架构师提供的文本描述。由英国柴油公司任命，合作在伦敦的瑞金特街新建4个月的弹出式商店，布林克沃思和威尔逊兄弟的回应是抓住了弹出式零售的本质：一个快速、简单和成本效益高的装置，具有巨大的影响力和大胆的概念。

Text description provided by the architects. Appointed by Diesel UK to collaborate on a new 4-month pop-up store on London’s Regent St, Brinkworth and Wilson Brothers responded by capturing the essence of pop-up retail: a quick, simple and cost effective installation with big impact and a bold concept.

 © Louise Melchior

路易丝·梅尔奇奥

工作面积为5，000平方米。英国“金融时报”。布林克沃思位于两层楼，灵感来自位于巴萨诺·德尔格拉帕的迪塞尔村，创建了一系列分散在整个空间的轻量级房屋结构。

Working with 5,000 sq. ft. spread over two floors, Brinkworth has taken inspiration from Diesel Village, the Bassano del Grappa-based Diesel HQ, to create a series of lightweight house structures that are scattered throughout the space.

 © Louise Melchior

路易丝·梅尔奇奥

这些房屋是用各种不同的应用处理方法和饰面的专有温室套件建造的，它们发挥反射率、透明性和坚固性，创造了一系列不同的目的地。这些处理包括镜面彩绘漆、烟熏颜料和双面镜子，再到可回收的塑料薄膜和脚手架木板贴片。

The houses are constructed from proprietary greenhouse kits with a variety of different applied treatments and finishes that play with reflectivity, transparency and solidity to create a series of diverse destinations. The treatments range from a mirrored iridescent finish, smoked tints and two-way mirror, to recycled plastic sheeting and scaffold timber board claddings.

 © Louise Melchior

路易丝·梅尔奇奥

温室的覆层和处理加强了可识别的原型房屋形状，这也形成了一个由奥斯卡威尔逊开发的二维村庄图形图标的基础，在柴油村的品牌中坐着柴油的标志。

The cladding and treatments applied to the greenhouses reinforce the recognisable archetypal house shape, which also forms the basis of a 2-D Village graphic icon developed by Oscar Wilson to sit with Diesel's logo in the branding of Diesel Village.

 © Louise Melchior

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威尔逊兄弟(Wilson Brothers)的奥斯卡·威尔逊(Oscar Wilson)解释道：“在这个项目中，图案元素从一栋房子发展成了一小群线性房屋，指的是商店内部结构的原始框架和重叠视图。”

Oscar Wilson of Wilson Brothers explains: “For this project, the pictorial element grew from a single house into a small group of linear houses, referencing the original framework and overlapping views of the structures inside the store.”

 © Louise Melchior

路易丝·梅尔奇奥

在商店里，每个房子代表一个特定的焦点区域，突出不同的产品类别，形成更衣室空间，定义现金包装区域，并作为窗口显示的背景。

Within the store, each of the houses represents a specific area of focus, highlighting different product categories, forming the changing room spaces, defining the cash wrap area and as a backdrop for window display. 

 © Louise Melchior

路易丝·梅尔奇奥

每栋房子的战略布局都鼓励了一种发现感、阴谋感和与空间的互动。重点是迪塞尔的“牛仔区”，坐落在结构簇中。

The strategic placement of each house encourages a sense of discovery, intrigue and interaction with the space.  The focal point, Diesel’s ‘Denim Area’, is nestled within the cluster of structures.

 © Louise Melchior

路易丝·梅尔奇奥

一楼男装区的墙壁、地板和天花板被漆成深灰色，让包层结构反射、褪色和对比周围的空间。上面的女装级别被处理成淡灰色，使得相同的材料在光线与它们相互作用时表现出不同的质量，并通过熔覆。

The walls, floor and ceiling of the menswear area on the ground floor have been painted a dark grey, leaving the clad structures to reflect, fade in to and contrast the surrounding space. The womenswear level above has been treated with a pale grey allowing the same materials to display different qualities as the light interacts with them, and travels through the cladding

 © Louise Melchior

路易丝·梅尔奇奥

MurrayatBrinkworth说：“弹出式商店是一个高效工作的机会，可以创造一些有趣和有影响的东西。有了柴油村，我们就有机会迅速创造出一些非常大、非常迅速的东西，并将品牌价值提炼成一种视觉刺激的东西，这仍然是一种成功的购物体验。“

Murrayat Brinkworth says: “The pop-up store is a chance to work efficiently to create something interesting and impactful. With Diesel Village it was the opportunity to create something very big, very quickly and to distill the brand values into something visually stimulating that still works as a successful shopping experience.”

 © Louise Melchior

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布林克沃思是英国领先的创意零售设计机构之一，专门从事创意品牌战略和室内、平面、建筑和环境设计。该公司由亚当·布林克沃思(Adam Brinkworth)于1990年创立，负责许多顶级全球时尚和零售品牌的商业成功，并在英国和国际范围内推出了这条街许多最现代的店铺设计。

Brinkworth is one of the UK’s leading creative retail design agencies, specialising in creative brand strategy and interior, graphic, architectural and environmental design. Established by Adam Brinkworth in 1990 the company has been responsible for the commercial success of many premier global fashion and retail brands, and for launching many of the high street’s most contemporary store designs, both within the UK and internationally.

 © Louise Melchior

路易丝·梅尔奇奥

客户包括达布苏，最高，耐克，喜力，所有圣徒，UVU，凯伦米伦，拉斐尔，本谢尔曼，康弗斯，卡尔弗里德曼画廊，迪诺斯查普曼和声音部。

Clients include Dabbous, Supreme, Nike, Heineken, All Saints, UVU, Karen Millen, Rapha, Ben Sherman, Converse, Carl Freedman Gallery, Dinos Chapman and Ministry of Sound.