© Ricardo Bassetti

里卡多·巴塞蒂

架构师提供的文本描述。Triptyque建筑被Philippe Starck选中，在他的艺术指导下开发TOG的圣保罗全球旗舰店(Rua Iguamei，236)的建筑项目，这是TOG的第一个直接的Monobrand零售项目，其目标是激发销售设计的概念。

Text description provided by the architects. Triptyque Architecture was chosen by Philippe Starck to develop, under his art direction, the architectural project of TOG's São Paulo Global Flagship Store (Rua Iguatemi, 236), the first direct monobrand retail project from TOG, with the ambition of stirring up the concept of selling design.

 Floor Plan

TOG是一个前所未有的、民主的设计品牌，其目标是-通过高质量的设计家具，可以很容易地定制-创建一个设计人员、客户、工匠、艺术家和制造商共享相同价值和目标的良性协作体系。

TOG is an unprecedented, democratic design brand which goal is – through high quality designed furniture that can be easily customized - to create a virtuous collaborative system where designers, clients, artisans, artist and manufacturers share the same values and goals.

 © Ricardo Bassetti

里卡多·巴塞蒂

旗舰被设计成一个混合使用的社交场所，在这里你可以购买，吃，喝，跳舞，阅读，创造，花时间；一个二十一个世纪版本的安迪沃霍尔工厂。作为TOG家具，空间是完全可定制的。作为一个多用途的生活空间，旗舰店也将作为一个主要的欢乐和社交枢纽。

The Flagship was designed as a mixed use place of sociability where you can buy, eat, drink, dance, read, create, spend time; a XXIst century version of the Andy Warhol Factory. As TOG furniture, the space is fully customizable. Conceived as a multi-purpose, living space, the Flagship Store will also function as a major conviviality and sociable hub.

为了预测这些和其他潜在的用途，三联游戏代理公司从80年代起在白色的地方用白色绘画来中和这个古老的游戏俱乐部。现有的墙面粗糙度与全新的地面形成了鲜明的对比。这些灯悬挂在天花板上可见的混凝土梁上。

To anticipate these and others potential uses, the Triptyque agency neutralized this old games club from the 80s in painting in white all the place. There is a contrast between the existing walls roughness and the totally new ground. The lights are suspended from the concrete beams visible on the ceiling.

 © Ricardo Bassetti

里卡多·巴塞蒂

该项目的构想是让有机空间随着时间的推移而改变：环境之间没有墙，整个地区都有一个电力系统，玻璃等材料的应用促进了空间的多种用途。

The project was conceived to allow the organic spaces to change over time: no walls between ambiances, an electric system that pervades the entire area and the application of materials like glass foster the multiple use desired for the space.

2.100平方米分布在地下室、地面、一楼和二楼，TOG旗舰店将容纳仓库、陈列室、办公室、花园以及一家新的餐厅-为TOG服务的Marakuthai餐厅-由Renata Vanzetto主厨领导。

With 2.100 square meters distributed in basement, ground, first and second floor TOG Flagship will host warehouse, showroom, offices, garden and also a new restaurant – Marakuthai for TOG - headed by Chef Renata Vanzetto.

 © Ricardo Bassetti

里卡多·巴塞蒂

Architects Triptyque, Philippe Starck

Location Rua Iguatemi, 236 - Itaim Bibi, São Paulo - SP, 01451-010, Brazil

Category Interiors Architecture

TRIPTYQUE, Associates Greg Bousquet, Carolina Bueno, Guillaume Sibaud e Olivier Raffaelli

TRIPTYQUE, General Coordinator Luiz Trindade

TRIPTYQUE, Project Manager Alfredo Luvison

TRIPTYQUE, Contributors Guilherme Ramalho, Ulysse Baudet, Joana Telles, Bruno Cruz

Project Year 2015

Photographs Ricardo Bassetti