架构师提供的文本描述。西街1号是租户旗舰店的迷你综合体，位于北京最著名的商业区之一-武道口。它靠近清华科技园(TusPark)，那里有世界知名的IT巨头，如微软、谷歌、搜狐和网易等。客户群体主要是大学生和白领工人。武道口站是13号线上最繁忙的地铁站之一，靠近该站点的西面；而当地最大的商业综合体-武道口购物中心(Wudaokou Shopting Mall)则位于该站点的东侧，是一座吸引人群的城市。

Text description provided by the architects. West Street No.1 is a mini complex of tenant's flagship store, which is located in Wudaokou, one of the most famous commercial district in Beijing. It is close to Tsinghua Science Park (TusPark) where includes world-famous IT giants, such as Microsoft, Google, Sohu, and Netease, etc. Customer groups are primarily university students and white-collar workers. Wudaokou Station, one of the busiest subway stations in line 13, is close to the west of the site; and WuDaoKou Shopping Mall, the biggest local commercial complex, is located to the east of the site as a crowd magnet.

 © Archexist

© Archexist

商业策略：客户是一个商业房地产开发商，他正处于上升阶段，希望通过一栋吸引人的建筑来改善公司的市场印象。同时，节约市场投资的间接成本。13号线位于现场西侧，每天载客70万人次，可作为机车广告平台使用。因此，一个信封，尤其是面对地铁站的正面和对面的街区，应该主动积极地展示商业诉求，而不是使用被动的广告，如广告牌。

Business Strategy: The client is a commercial real estate developer who is on the rise phase and hope through a fascinated building to improve corporation's market impression. Meanwhile, saving indirect cost for marketing investment. Line 13, to the west of the site, carries 700,000 passengers per day, can be utilized as a locomotive advertisement platform. So an envelope, especially the facades which face to the subway station and blocks opposite, which should take the initiative to show business appeals positively, instead of using passive advertising, such as billboard.

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© Archexist

立面策略：考虑主要的交通流，包括白天和黑夜，不同的时间段和角度，利用建筑的形式和表皮来吸引顾客的注意，引起讨论，增加媒体的曝光度。

Facade strategy: consider the main traffic flows, both day and night, different time period and perspective angles, using building's form and skin to attract customers' attention, to cause discussions, and to increase media exposure.

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© Archexist

(1)白天：首先，在一个数字分析模型中建立多维多边形，模拟冬至和夏至期间上午9点至下午18点的日光效应。其次，计算相邻表面之间的反射强度，排除对比度小于60%的面片，以保证相邻多边形在不同视点下具有最佳的反射对比度。最后，将选定的表面组合成一个展馆。

(1) Daytime: First, set up multidimensional polygons in a digital analysis model, to simulate daylight effects from 9am to 18pm both during the winter solstice and summer solstice. Second, calculate reflective intensity between adjacent surfaces and exclude facets which contrast ratio is below 60%, to ensure adjacent polygons have the best reflection contrast regardless various viewpoints. Finally, combine selected surfaces to a pavilion.

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© Archexist

(2)夜间：每个多边形都有细腻的弧光。参数化工具可以在短时间内生成多种模式。然后选择一个能够平衡客户投资和生产成本的方案。正面的暖色照明和地面的冷色照明可以形成鲜明的对比。与洪水照明背景相比，参数照明可以提高人们的兴趣。

(2) Nighttime: Each polygon has delicate radial glow. Parametric tools can be used to generate a variety of patterns in a short period. Then selecting a scheme which can balance client's investment and manufacturing cost. Facade's warm colors lighting and ground's cold colors illumination can be in stark contrast. The parametric illumination can improve people's interest when it compares to the flood lighting background.

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© Archexist

如今，西街1号已成为五道口商业区的标志性建筑。建筑师的逻辑创造力与客户的营销策略相结合，可以提高项目的物质收益和社会影响。

Nowadays, West Street Number 1 becomes a landmark in Wudaokou Commercial District. Architect's logical creativity combined with client's marketing strategy can improve project's material revenue and social impacts.

 © Archexist

© Archexist

非常感谢NeilLeach、MarcosSanchez、EdwardLifson、JohnEnright和Selwyen从USC学校的建筑。

Deeply grateful to Neil Leach, Marcos Sanchez, Edward Lifson, John Enright and Selwyen Ting from USC School of Architecture.

 Ground Floor Plan