Under Armour Marc Thorpe Design

2013-12-20 01:00
架构师提供的文本描述。护甲的建筑是什么?这是向马克索普设计提出的问题。我们的答案是,它是一种行动、活力和耐力的架构。它是将肌肉的定义转化为构造形式。一个高度调谐,引人注目的几何学赋予了视觉重量,强度和独特的风格,它是独一无二的。这个架构让你兴奋,要求你去发现更多,把你拉到更深的空间里。它是稳定和力量的基础,鼓励你的思想、身体和灵魂“保护这座房子”。
Text description provided by the architects. What is the architecture of Under Armour? This is the question posed to Marc Thorpe Design. Our answer, it is an architecture of action, vigor and endurance. It is the translation of muscular definition into built form. A highly tuned, striking geometry giving a presence of visual weight, intensity and unique style, it is like no other. This architecture excites you, asking you to discover more, pulling you deeper into its spaces. It is a foundation of stability and strength, to encourage your mind, body and soul to “Protect this House.”
 Courtesy of Marc Thorpe Design
马克·索普设计
创意总监马克·索普和工作室主任、马克·索普设计公司的格雷格·恰拉蒙特与数字媒体合作伙伴秘密工作室合作,合作为装甲旗下的运动服品牌提供了一种体验零售空间,以启动他们抵达中国上海的行动。
Creative Director, Marc Thorpe and Studio Director, Greg Chiaramonte of Marc Thorpe Design in partnership with digital media partner HUSH Studios, collaborated on a one of a kind experience retail space for sports-wear brand Under Armour for the launch of their arrival in Shanghai China.
 Floor Plan

                            
位于上海市中心新的静安嘉里中心,空间分为三个活动区。入口灯隧道,体验室和零售。当你进入太空时,你会被引导下一个30英尺长的光通道,目的是改变你的视网膜,为体验室做准备。当你进入一个1比1的巨大体验空间时,360度全景电影开始由安静的工作室设计,围绕着观众,旨在讲述以当今体育世界中活跃的最新产品和技术为特色的地下装甲品牌的故事。
Located in the new Jing An Kerry Center in central Shanghai, the space is divided into 3 zones of activity. Entry Light Tunnel, the Experience Room and Retail. Upon entry to the space you are guided down a 30-foot long tunnel of light, designed to alter you retina in preparation for the Experience room. As you enter the massive Experience space a 1-1 ratio, 360-degree panorama film begins designed by HUSH Studios, surrounding the viewer, designed to tell the story of the Under Armour brand featuring the latest products and technology active in the sports world today.
 Courtesy of Marc Thorpe Design
马克·索普设计
随着电影的结束,你会被邀请进入零售领域去发现UA本身。零售空间容纳了4个单独的产品品牌故事,设计成一个祭坛,观众让每个神社参与探索下装甲品牌。
As the film ends, you are invited to discover UA itself by moving into the retail space. The retail space hosts 4 individual product brand stories, designed as a temple of worship, the viewer engages each shrine to explore the Under Armour brand.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

                    

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