EuroShop 2014 Stand D’art Design Gruppe
2014-09-08 01:00
架构师提供的文本描述。2014年2月16日至20日,尼乌斯的创意人员第8次在杜塞尔多夫第10 A42厅出席了主要的国际贸易展览会。“撤销”是今年的座右铭,为247平方米的大型企业外观。它通过媒体展区将设计过程可视化。创意机构认为,博览会的座右铭“撤销”是一项富有创造性和建设性的原则,其特点是尝试和错误、拆散和彻底改革、不断修改和改变、思维停顿。在2014年的Euroshop会议上,Neuss的空间交流机构开发了一个令人信服的、充满语言和意义的公平概念,通过媒体的贡献,为参观者提供了创意思维和工作的关键。
Text description provided by the architects. For the 8th time in a row the creatives from Neuss present themselves at the leading international fair of trade in Duesseldorf in hall 10 A42 from 16 to 20 February 2014. "undo" is this year’s motto for the 247 square metres large corporate appearance. It visualizes the process of design by means of a media exhibition area. The creative agency sees the fair’s motto "undo" as a creative and constructive principle that is characterized by trial and error, by unravelling and overhauling, by constant revising and changing, by mental pauses. At the EuroShop 2014, the agency for spatial communication from Neuss develops a compelling fair concept rich in words and sense that offers visitors the key to the creatives’ mind and work by means of media contributions.
© Lukas Palik
.Lukas Palik
跨媒体展览的概念发现其本地化在一个宽敞的木制建筑:一个组合,包括超大的建筑石头从浅色未经处理的松木上升到5.60米的空间。架构的未完成的特征增加了一个与设计主题“撤销”相等的三维特性。从远处可以看到一个超大的字体,它被碾碎到建筑中,将座右铭“撤消”传达到大厅里。
The cross-media exhibition concept finds its localization in a spacious wooden architecture: an assemblage consisting of oversized building stones from light-coloured untreated pine wood rises 5.60 metres into the space. The architecture’s unfinished character adds a tri-dimensional equivalent to the design topic "undo". Visible from afar an oversized typography, which is milled into the architecture communicates the motto "undo" into the hall.
Floor Plan
参观者通过三个入口进入展区,这些入口被切割成木制建筑石,并沉浸在近乎神圣的木结构中。它保护展区不受外部影响,并与背景音乐相结合,增添了平静的气氛。在建筑内部,从中心开始的多媒体展览欢迎参观者。一张巨大的、看似悬挂的木制桌子为参观者提供了无数的石碑,使他们能够解密墙上的展览代码。
Fair visitors enter the exhibition area through three entrances that are cut into the wooden building stones and immerge in the almost sacral wooden architecture. It protects the exhibition area from the exterior and adds to a calm atmosphere in combination with music played in the background. Inside the architecture, a multi-media exhibition, which starts in the centre, welcomes the visitors. A huge, seemingly suspended wooden table provides numerous tablets for the visitors, which allow them to decrypt the exhibition codes on the walls.
© Lukas Palik
.Lukas Palik
作为对展览主题的介绍,有一个像空间本身一样高的排版。它包含“增强现实”序列,使设计原则的内容维度“撤销”是有形的。例如,“揭示”一词显示的是一种由各种混合的木制建筑石头组成的动画,这些石头只有在倒带模式下才有意义。可预见的和未知的只是建筑和破坏之间相互冲突的表现-这是创造性的信息。在主题介绍之后,沿着木建筑有一条由9个关键词组成的道路:文字书籍、动画片、电影序列和项目作品中的条目集合,创造了“撤销”座右铭与D‘Art Design Gruppe作品之间的联系。例如,“修改”暗示了永久变化的势头:一个品牌,一个展区,一个交易会,每年两次亮相。以新的品牌架构永远完美地装备品牌阿迪达斯是一个挑战,它伴随着德艺术设计格鲁比多年:在一份隐藏在“修改”一词中的创意草稿中,有一堆面包。
As an introduction to the exhibition topic there is a typography as high as the space itself. It contains “augmented reality” sequences that make the content-wise dimension of the design principle “undo” tangible. The term “reveal” for example shows an animation of variably mixed wooden building stones that only makes sense in the rewind mode. The foreseeable and unknown only shows in the conflicting interplay between construction and destruction – that’s the creatives’ message. After the introduction to the topic, there is a path consisting of 9 key words along the wooden architecture: A collection of entries in word books, animated drawings, film sequences and project works creates the link between the motto "undo" and the works of D’art Design Gruppe. "Modify" for example alludes to the momentum of permanent change: One brand, one stand area, one fair, two appearances per year. To always perfectly accoutre the brand adidas with a new brand architecture is a challenge that has accompanied D’art Design Gruppe many years: In a creative draft hidden in the term “modify” there is an accumulation of Bread&Butter concepts that D’art Design Gruppe has developed for its patron.
© Lukas Palik
.Lukas Palik
展览系列以设计机构周围的电影序列作为补充:成立于2013年的首尔D‘art设计子公司,就像纽斯的50名总部团队成员一样,以电影文件的形式呈现。展览在木结构的中心结束,但在这里,对话和直接接触的开始:灵感和谈话可以在超大的桌子上在轻松的气氛中进行。最后但并非最不重要的一点是,游客可以根据“做和撤销”的原则自由试验,并通过数以千计的建筑石头自由发挥他们的创造力。(正文结尾:符号3.704)
The exhibition series is complemented with film sequences around the design agency: The subsidiary D’art Design Seoul founded in 2013 is presented in a film documentation just like the 50 headquarter’s team members in Neuss. The exhibition concludes in the wooden architecture’s centre, but it is here where talks and direct contact start: Inspirations and talks can be pursued at the oversized table in a relaxed atmosphere. And last but not least, visitors can experiment freely according to the principle “do and undo” and give free rein to their creativity by means of thousands of building stones. (End of the text: signs 3.704)
© Lukas Palik
.Lukas Palik
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