Kessalao Masquespacio

2014-06-26 01:00
架构师提供的文本描述。西班牙创意咨询公司Masakepacio介绍了他们在德国波恩市实现的最后一个项目。该项目包括凯萨劳的品牌形象和室内设计,这是一家在贝多芬市建立地中海美食的新公司。
Text description provided by the architects. Spanish creative consultancy Masquespacio presents their last project realized in the city of Bonn, Germany. The project consists in the brand image and interior design for Kessalao, a new take away establishment of Mediterranean food in the city of Beethoven.
 © David Rodríguez
c.David Rodríguez
一切都是从品牌形象开始的,它的命名形成了德国的“Kess”和西班牙的“Salao”的文字游戏,这两个词都被贬为酷和有趣的男孩。作为在两种不同的语言中使用ANS组合的单词,大写S需要区分这两个单词。另一方面,品牌的象征灵感来自橄榄油,它是地中海食品的基本和主要产品,这里的代表是诠释天然产品丰富性的滴水。
Everything starts from the brand image and it’s naming that forms wordplay of the German “Kess” and the Spanish “Salao”, both traduced as cool and amusing boy. Being a play of words in two different languages combined by an s, a capital S needed to distinguish both words. On the other hand the brand symbol was inspired by olive oil, as the basic and principal product of the Mediterranean food, represented here by the drop that interprets the natural product’s richness.
 © David Rodríguez
c.David Rodríguez
就室内设计而言,它是通过德国最受欢迎的颜色来象征品牌名称新鲜感的空间。红色无疑是主要的颜色,而海洋的蓝色和黄色让我们想起了地中海。另一方面,紫色给整体增添了强烈的触感,同时也增添了主要的红色色彩。材料,如木材来自桦木贴面用于墙壁和松树家具,在那里选择提供一个自然的外观空间。此外,通过不同的装饰元素制成的拉菲,如座椅和锅,地中海的触感被反复添加。安娜·米莲娜·埃尔南德斯·帕拉西奥斯:“我想通过拉发的枷锁来比喻水果和蔬菜的回忆。”金属格栅除了在店面前做桌子外,还可以作为杂志、菜谱卡和花盆的解说员。如酒吧和折叠桌这样的建设性细节,是根据小流量或主要交通时间,根据空间的需要而创造的,即只有在中午才能作为一种方式服务的空间,或在夜间作为一个小快餐店的空间。最后一个细节是建立在拉菲用于巴凳的涂层,也是由马斯克帕西奥创造的,其中包括一个部门留下夹克和手提包,最大限度地利用减少的可用空间。
In so far as the interior design it’s presented by a space that symbolizes the freshness of the brands’ name through a range of most popular colors for Germans. Red is without a doubt the main color, while the marine blue and yellow remind us of the Mediterranean Sea. Purple on the other hand adds a strong touch to the whole together with the principal red color. Materials like wood coming from the birch veneer used for the walls and pine for the furniture, where chosen to offer a natural look to the space. Moreover through different decorative elements made of raffia as for the seats and pots a Mediterranean touch is added repeatedly. Ana Milena Hernández Palacios: “I wanted to metaphorize the recollection of fruits and vegetables through the hampers of Raffia.” The metal gratings are having a function as expositors for magazines, menu cards and pots, besides doing a job as tables in the store front of the space. Constructive details like the bars and folding tables are created as an adaptation to the necessities of the space according to the hour of minor or major traffic, being the space able to operate only as a take a way service at noon or as a small snack bar by night. A last detail is founded in the coating of raffia used for the barstools, also created by Masquespacio, that contain a department to leave jackets and handbags, exploiting maximally the reduced available space.
这个项目开始了他的第一次国际冒险,加入了奥斯陆正在开发的品牌和室内设计项目,此外还有几个正在进行中的西班牙品牌和咨询项目,显示出它有能力为任何商业模式提供创造性的解决方案,以适应其目标受众。
Masquespacio with this project starts his first international adventure, added to a project of branding and interior design actually in development in Oslo, besides several projects in progress of branding and consulting in Spain, showing its ability to offer creative solutions for any business model, adapted to its target audience. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

                    

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