© Alexey Knyazev

阿列克谢·卡尼佐夫

架构师提供的文本描述。阳狮集团是一家法国跨国广告公司。世界第三大和欧洲第一大。它自1990年起在俄罗斯工作，由以下媒体集团代表：Starcom MediaVest Group俄罗斯(Starcom和MediaVest代理机构)，ZenithOpmedia Group俄罗斯(实力传播和传播机构)，媒体品牌和咨询平台Vivaki；创意机构Leo Burnett，Publicis，Saatchi

Text description provided by the architects. PUBLICIS GROUPE– is a French transnational advertising-communications holding. The third biggest in the world and the biggest one in Europe. It works in Russia since 1990 and is represented by media-groups: Starcom MediaVest Group Russia (Starcom and MediaVest agencies), ZenithOptimedia Group Russia (Zenith and Optimedia agencies), media-branding and consulting platform VivaKi; creative agencies Leo Burnett, Publicis, Saatchi&Saatchi, and the internal division Re:Sources Russia.

 © Alexey Knyazev

阿列克谢·卡尼佐夫

2013年，阳狮集团控股(Publicis Groupe Holding)管理层启动了对其所有在“布尔什维克”(Bolshevik)商业中心“布尔什维克”(Bolshevik)-前糖果工厂建设-的合并。在这个项目中，Vox建筑工作室为几家公司设计了内部设计-控股公司的成员。

In 2013 the management of the PUBLICIS GROUPE holding had initiated the consolidation of all its companies ingressed under the one roof – in the business center “Bolshevik”, the building of a former confectionary plant. Within this project, VOX Architects studio had designed the interiors for several companies – members of the holding.

 © Alexey Knyazev

阿列克谢·卡尼佐夫

阳狮群的主要功能区域-统一地板。这是不同控股部门的员工聚会、开会、谈判的地方，任何公司都可以单独利用这一领域，因为这是最大的变革会议厅所在的地方。

The main functional area of PUBLICIS GROUPE – is the unifying floor. This is the place, where the employees of different holding’s divisions meet,  hold the conferences, take part in negotiations; this area can be exploited by any company individually, as this is the place, where the largest transforming conference-hall is situated. 

 © Alexey Knyazev

阿列克谢·卡尼佐夫

鲍里斯·沃斯科博尼科夫团队-沃克斯建筑师-在为这类公司创造内部环境方面经验丰富。建筑师的投资组合包括：BBDO集团，主要的联合控股公司Afisha-Rambler-SUP-媒体，广告公司Saatchi的办公室内部项目。

Boris Voskoboynikov team - VOX Architects – is experienced in creating interiors for this type of companies. The architects’ portfolio includes the office interior projects for: BBDO GROUP, major united holding AFISHA-RAMBLER-SUP-media, advertising agencies SAATCHI & SAATCHI, LEO BURNETT, RO RE, E:MG, IMAGENCY etc.

 © Alexey Knyazev

阿列克谢·卡尼佐夫

这是一个特殊的案例，在为Publicis集团开发项目时，建筑师们面临着有趣的挑战。没有表现出表现力的品牌书籍语言，就像在leo burnett项目中一样，一般来说，使用它是容易的，其主要目的不是“垃圾”空间，也没有来自Saatchi的生动的意图。

It this particular case, when developing the project for PUBLICIS GROUPE, architects had faced and interesting challenge. There was no expressive brand-book language, as it was in LEO BURNETT project - working with it, generally, is easy and the main aim is not “to garbage” the space; There were no vivid intentions from SAATCHI & SAATCHI art-directors, that each time grant the architects freedom to create somewhat new , extraordinary. The PUBLICIS GROUPE interior was to be created as neutral as possible: holding combines the agencies, that differ in the mood, brand identity and  ideologically. In the same time, the challenge was forced by the condition to give the space capability to be personalized. In dependence of the current situation, conferences or negotiations held, the capability to bring in the signs of corporate identity.

 © Alexey Knyazev

阿列克谢·卡尼佐夫

Vox建筑师团队发现了简洁的解决方案，并创造了艺术光颜色的概念。

The VOX Architects team found the laconic solution and created ART LIGHT COLOR concept.

颜色。主要的品牌颜色是从每个控股公司的品牌手册中识别出来的。品牌色彩被升华成线条，像线一样缠绕着区域，改变了表面的材质，在思想上将所有阳狮集团品牌统一在一个空间里。

The COLOR. The main brand colors were identified from the brand-book of each holding’s company. Brand colors were sublimated into the lines, which entangle the area, like threads, changing the material of the surfaces, uniting ideologically all PUBLICIS GROUPE brands in one space.

 © Alexey Knyazev

阿列克谢·卡尼佐夫

浅色。在工程中使用特殊的雷电表面，它们形成结构，将区域统一起来。照明表面由特殊系统管理，该系统调节光线的亮度并调整任何颜色。由于光流的变化，在传统模式下，具有白色中性光表面的空间可以发生剧烈的变化。此外，在不同的区域有可能使光的颜色多样化。此方法允许个性化空间并使其独一无二！

The LIGHT COLOR. Special lightning surfaces are used in the project, they form the structure, that unites the area. Lighting surfaces are managed by the special system that regulates the brightness of the light and tunes up any color. The space that has the white neutral light surface in customary mode is able to be changed dramatically due to the variation of light flow. Moreover, there is a possibility to diversify color of light in different areas. This method allows personalizing the space and making it unique!

 Floor Plan

艺术。作者的灵感来自光艺术家詹姆斯·特雷尔的创作，他以色光实验而闻名，他将观众带入纯粹经验主义体验的现实中。这一次，观众和参与者都是酒会的员工和客人。

The ART. The authors were inspired by the creations of light artist James Turrell, famous for his experiments with color light, dipping the audience into realities of pure empiric experience. This time, the spectators and, moreover, participants, are the employees and guests of the holding.

 © Alexey Knyazev

阿列克谢·卡尼佐夫

与入口处的前台和咖啡厅的酒吧形成鲜明对比的是，主要艺术触感的和谐图形节奏得到了补充。这些来自科里安的普通的平行生物被引导到一起，明确的移动。车顶的座位和大量的飞机都是在功能上做的。这些物体是以雕塑的形式创作的，成为独立于办公室景观的岛屿。

Harmonious graphical rhythm of the main artistic touches is replenished in contrast by the reception desk at the entrance and the bar in Cafe. These ordinary parallelepipeds from corian are led one-o-one together, expressly shifted. The seats and plenty planes of the tops are made functionally. The objects are created as sculptures, which became an independent isle of the office landscape.

Architects VOX Architects

Location Leningradskiy prospekt, Moskva, Russia

Category Offices Interiors

Architect in Charge Boris Voskoboynikov, Maria Akhremenkova

Area 6500.0 sqm

Project Year 2014

Photographs Alexey Knyazev