Confectionery Factory Roshen Yunakov Architects

2013-11-14 01:00
架构师提供的文本描述。罗森糖果厂不仅是前苏联糖果产品的领先制造商,而且是将先进的欧洲经验引入生产和管理活动领域的先驱。它不仅关系到公司的内部内容,也关系到公司的外部表现形式。
Text description provided by the architects. Confectionery factory Roshen is not just a leading manufacturer of confectionary products in former Soviet Union, but also a pioneer to introduce advanced European experience, both into production and in administration sphere of activity. And it concerns not only an internal content of the company, but its external manifestations as well.
 © Oleg Stelmah
c.Oleg Stelmah
这些表现的一个突出例子是位于文尼察市入口的糖果厂行政大楼的重建工程。现在,这座建筑不仅是罗森工厂的标志性建筑,也是文尼察市的标志性建筑。
An outstanding example of these manifestations is a rebuild project of an administration building of the confectionary factory, located right at the entrance to the city of Vinnitsa. Now the building is a landmark not only of Roshen factory, but also the city of Vinnitsa.
 © Oleg Stelmah
c.Oleg Stelmah
建筑师们被赋予了一种“随心所欲”的实现方式,其中最有趣的,因而也是最令人惊讶的想法。唯一的规定是该项目令人兴奋的技术部分。
The architects were given a kind of “carte blanche” on implementation of the most interesting, and as a result the most surprising ideas. The only stipulation was the exciting technological part of the project.
 © Oleg Stelmah
c.Oleg Stelmah
其基本理念是色彩鲜艳,但同时又与建筑的外部环境立面相适应。在任何天气下,在一年中的任何时候,它都会给罗申市的员工和当地市民带来欢乐。它是幸福荷尔蒙血清素的丰碑。因为主要的想法是,所有与罗申工厂有关的东西,从美味的巧克力到建筑的外部,都会带来欢乐和快乐!
The essential idea is a bright-colored, but at the same time an appropriate/relevant and congruous with external environment facade of the building. In any weather, at any time of the year it gives exhilaration to employees of Roshen and to local citizens alike. It is such a monument to happiness hormone serotonin. Because the main idea is that everything related to Roshen factory, from tasty chocolate to exterior of the building, cannot but brings joy and pleasure!
 © Oleg Stelmah
c.Oleg Stelmah
(特别要注意的是)需要特别强调物体本身和周围地区的社会意义。由于这是一个公共领土,所以在设计该建筑物附近的领土方面作出了很大的努力。所做的一切都是为了人民。还计划举办新产品的促销活动。
(Of special note is) Particular emphasis needs to be placed on social significance of both the object itself and surrounding area. Great efforts were made to design the territory near the building, since it is a public territory. All that was done is for people. It is planned to hold promotion actions of new products hear as well.
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