Burkhardt Leitner constructiv exhibition Ippolito Fleitz Group

2014-05-13 01:00
架构师提供的文本描述。2014年欧洲商店的Burkhardt Leitner构造展台展示了采用其模块化建筑系统的创造性方法。它还在公司创始人七十岁生日之际向他致敬。今年,公司的核心优势-精准、创新和模块化-以强大的情感吸引力与团队合作。“爱细节”的口号框架令人惊讶地采用了公司功能极简的系统架构,吸引了新的目标群体以及行业本身的关注。
Text description provided by the architects. The Burkhardt Leitner constructiv exhibition stand at the EuroShop 2014 showcases creative ways of employing its modular architecture systems. It also honours the company’s founder on the occasion of his seventieth birthday. This year, the company’s core strengths – precision, innovation and modularity – team up with a strong emotional pull. The slogan ‘In Love with Detail’ frames surprising new ways of employing the company’s functional, minimalist system architecture, attracting attention from new target groups as well as the industry itself.
 © Zooey Braun
佐伊·布劳恩(Zooey Braun)
展台的外部皮肤带来了第一个惊喜。织物已经从两边延伸到整个‘构造皮拉’系统,以创造一个非常特殊的效果。在外面,一个透明的黑色纱布创造了一个一致的和均匀的表面,在上面,黄色的内部织物投下一个诱人的影子。内部织物是一种手工效果粘胶-它甚至出现在德国犯罪系列的开场白中,Tatort。这种深色的外部皮肤使开放的入口区域和两个突出的立方体特别引人注目。
The external skin of the stand delivers the first surprise. Fabric has been stretched across the ‘constructiv pila’ system from both sides to create a very special effect. On the outside, a transparent black gauze creates a consistent and homogenous surface, upon which the rhizoid inner fabric casts a tantalising shadow play. The inner fabric is a handmade effect viscose – which even appears for a moment in the opening credits of German crime series, Tatort. This dark outer skin renders the open entrance areas and two protruding cubes particularly striking.
 © Zooey Braun
佐伊·布劳恩(Zooey Braun)
主入口由位于入口直角的镜像墙表示。在镜子的背面是一个抽象的图表,描绘了公司的国际网站。从这里开始,游客前往一个由“structiv pon”系统建造的接待柜台,该系统的前表面是印刷玻璃,上面显示给Burkhardt Leitner产品的许多设计奖。一个六米高的墙,由‘构造循环’系统,塔后面的计数器,并提出了新的旋转面板作为装饰墙元素。
The main entrance is indicated by a mirrored wall positioned at right angles to the entrance. On the rear surface of the mirror is an abstract diagram depicting the company’s international sites. From here, the visitor proceeds towards a reception counter constructed from the ‘constructiv pon’ system with a front surface of printed glass showing the many design awards given to Burkhardt Leitner products. A six metre wall, constructed from the ‘constructiv clic’ system, towers behind the counter and presents the new rotating panel as a decorative wall element.
 © Zooey Braun
佐伊·布劳恩(Zooey Braun)
从最近出版的关于Burkhardt Leitner的书中摘取的来自朋友、同事和合作伙伴的引语云雾,被悬挂在入口区域上方。这些引号可以通过相应的语音气泡的形状在相邻的墙壁图上识别。
A cloud of speech bubbles with quotes from friends, colleagues and partners taken from the recently published book about Burkhardt Leitner is suspended above the entrance area. The quotes can be identified on an adjacent wall diagram by the shape of the respective speech bubble.
 Floor Plan

                            
空间中的第一个空间在入口旁边打开。它是由白色纱布与帆布一样的结构伸展跨越创新的剪贴画轮廓,这完全涵盖了基本的‘构造Pila娇小’的框架。透明纱布是故意用来说明这种产品的创新,使底层系统完全可见。
The first space within a space opens next to the entrance. It is formed by white gauze with a canvas-like structure stretched across innovative clip-in profiles, which completely covers the underlying ‘constructiv pila petite’ framework. Transparent gauze was deliberately used to illustrate this product innovation by rendering the underlying system completely visible.
 © Zooey Braun
佐伊·布劳恩(Zooey Braun)
立方体冲破了外墙,像温室一样突出了看台。与温室的联系是突出的热带森林内的植物。从外部看,这丰富的植物生命象征着一片平静的绿洲,在交易会的喧嚣中。分布在棕榈叶下的椅子邀请参观者花点时间浏览新出版物。来自BurkhardtLeitner系统的轮廓和连接器就像丛林中心白色长方体呈现单元中的小嫩枝一样生长。
The cube breaks through the exterior wall, overhanging the stand like a glasshouse. The association with a glasshouse is underscored by a tropical forest of plants inside. From the outside, this profusion of plant life denotes an oasis of calm within the bustle of the trade fair. Chairs distributed beneath palm fronds invite the visitor to take a moment to flick through the new publication. Profiles and connectors from the Burkhardt Leitner systems grow like small shoots from white cuboid presentation units in the centre of this jungle.
 © Zooey Braun
佐伊·布劳恩(Zooey Braun)
作为对今年庆祝公司成立一周年的创始人的敬意,一座由“建筑券”系统建造的部分玻璃塔展示了一系列纪念品,包括他多年来为员工设计的生日礼物。
As an homage to the company’s founder, who is celebrating more than one anniversary this year, a partially glazed tower constructed from the ‘constructiv pon’ system displays a collection of mementos, including birthday presents that he has designed for his employees over the years.
 © Zooey Braun
佐伊·布劳恩(Zooey Braun)
在一个空间中的第二个空间突破了外部皮肤,用来呈现Ottobox,这是来自Burkhardt Leitner的移动空间系统。它通常被用作开放式办公室的会议空间,但也可以转换成酒吧或休息室。在这个交易会上,两面墙中的一堵是深色的木头,上面挂着一个专门设计的货架系统。白色厚厚的地毯和黑色的涂有阳极的系统轮廓给这个空间带来了一种高级和复杂的感觉,展示了使用Ottobox来创造一个有声望的印象的方法。
A second space within a space breaks through the exterior skin and is used to present Ottobox, the mobile space system from Burkhardt Leitner. It is often employed as a conference space in open-plan offices, but can also be transformed into a bar or lounge. For this trade fair one of the two side walls was covered in dark wood, from which a specially designed shelving system hangs. A white, thick-pile carpet and black anodised system profiles give the space a high class and sophisticated feel, showing ways in which Ottobox can be used to create a prestigious impression.
 © Zooey Braun
佐伊·布劳恩(Zooey Braun)
长长的柜台是看台上交流的中心。计数器和悬挂在上面的超大照明元件都是由织物在剖面上拉伸而成。被照亮的公司价值在天花板的黑色透明纱布后面闪现。字母似乎漂浮,并从下面的LED照明。一个装饰性的设计是印在柜台的两侧:一个拼贴的剪裁系统配置文件从伯克哈特莱特纳。这个主题再次出现在周年纪念栏和温室的玻璃墙上。
A long counter serves as the communicative heart of the stand. Both the counter and the oversize lighting element suspended above are made of fabric stretched over profiles. Illuminated company values flash up behind the dark transparent gauze of the ceiling element. The letters appear to float and are illuminated from beneath by LEDs. An decorative design is printed on the sides of the counter: a collage of cut-out system profiles from Burkhardt Leitner. This theme reappears on the anniversary column and on the glass wall of the glasshouse.
 © Zooey Braun
佐伊·布劳恩(Zooey Braun)
虽然Burkhart Leitner继续使其新产品的技术结构尽可能隐形,但其展台的透明织物故意使它们重新出现。形式主义的体系结构在外观上满足随机结构,植物生长自然旺盛,在日常环境中表现出不同的体系结构运用方式。
While Burkhart Leitner continues to make the technical construction of its new products as invisible as possible, the transparent fabrics of its exhibition stand deliberately make them reappear. The formalistic system architecture meets random structures on its exterior skin and the natural exuberance of the plant growth, playfully showing different ways of employing the system architecture in everyday settings.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Architects Ippolito Fleitz Group
Location Dusseldorf, Germany
Category Temporal Installations
Project Year 2014
Photographs Zooey Braun

                    

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