Optique Potts Point Smart Design Studio

2014-02-13 01:00
架构师提供的文本描述。OpticePottsPoint是悉尼最成熟的验光实践之一,OpticeDoubleBay的第二个位置。这家商店是一个精美的背景,精心制作和独家眼镜。它的所有者苏珊·格林(SusanGreen)是业内最好的买家之一,并零售汤姆·福特(Tom Ford)、奥利弗·人民(Oliver People)、卡特勒(Cutler)和格罗斯
Text description provided by the architects. Optique Potts Point is the second location of one of Sydney's most established optometry practices, Optique Double Bay. The store is a beautiful backdrop for exquisitely crafted and exclusive eyewear. Its owner Susan Green has a reputation as one of the best buyers in the business and retails major brands like Tom Ford, Oliver Peoples, and Cutler and Gross.
我们面临的挑战是如何在视觉上将这个空间与路过的行人连接起来。这是一个挑战,因为商店的高架和后退的位置,在一个黑暗而壮丽的建筑的底部。我们需要一个将这一挑战转化为机会的解决办法。为此,我们将重点放在光的对比上:在一座黑暗建筑的脚下有一个明亮的“珠宝盒”。
The challenge we faced with this project was in how to visually connect this space to the pedestrian passing by.  This was challenging due to the store’s elevated and set back position, at the base of a dark and imposing building. We required a solution that would turn this challenge into an opportunity. For this we focused on contrasting levels of light: a brilliant “jewelry box” at the foot of a dark building.
 Courtesy of Smart Design Studio
智能设计工作室提供
为了让室内清晰可见,我们在彩色镜子灯笼下建造了一个全白色的空间,以创造一个诱人的零售空间,并向路人传达其新用途。彩色灯笼利用空间固有的高天花板高度,使用四种不同颜色的镜子,以及彩色玻璃,创造出一系列复杂的反射颜色和灯光。其效果是吸引人,并在概念上引用眼镜所做的事情;使形象变暗、改变或增强。它为原本的空白增添了温暖和戏剧性。
To make the interior highly visible we built an all-white space beneath a coloured mirror lantern, in order to create an inviting retail space as well as signal its new use to the passersby. The multi-coloured lantern makes use of space’s inherent tall ceiling heights and uses four different colours of mirror, as well as coloured glass, to create a complex array of reflected colours and lights. The effect is captivating and conceptually references what eyewear does; to tint, alter or enhance the image. It adds warmth and drama to the otherwise white space.
灯笼被最先进的LED照明所照亮,日夜闪烁着明亮的橙色,吸引了街上行人和驾车经过的车辆的注意。这些长而窄(只有12毫米宽)的色带灯提供了一个基本的照明水平的空间,并辅之以重点显示帧的点灯。这创造了理想的照明场景,在这里,产品是美丽的照明由尖锐的定向点灯,创造强大的阴影和高光,而客户是沐浴在柔和互补的光。镜面灯笼巧妙地隐藏了灯的配件,因此在空间里有眩光。
The lantern is illuminated with state of the art LED lighting and by day and night glows bright orange attracting attention from pedestrians on the street and cars driving by. These long and narrow (only 12mm wide) ribbon lights provide a base level of lighting to the space and are complemented by spot lights that focus on the display of frames. This creates the ideal lighting scenario, where the product is beautifully lit by sharp directional spot lights, creating strong shadows and highlights, while the customer is bathed in soft and complementary light. The mirrored lantern cleverly conceals the light fittings and therefore the glare in the space.
 Courtesy of Smart Design Studio
智能设计工作室提供
白色显示面板,其中大约有350帧被安装,是皮革包细机械门,容纳更多的股票和箱子。这意味着,该地区也是库存室,创造了一个零售空间,在那里,有限的足迹是难以置信的实用和高效的,而且客户不是无人照顾的。
The white display panels, on which approximately 350 frames are mounted, are leather clad joinery doors that house additional stock and cases. This means that the area is also the stock room, creating a retail space where the limited footprint is incredibly practical and efficient, and the customer is not left unattended.
优秀的客户服务对于确保本公司的成功至关重要,尤其是在当今竞争激烈的零售环境中。客户服务的这一信息通过以下方式得到进一步加强:
Excellent customer service is vital to ensuring this business’ success, especially in today’s competitive retail environment. This message of customer service is further reinforced with:
 Courtesy of Smart Design Studio
智能设计工作室提供
·视光师测试套件最新的验眼设备,
·  the latest eye-testing equipment for the Optometrists’ testing suite,
·现场装配镜片和修理的车间,以及
·  an on-site workshop for fitting lenses and making repairs, and
为特殊顾客提供包括香槟在内的茶点。
·  refreshments available including champagne for special customers.
它的时尚,现代的外观,它毫不费力地与Op复合材料的品牌和商业精神,使它成为一个目的地商店的客户访问。
With its fashionable, modern look it marries effortlessly with Optique’s branding and business ethos and makes it a destination shop for customers to visit.
 
 
 
 
 
 
 

                    

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