Napoleon Perdis Chapel Studiobird

2015-05-22 19:00

 © Christine Francis

(克里斯蒂娜·弗朗西斯)

架构师提供的文本描述。拿破仑教堂是一个新的旗舰化妆品图标拿破仑珀迪斯位于教堂街，南雅拉在墨尔本。商业街零售面积的减少和网上购物的扩张为零售项目创造了一个不确定的时期。因此，客户想要一种新的零售环境，以支持他们的品牌形象改造。客户挑衅性地要求提供一系列的空间来唤起和挑战客户。

Text description provided by the architects. Napoleon Perdis Chapel is a new flagship for cosmetics icon Napoleon Perdis located on Chapel Street, South Yarra in Melbourne. Declining high street retail precincts and expansion of online shopping create an uncertain time for retail projects. The client therefore desired a new approach to retail environments supporting their brand identity makeover. Provocatively, the client asked for a pansexual series of spaces to arouse and challenge customers.

 © Christine Francis

(克里斯蒂娜·弗朗西斯)

该项目体现为一系列层次分明的阈值和经验：

The project manifests as a series of layered thresholds and kaleidascoping experiences:

-郁郁葱葱的入场：一个双高的空间，让人联想起意大利流行音乐拉齐奥利斯莫(Razionalismo)，并以一个看似危险的悬空焊接蛋为代表，它穿着肮脏的金发假发，指的是巴巴里拉和弗兰肯斯坦。

- Lush Entry Parlor: a double-height space recalling Italian Pop Razionalismo and featuring a seeming perilously-suspended welded egg dressed in dirty blonde hair wigs as reference to both Barbarella and Frankenstein.

-电影化妆品：过去时代的好莱坞银幕，重新诠释自定义的化妆站，醒目的探照灯和波纹的银色墙壁唤起了澳大利亚后院小屋。

- Cinematic Cosmetics: Bygone-era Hollywood silver screen reinterpreted with custom makeup stations, striking searchlights and corrugated silver walls evoking the Aussie backyard shed.

 © Christine Francis

(克里斯蒂娜·弗朗西斯)

-布鲁塔式公共汽车掩蔽所：可居住的展览单位，回忆起苏联时代现代主义的具体愚蠢之处。

- Brutalist Bus Shelters: Inhabitable display units recalling Soviet-era modernist concrete follies.

-宇宙Greco古物：卫城，重新诠释。柱廊和顶点遇到太空奥德赛，抽象成一系列的展示单位和生活方式的经验。

- Cosmic Greco Antiquity: The Acropolis, reinterpreted. Colonnade and apex meets Space Odyssey, abstracted into a series of display units and lifestyle experiences.

-莫哈韦学院：楼上的化妆品学院是沙漠景观、沙漠现代主义和仙人掌的混合舞台。

- Mojave Academy: Upstairs cosmetics academy as staged mix of desert landscape, case-study desert modernism and peyote cacti.

 © Christine Francis

(克里斯蒂娜·弗朗西斯)

该项目认识到，零售化妆品和生活方式消费矛盾地探索了复杂的身份观念，我们假设的“面具”和转变的时刻。因此，这个项目产生于客户和从业者都十分珍视的个人参考资料中，带有好莱坞银幕魅力的组织框架-这是名人文化和临时角色的终极隐喻。

The project recognises that retail cosmetics and lifestyle consumption paradoxically explores complex ideas of identity, the ‘masks’ that we assume and moments of transformation. The project thus emerges out of personal references dear to both the client and practitioner, with an organisational framework of Hollywood silver screen glamour – the ultimate metaphor of celebrity culture and temporary character.

内部推进了一个实践，致力于愿望的实现，物质的探索和在日常生活中展现异国情调的毫不羞耻的展示。

The interior advances a practice that is dedicated to wish fulfillment, material exploration and an unashamed reveal of exotic theatricality present in day-to-day life.

 © Christine Francis

(克里斯蒂娜·弗朗西斯)

五金店的时尚外挂和车间技工也提醒我们，美的创造既是疯狂的科学家实验室，也是舞台道具、服装和灯光的效果。

Hardware store chic with exposed fixings and workshop mechanics also remind us that the creation of beauty is as much mad scientist laboratory as it is stage prop, costume and lighting effect.

拿破仑·珀迪斯相信零售体验是一种乌托邦式的理想-“一座凡尔赛式的宫廷，让所有宫廷的人都能享受”。这个项目无耻地为客户提供了一个市郊DIY商店的市政厅。身临其境的戏剧和感觉特权，一种表演的感觉和我的愿望，实现和青少年改造的需求。

Napoleon Perdis believes in the retail experience as an utopian ideal – ‘a Versailles-like palace of pleasure for all in the court to enjoy’. This project shamelessly supplies the client with a high street Hall of Mirrors by way of suburban DIY stores. Immersive theatre and sensation privilege a sense of performance and the me-me-me that wish fulfillment and teenage makeovers demand.

作为事件和病毒轰动的商店把这个项目扩展到了访问者和更广泛的社交网络的手中。在多个平台上给巴巴里拉鸡蛋贴上标签意味着低成本的装修产品可以周游世界，将室内体验推倒在租赁安排和预算紧张的范围之外。

The shop as event and viral sensation extends the project into the hands of visitors and wider social networks. Hashtagging the Barbarella egg across multiple platforms means that a low-cost fitout can travel the world, pushing the interior experience beyond the confines of leasing arrangements and a tight budget.

考虑这个项目的物质实验、可持续的内容或非传统的交付策略是很有趣的，但这个内部真正的创新是考虑到了客户、实践者和空间之间的情感联系-也就是说，一种挑衅性、欢声笑语和随心所欲的关系如何能够盘问和激励零售内部实践，并为所有参与者创造空间上的欢乐。

It is intriguing to consider the material experimentation, sustainable content or nontraditional delivery strategies of this project, but this interior truly innovates with a consideration of the emotional connection between client, practitioner and space – that is, how a provocative, hilarious and freewheeling relationship can interrogate and invigorate retail interior practice and create spatial JOY for all involved.

 © Christine Francis

(克里斯蒂娜·弗朗西斯)

升级自行车，改装和大盒子硬件DIY战略是特权，并在任何时候庆祝与同等豪华和关注的感觉，因为典型的魅力零售细节。因此，银幕参考迷人的光泽和郁郁葱葱的屏幕已经通过DIY实验建造了屋顶板，金属链，和现成的窗帘轨道。

Upcycling, refashioning and big box hardware DIY strategies are privileged and at all times celebrated with equal luxury and attention to sensation as typically specified glamour retail details. As such, silver screen references to glamorous shimmer and lush screening have been slyly constructed through DIY experimentation using roof sheet, metal chains, and off-the-shelf curtain tracks.

预制化妆站已经被重复使用和定制，而不是重新建造，低成本的商店配件拉皮条无法辨认，创造了对古代和古典肖像的宇宙敬意。现有的照明也一直在整个空间保持，只有轻微的低能耗增加的戏剧效果。

Prefabricated makeup stations have been re-used and customised rather built anew, and low-cost shop fittings pimped beyond recognition to create a cosmic homage to antiquity and classical iconography. Existing lighting has also been maintained throughout the space, with only minor low-energy additions for theatrical effect.

 © Christine Francis

(克里斯蒂娜·弗朗西斯)

拿破仑·佩尔迪斯教堂还回应了衰落的商业街文化的社会经济学，往往以新兴的网上零售为代价。这种设计需要批评家和城市煽动者米米·泽格(Mimi Zeiger)在市场低迷的情况下把推销员的技能称为“推销员的技能”-在这种情况下，通过在公共舞台上做出分享零售体验的诱人承诺，诱使个人远离孤立的技术，而不是身临其境的零售剧院。

Napoleon Perdis Chapel also responds to the socio-economics of declining high street culture, often at the expense of burgeoning online retail. The creation instead of immersive retail theatre that charms, delights and lovingly provokes the consumer requires what critic and urban instigator Mimi Zeiger calls ‘the skill of the hustler’ in the face of a downturn market – in this instance, seducing individuals away from their isolating technology with the beguiling promise of shared retail experience set upon a public stage.