© Montse Zamorano

.Montse Zamorano

架构师提供的文本描述。Cepsa是西班牙80年来第四大工业集团。近年来，它已成为全球能源市场的主要参与者。然而，正是他们的加油站是连接品牌与社会的关键触点。

Text description provided by the architects. Cepsa is Spain’s fourth largest industrial group operating for over 80 years. In recent year it has become a major player in the global energy market. Yet it is their petrol stations that are the crucial touch-point that connects the brand with society.

 Floor Plan

在品牌战略过程中，Saffron将Cepsa高度技术化和服务性的方面确定为其品牌的精髓，因此我们将其封装在“适应性工程”的品牌理念中。

During the brand strategy process Saffron identified the highly technical and service orientated aspects of Cepsa as being the essence of its brand, so we encapsulated them in the brand idea “Adaptable Engineering”.

 © Montse Zamorano

.Montse Zamorano

当时的难题是如何传达这一点，创造一个新的、相关的服务站概念似乎是必不可少的：

The conundrum then was how to communicate this, creating a new and relevant service station concept seemed essential to:

-改善经验，使之真正面向服务

- Improve the experience to be really service oriented

-利用最新技术降低维修费用

- Reduce the cost of maintenance through using the latest technology

-创造视觉冲击力，以新的、有意义的方式代表Cepsa

- Create visual impact, represent Cepsa in a new and meaningful way

 © Montse Zamorano

.Montse Zamorano

藏红花，与合作伙伴橘子和马尔卡

Saffron, together with partners Tangerine and Malka & Portús went through rethinking every brand touch point that customers interact with within the station: canopy, shop, pumps, lighting and signage.

前厅天篷是使用高科技ETFE材料改造，这是自我清洁，重量轻，可循环利用。它的结构是以模块化的方式组装，以适应不同的车站格式。ETFE 100%的透明度降低了人工照明的使用，从而降低了车站的成本。创新的塑料垫子也将前厅改造成一个轻盈通风的地方。

The forecourt canopy was transformed using a high tech ETFE material that is self-cleaning, lightweight and recyclable. Its structure is assembled in a modular fashion to be adapted to varied station formats. ETFE’s 100% transparency delivers a reduction in the use of artificial lighting thereby reducing station costs. The innovative plastic cushions also transform the forecourt into a light and airy place.

在夜晚，充满了红光，ETFE垫子把天篷变成了这一概念的明珠。C商店大楼明亮的红色包层也加强了车站的灯塔效应，轻轻地吸引旅客进来。与橘子，我们仔细考虑了加油的经验，因此建议将显示器与泵分离，以允许一个更直观和自然的操作。

At night, flooded with a red glow, ETFE cushions turn the canopy into the jewel of the concept. The bright red cladding of the C-store building also reinforces the beacon effect of the station, gently drawing travellers in. With tangerine we carefully considered the refuelling experience and thus proposed separating the display from the pump to allow a more intuitive and natural operation.

照明伞被放置在加油岛的上方，在需要的地方提供光，从而为泵上的人提供更本地化的体验，减少浪费的能源。该标志系统，灵感来自Cepsa的标志形状和角度，补充了这个最先进的服务站强大的视觉语言。这反映了一个强大的合作，从品牌，架构，产品和服务设计。

Lighting parasols are placed above the refuelling islands to provide light at exactly the point where it is needed, thus giving a more localised experience for the person at the pump and reducing wasted energy. The signage system, inspired by Cepsa’s logo shapes and angles, complements the powerful visual language of this state-of-the-art service station. This reflects a powerful collaboration from brand, architecture, product and service design.

 © Montse Zamorano

.Montse Zamorano