© Young Kim_Indipos

年轻的金印地安波斯人

架构师提供的文本描述。阿迪达斯原作“超级明星运动鞋”诞生40多年后，在韩国首尔的“超级明星名人堂”弹出式商店重新成为人们关注的焦点。设计理念的目的是展示运动鞋的本质，这体现在竞选口号“超级明星不是你认为的那样”。其目标是创造一个体验空间，突出超级明星在流行文化核心的深度参与和进化。

Text description provided by the architects. Over 40 years after its birth, adidas Original’s iconic all-time classic, the Superstar sneaker, is back in the limelight in the “SUPERSTAR | Hall of Fame” pop-up store in Seoul, South Korea. The design concept aims at bringing out the sneaker’s essence, which is expressed in the campaign’s slogan “Superstar is not what you think it is”. The goal was to create an experience space that highlights superstar’s deep involvement and evolution in the heart of popular culture.

 © Young Kim_Indipos

年轻的金印地安波斯人

为了捕捉本质，URBANTAINER的设计团队决定尽可能多地保留空间的原始特征。像钻石网线，菱形钢板，金属管，带子，热轧钢板和旧木材创造了一个精炼而原始的环境，在空旷和丰满之间自然流动。

In order to capture the essence, URBANTAINER’s design team decided to maintain as much of the space’s original character as possible. Materials like diamond mesh wire, rhombus steel panels, metal pipes, straps, hot rolled steel sheets and old wood create a refined yet raw environment with a natural flow between emptiness and fullness.

 © Young Kim_Indipos

年轻的金印地安波斯人

参观人员将参观由六大主题组成的“哈德伍德”展览。

Visitors are guided through an exhibition structured by six grand themes, Hardwood & ackboards, Music & Culture Connection, Art in Superstar, Superstar in Superstar, a Collaborative approach, Fashion in Superstar. The content was carefully curated to present the Superstar’s history, music and concert videos of performers who were in love with the sneaker and the creative fruits of collaboration projects with international and Korean artists.

 © Young Kim_Indipos

年轻的金印地安波斯人

内场周围是一个网状围栏，指的是70年代的街头篮球场，当时这位超级明星作为一只创新的篮球鞋首次亮相。商店的灵感来自车库的魅力，里面有百叶窗和拿着运动鞋的钢棒。刻有图案的口号和涂鸦标签在整个地区注入了原始的活力，让人想起早期的街头文化，而超级明星正是其中的一个重要组成部分。

The inner court is surrounded by a mesh fence, referencing a street basketball court in the 70s, when the Superstar made its debut as an innovative basketball shoe. The shop area was inspired by the charm of a garage, complete with shutter and steel rods holding the sneakers. The stencilled slogan and graffiti tags all over the area infuse a raw energy that reminisce the early days of street culture of which the Superstar was an important part.

 © Young Kim_Indipos

年轻的金印地安波斯人

Architects URBANTAINER

Location 524-34 Sinsa-dong, Gangnam-gu, Seoul, South Korea

Category Showroom

Creative Director YounjinJeong, Jinyoung Yoon

Space Design Team Sujung Lee, Donhee Yoon

Brand Design Team Minjeong Choi

Area 355.0 sqm

Project Year 2015

Photographs Young Kim_Indipos