洋图像的构形。它是现代汽车集团向世界展示的波浪和振动的形态。将剖面、放大器、山体形状、自然水波的各种运动和能量转化为形象化的图像。三维波浪的建筑语言将与达多海公园的景观相协调。在创造巨大的共鸣和回声的同时，将品牌场景传播到城市中去。该建筑被认为是一个巨大的“音箱”，它吸收自然的能量，向海洋城市释放企业形象。尤其是在晚上，室内的媒体墙创造了发光的形成。它释放光和介质，同时反射单横截面锥形形状。

The momentum of architecture, configuration of blue ocean image, was intended to be realized. It is the configuration of wave and vibration of Hyundai Motor Group to the whole world. The various movements and energy of the section, amplifier, shape of mountain, and the wave of natural water are turned into figurative image. Architectural language of three dimensional waves is to be harmonized with the landscape of Dadohae Park. While creating huge resonance and echo, the brand scenario spreading to the city is embodied. The architecture is proposed as a large “Sound box”, which absorbs the energy of nature and releases the corporate image towards the maritime city. Especially at night, the media wall of interior creates luminous formation. It releases light and media while reflecting with single cross sectional tapered shape.

 © Sergio Pirrone

c.塞尔吉奥·皮尔龙

在三维波空间中，复杂的城市由各种形象化的自然空间和城市空间组成。现代汽车和钢铁行业的展览空间、城市街道和广场构成了三维失重空间。它包括森林、休息区和游憩空间。包含人类、环境、城市、技术和能源等未来问题的想象容器被建筑化了。

In the space of three dimensional waves, the complex urban is composed with various images and spaces of nature and cities. The Hyundai Motor and steel sector's exhibition spaces, street of the city and plaza are composed as three dimensionally weightless spaces. It includes forest, resting area and playing space. The container of imagination embodying future issues such as human, environments, urban, technologies, and energy are architecturalized.

 © Sergio Pirrone

c.塞尔吉奥·皮尔龙

内部中庭等空旷的展览空间，通过立方体矩阵盒，成为各种变化的空间。从作为所有事物的标准单位和基础的白色立方体开始，将变压器运动的哲学作为内部展示的概念来实现。它是通过由各种立方体组成的眼镜墙实现的，这些立方体通过机构运动。

The empty exhibition spaces such as interior atrium became various changing spaces through cubical matrix box. By Starting with white cube which is a standard unit and basis of all matters, the philosophy of Transformer movement is realized as interior exhibition concept. It is achieved through the wall of spectacle composed of various cubes which moves by mechanism.

Architects Unsangdong Architects

Location Yeosu-si, Jeollanam-do, South Korea

Category Transportation

Architects in Charge Jang Yoon Gyoo & Shin Chang Hoon

Team Kim Sung Min, Kim Min Tae, Hyun Sang Heon, Goh Young Dong, Kang Seung Hyun, Jang Chol Min, Kim Mi Jung, Son Min Sun, Kim Hye Soo

Area 2334.81 sqm

Project Year 2012

Photographs Sergio Pirrone