Gaga Coordination Asia
2013-08-26 00:00
架构师提供的文本描述。在中国,越来越多的年轻社会名流和创意专业人士引发了咖啡文化的流行,并迅速将咖啡消费转变为一个竞争激烈的行业。在这个市场中,亚洲协调公司面临着重新设计熟食店和餐饮公司的挑战,这是一个年轻、新鲜、现代和时尚的前瞻性品牌,它以对细节的极大关注而脱颖而出。协调亚洲将使Gaga获得成功的本质,并创造了一个独一无二的空间,模糊了室内和室外的界限。
Text description provided by the architects. An increasing number of young socialites and creative professionals in China has triggered the popularity of coffee culture, and has rapidly turned coffee consumption into a highly competitive industry. Within this market, COORDINATION ASIA took on the challenge to re-design deli and eatery Gaga, a young, fresh, modern and fashion forward brand that distinguishes itself with a great eye for detail. COORDINATION ASIA took the essence of what has made Gaga into a success, and created a one-of-a-kind space that blurs the boundaries between the indoor and the outdoor.
© Diephotodesigner.De
C.DiephotoDesigner.De
新内部的主要概念-“模糊阈值”-结果是一个愉快宽敞的感觉和一个强大的拉动因素,为路过的购物者。室内和室外是连接在一起的,其中之一是通过定制的天花板安装层板,这看起来像是从商店深处发出的强烈的阳光。层板继续贴在墙上,为商品制造货架。晚上,当Gaga在休息室的气氛中时,游客可以在大气露台上欣赏柔和的爵士音乐。室外地板继续进入室内,过渡到光滑的大理石地板。新的空间使用现有的色彩主题的品牌。乡土木材,柔软的有机纺织品和绿色装饰创造了一个温暖,自然和舒适的时尚和谐的环境。
The main concept for the new interior - “blurring thresholds” - results in a pleasantly spacious feel and a strong pull factor for by-passing shoppers. Indoor and outdoor are connected, amongst others through a custom made ceiling installation of lamellas, which looks like a burst of sun rays from deep within the store. The lamellas continue onto the walls to create shelves for merchandise. In the evening, when Gaga takes on a lounge atmosphere, visitors can enjoy soft jazz music on the atmospheric patio. The outdoor floor panels continue into the interior and transition into sleek marble floors. The new space uses the existing color theme of the brand. Rustic wood, soft organic textile and a green decor create a stylish and harmonious environment that is warm, natural and cozy.
© Diephotodesigner.De
C.DiephotoDesigner.De
加加的灵魂在食物中占有很大的地位。因此,贯穿整个商店的墙壁货架使得Gaga自己的厨房中使用的最优质的原料可以为Gaga的消费者所使用。“从我们的厨房到您的”这一特定的商品概念提升了Gaga的质量标准,并让客户感觉他们就像在Gaga的私人厨房里一样。在其他细节中也可以看到对质量的关注,从单独定制的餐具到装饰件。没有两件物品是一样的,每一件都是最谨慎地挑选的。
The soul of Gaga lies for a great part in the food that is served. Wall shelves spanning the length of the store therefore make the top quality ingredients that are used in Gaga’s own kitchen accessible to Gaga’s consumers. The specific merchandising concept ‘from our kitchen to yours’ promotes Gaga’s standards for quality and makes customers feel as if they are hosted in Gaga’s private pantry. Care for quality is also visible in other details; from individually customized tableware to decorative pieces. No two items are alike, and each is selected with the greatest of care.
© Diephotodesigner.De
C.DiephotoDesigner.De
设立了一个灵活的座位方案,以促进高容量,同时保持一个家庭和舒适的气氛。长毛绒沙发长椅一侧的空间,延伸到室外区域。空间中间的浮动座位可以不同的方式组合起来,以迎合不同规模的聚会。
A flexible seating scheme was created to facilitate high capacity while maintaining a homely and cosy atmosphere. Plush sofa benches line one side of the space, extending to the outdoor area. Floating seats in the middle of the space can be combined in different ways to cater to parties of different sizes.
© Diephotodesigner.De
C.DiephotoDesigner.De
从对品牌的深刻理解出发,设计突出并巩固了Gaga独特的品牌价值和态度。亚洲协调公司成功地将“关心产品”和“高质量品味”提升到了一个新的水平,同时创造了一个“离家出走”的最佳细节。
Starting from a deep understanding of the brand, the design highlights and secures Gaga’s unique brand values and attitude. COORDINATION ASIA has succeeded to take ‘care for products’ and ‘high quality taste’ to the next level, while creating a home-away-from-home with the finest of detail.
Floor Plan
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