架构师提供的文本描述。新总部的国际知名在线平台SoundCloud涵盖了三个层次和大约。4，000平方米的老啤酒厂大楼，靠近前柏林墙。这座建筑群被设计成未来新兴企业的孵化器，将成为柏林最重要的音乐交流中心180名员工的一站式办公场所。预计未来快速增长的SoundCloud平台的扩展，宽敞的办公室可能容纳多达350张桌子。

Text description provided by the architects. The new headquarters of internationally renowned online platform SoundCloud cover three levels and approx. 4,000 square metres of an old brewery building close to the former Berlin Wall. The complex, designed to serve as a future incubator for up-and-coming start-ups, will become the one-stop office for all 180 Berlin employees of the foremost hub for musical exchange on the net. Anticipating future expansion of the rapidly growing SoundCloud platform, the spacious offices could potentially accommodate up to 350 desks.

 © Werner Huthmacher

C.Werner Huthmache

为了向公司及其新总部提供与平台新颖的业务和工作结构相匹配的空间标识和正确的架构框架，SoundCloud要求Kinzo将其新的中心变成一个散发并鼓励创新和创造力的空间。该平台设想在柏林的办公环境中建立一个受欢迎的灯塔，它既塑造了公司，又与SoundCloud一起在过去几年中不断发展。在此背景下，Kinzo的转换以其对虚拟社区的具体反映重新定义了办公室设计的规则。

To provide the company and its new HQ with a matching spatial identity and the right architectural framework for the platform’s novel business and working structures, SoundCloud asked KINZO to turn its new hub into a space that exudes and encourages innovation and creativity. The platform envisaged a welcome beacon in Berlin’s office landscape that both shapes the company and evolves with SoundCloud over the years. Against this background, KINZO’s conversion redefines the rules of office design with its tangible reflection of a virtual community.

 © Werner Huthmacher

C.Werner Huthmache

虽然金佐的设计干预保留了原工厂的工业魅力，但它们也强调了该工厂的特色，为这样一个年轻且不断扩张的企业创造了合适的空间。

While KINZO’s design interventions retain the former factory’s industrial charm, they also emphasise the location’s characteristics to create just the right space for such a young and expanding business.

 © Werner Huthmacher

C.Werner Huthmache

从开放的工作空间和咖啡厅接待处到各种主题客房，新的SoundCloud总部的每个空间都促进灵活的使用场景和平台不断创新交流的根深蒂固的文化。由于微妙的口音和干预措施，根据需要引入，人们的情绪从城市交流转向私人休憩，从繁忙的公共空间到舒适的客厅。

From open work spaces and café-meets-reception area to various themed rooms – each space at the new SoundCloud HQ promotes flexible use scenarios and the platform’s ingrained culture of constant creative exchange. Thanks to subtle accents and interventions, introduced according to need, the mood shifts from urban exchange to private retreat, from bustling public space to cosy living room.

 Floor Plan

为了保持工厂的观赏性，金佐决定保留酿酒厂的原始吸引力，让原来的砖瓦和天花板细节暴露出来。强调这种美学，所有的技术装置显然是在展示，蜿蜒在裸露的表面，在一个装饰-满足-功能模式，并置旧的和新的。

In order to preserve the location’s factory feel, KINZO decided to retain the brewery’s raw appeal, leaving the building’s original brickwork and ceiling details exposed. Underscoring this aesthetic, all technical installations are clearly on display, snaking across the naked surfaces in an ornamental- meets-functional pattern that juxtaposes old and new.

 © Werner Huthmacher

C.Werner Huthmache

对原有建筑结构的唯一实质性改变是在两个最底层之间：在这里，一个两层的中庭和楼梯现在是新的声波云宇宙的主要通信枢纽。多才多艺的核心，空间和配件都可以根据需要适应-由于灵活的建筑，潜在的用途范围从接待和酒吧到电影院，小组讨论等。

The only substantial alteration to the structure’s original architecture can be found between the two lower-most levels: Here, a two-storey atrium and staircase now serves as the main hub of communication for the new SoundCloud universe. Versatile to the core, both space and fittings can adapt according to requirement – thanks to the flexible architecture, potential uses range from reception and bar to cinema, panel discussion and beyond.

 © Werner Huthmacher

C.Werner Huthmache

同时，根据平台的最终目标，声音(或声学)仍然是Kinzo总体设计理念的红线。

At the same time – and in line with the platform’s ultimate aim – sound (or acoustics) remain the red thread of KINZO’s overall design concept.

 © Werner Huthmacher

C.Werner Huthmache

任何空间的一个重要的和被忽视的方面，由于它的功能，工作相关和身份定义的意义，声音自然会在所有与声音有关的考虑中引以为豪。

A vital and oft-neglected aspect of any space, due to its functional, work-related and identity-defining significance, sound naturally takes pride of place in all SoundCloud-related considerations.

 © Werner Huthmacher

C.Werner Huthmache

在这里，Kinzo再一次试验进一步和好玩的用途，以最大限度地利用声学材料-ALS以外的声音优化性质。充满了新的生命和意义，它们可能重新出现，作为专门设计的落灯(“Krautluchten”)的包层，或者作为抽象的声波和光扩散器嵌套在共享空间的天花板下面。毕竟，金佐喜欢赋予所有实质性的双重角色。

Here, KINZO once again experiments with further and playful uses to make the most of acoustic materi- als beyond their sound-optimising properties. Imbued with new life and meaning, they might resurface as cladding for the specially designed drop lights (“Krautleuchten”) or as abstracted sound waves and light diffusors nesting underneath the ceilings of shared spaces. After all, KINZO likes to give all material dual starring roles.

 © Werner Huthmacher

C.Werner Huthmache

本着这一精神，Kinzo坚持其SoundCloud HQ转换的整体设计方法，并将异构的使用结构转化为一个健全和有凝聚力的概念。借助他们共同的柏林根基，建筑师们设法为未来的发展和(R)演变提供了正确的建筑基础，为繁荣的创业提供了条件。

In this spirit, KINZO stays true to its holistic design approach with the SoundCloud HQ conversion and turns a heterogeneous use structure into a sound and cohesive concept. Drawing on their shared Berlin roots, the architects managed to supply the thriving start-up with just the right architectural foundations for future growth and (r)evolution.

Architects KINZO Berlin

Location Berlin, Germany

Category Offices Interiors

Responsible Partner Karim El-Ishmawi, Martin Jacobs

Area 4000.0 sqm

Project Year 2014

Photographs Werner Huthmacher