SND Fashion Store 3GATTI

2014-11-10 01:00

 © Shen Qiang

沈强

架构师提供的文本描述。当我开始这个零售项目时，有一个简单而吸引人的想法，就是把所有的东西都挂在天花板上-这样就可以把要出售的家具和物品移开，让所有的地板空间都能自由地供顾客流通。所以，使用一个模拟真实材料物理的软件，我们想象着一个弹性天花板被这些不同物体的重量拉下来。

Text description provided by the architects. When I started this retail project there was a simple and appealing idea of hanging everything from the ceiling – thus moving out of the way the furniture and items to be sold so that all the floor space could be free for customers to circulate.  So using a software that simulates the physics of real materials, we imagined an elastic ceiling that was pulled down by the weight of these various objects.

 Floor Plan

下一步是考虑商店所需的技术设备，如照明、扬声器、喷头、照相机、空调和通风设备，因此自然会把这个天花板看作一个透水的表面。这是虚幻的白色天花板的起源；是对短暂物体的短暂支撑。

The next step was to think about the technical equipment necessary for the store such as lighting, speakers, sprinklers, cameras, AC and ventilation so it was natural to think of this ceiling as a permeable surface.  This was the origin of the ethereal white ceiling;  an ephemeral support for ephemeral objects.

 © Shen Qiang

沈强

我们向工厂提供了一份10，000多种不同形状的条纹挂在天花板上的文件，谢天谢地，每一件都不是由中国工人手工制作的，而是在超短的时间内被机器精确切割的。我们使用了一种非常薄的白色半透明玻璃纤维材料，因为它具有耐火性和对光线反射的良好反应方式。创造一个壮观的光之源的天花板景观，美丽与空虚；适合每一个时尚受害者。

We provided the factory with a file of more than  10,000 different shapes of stripes to hang on the ceiling and thank goodness each piece was not hand crafted by the Chinese workers but was precision cut by machines in a super short time.  We used a very thin white translucent fiberglass material because of its fire resistance and the good way it reacted to light reflection thus creating a ceiling landscape that would be a spectacular source of light, beauty and emptiness;  perfect for every fashion victim.

 © Shen Qiang

沈强

虽然商店不是很大，但是天花板景观的延伸显然是无止境的，这要归功于镜子的墙壁，它使游客在这些虚幻的天花板上行走。

Although the store is not very big the extension of the ceiling landscape is apparently endless thanks to mirror walls that disorient the visitors walking around these ethereal ceiling cavities.

 © Shen Qiang

沈强

这个神圣的天花板肯定是这个空间的主角；我们选择了回收木材作为地板和墙壁的暗背景，以使天花板从一般环境中显现出来。最后，我们设计了简单的立方体，上面覆盖着柔软的灰色手感，作为商店唯一可以用作沙发、现金桌和产品显示器的家具。

This heavenly ceiling is surely the protagonist of the space;  we chose recycled timber as a dark background for the floor and walls to make the ceiling emerge from the general environment.  Finally we designed simple cubical volumes covered with soft grey felt as the only furniture which the shop could use as sofas, cash desk and product displayers.

 © Shen Qiang

沈强

商店的外观是透明的，只是展示了天花板上的条纹部分，从而为重庆世界金融中心的游客创造了一个雕塑般的吸引力。

The store façade is left transparent simply showing the striped section of the ceiling volume thus creating a sculptural attraction for the visitors to the Chongqing World Financial Center.