架构师提供的文本描述。公司营销传播的世界都是为了吸引眼球，我们的客户是全国最大的户外媒体公司之一。今天，通过户外或户外广告，企业品牌认同无处不在。它是一种极其有力的交流形式，在一次短暂的接触中，它在很大程度上依赖于高度的视觉冲击力，其喧嚣的视觉语言在城市建筑语言上起到了重叠或印记的作用。它不屈不挠地使用构建的音量和城市插入来增加其可见性或强调其消息传递。它对城市文化的贡献从增加混乱的视觉噪音到激发街头艺术。

Text description provided by the architects. The world of corporate marketing communication is all about grabbing eyeballs and our clients are one of the largest outdoor media companies in the country. Today, through outdoor or out-of-home (OOH) advertising, corporate brand identities are ubiquitous to the urbanscape. An extremely potent form of communication, it relies heavily on high visual impact in  a fleetingly brief engagement.  Its clamorous visual language acts as an overlay or imprint on the urban built language. It intrepidly uses built volume and urban inserts to increase its visibility or to accent its messaging. Its contribution to urban culture ranges from adding to its chaotic visual cacophony to inspiring its street art.

 © André J Fanthome

c.AndréJ Fanthome

我们设计的方法是研究身份(企业、组织和个人)的概念及其城市规划。为此，我们从符号学上探讨了身份最常见的成语-拇指纹。闪烁的，飘动的，红色的屏幕上有公司的标志是一个成语，因为它的“数字身份”。这个成语改变了在入口大厅的拇指纹天花板内组织内部的个人身份。我们认为，建筑必须投射出引人注目的视觉语言和路边广告牌的瞬间冲击，同时对组织、大厦和居住者都有更深层次的价值和意义。

The approach of our design was to investigate the notion of  identity (corporate, organisational and individual) and its urban projection.To this end, we explored, semiotically, the most common idiom of  identity, the thumbprint. The shimmering, fluttering, red screen perforated with the company's logo is an idiom for its “digital identity”. The idiom changes to that of the identity of the individual within the organisation in the thumbprint ceiling of the entrance lobby within.  We felt that the architecture must project an arresting visual language and  the split second impact of a roadside billboard while simultaneously commiting to a deeper value and meaning to  the organisation, the edifice and the occupant.

 © André J Fanthome

c.AndréJ Fanthome

“开明”量规

“Enlightened” Volumetrics

这是一排狭窄的城市地块之一，街道的正面是有限的。相邻的建筑选择了最大限度的正面和符合限制的建筑体积允许通过一个中心的空隙或中庭。因此，他们依靠正面作为主要的光源，内部基本上是黑暗的，需要人工照明。因此，街道正面是由一条没有浮雕的长方形正面组成的。我们的设计提出了一种与现有街道形式不同的方式，通过一种奇异的正式表达形式，象征性地表示拇指的挤压或投影轮廓。

The site is one among a row of narrow urban plots with limited street frontage. The neighbouring buildings chose to maximise frontage and conform to the restricted built volume allowed through a central void or atrium. As a result, they rely on the front facade as the main source of light with the interiors being largely dingy that require artificial lighting. The street facade is, thus, made of an unboken line of full rectangular facades without relief.  Our design proposed a divergence from the existing street form through a singular formal articulation that symbolically references the extruded or projected profile of a thumb.

半椭圆圆柱形的体积创造了线性的空隙，沿着建筑物的长度延伸，注入工作空间的自然光通过一层百叶窗的皮肤扩散。种植者沿着地板的边缘向这些空隙中投射，在办公室的每一个角落里投资绿色植物。

The semi-elliptical cylindrical volume creates linear voids that stretch  along the length of the building, infusing the workspaces with natural light diffused through a skin of louvres. Planters project into these voids along the edge of the floorplates investing greenery into every nook of the office.

 © Ayush Prakash

阿尤什·普拉卡什

建筑物的形式同样由组织的等级结构以及办公室内管理日光和热量的需要所告知。公司的公司结构隐含在数量上，员工和管理层的等级划分为晋升资历和减少占用的各个楼层。

The form of the building was informed equally by the hierarchy of the organisation as well as the need the manage daylight and heat gain within the offices. The company's corporate structure is implied in the volume with the hierarchical levels of the work force and management segregated into various floors of ascending seniority and reducing occupancy.

 Floor Plan

“数字”门面

“Digital” facade

该网站的正面面对一条嘈杂的道路，以及巨大的太阳能热增益。我们选择创建一个微光和视觉刺激的分层面对，以减轻两者。这个正面的玻璃是用一个红色的铝制穿孔屏来保护的。标志的图案是通过一个枢轴细节重新附加邮票光盘。由此产生的外观在微风中闪闪发光，投射出该组织的企业身份和领域，同时通过其形式从其邻国中脱颖而出。穿孔屏的语言在办公室的主循环脊线和工作站之间的隔断处进行。

 The front of the site confronts a noisy road as well as huge solar heat gain. We chose to create a glimmering and visually exciting layered faced to mitigate both. The glazing on this facade is protected by a red aluminium perforated screen. The pattern of the logo is articulated by reattaching the stamped-out discs through a pivot detail. The resultant facade shimmers in the breeze  projecting the organisation's corporate identity and domain, all the while standing out from amongst its neighbours through its form. The language of the perforated screen is carried through in the partitions between the main circulation spine and the workstations in the office.

 © André J Fanthome

c.AndréJ Fanthome

Architects Anagram Architects

Location New Delhi, Delhi, India

Category Institutional Buildings

Area 1400.0 sqm

Project Year 2014

Photographs André J Fanthome, Ayush Prakash