Anchoret Beijing SPEYS

2015-12-30 20:00
安克雷特是一家精品店,在一个屋檐下收集最先进的服装、珠宝和配饰品牌。北京的新店再次证明,安克雷特不仅仅是一个步行和购物的地方。拜访主持人时,每一位顾客都可以体验到非常精神和谐的空间,保持在一个温和、柔和环境的氛围中。内部产品和展示产品之间的整体方法和一致性一直是锚定创作者的关键。
ANCHORET is a boutique which collects under one roof brands of the most sophisticated garments, jewelry and accessories. New store in Beijing proves again that ANCHORET is not only a place to walk in and buy. Visiting Anchoret, each customer can experience very spiritual and harmonious space kept in a mild, soft and ambient mood. Holistic approach and consistency in between interior and displayed products were always the key for anchoret creators.
对于SPEYS架构师来说,每一次与锚的合作也是一个寻找正确的空间关系、合适的材料托盘、独特的细节和生产解决方案的深层次过程。最重要的是,这是一系列的设计运动,以实现一个独特的身份,个性和整个品牌的认可。在北京,与混凝土、再生木材、钢材和黄铜一起工作成为当今一个巨大的挑战,尤其是由于项目规模小,并找到愿意实现我们想法的合适的工匠。
For SPEYS architects, each cooperation with Anchoret is also a deep process of searching for right spatial relations, proper material pallets, unique details and production solutions. Above all, however, it`s a series of design movements to implement a unique identity, personality and recognition for entire brand. In Beijing, working with concrete, recycled wood, steel and brass become nowadays a huge challenge especially due to the small scale of the project and finding appropriate craftsmen who are willing to realize our ideas.
整个精品店分为4个展厅,每个展厅的功能略有不同。
Entire boutique is divided into 4 showrooms where each of them has slightly different function.
 © Ludwik Kaizerbrecht PH+
Ludwik Kaizerbrecht PH
陈列室1是进入区。最初它位于人行道上方70厘米处,室内光线很暗。我们最初的行动之一是彻底修改门面和入口,以吸引过路人的注意,并给出一个很好的内景。我们做了三个基本步骤:我们降低了整个展厅的楼板1;我们切断屋顶照明,用钢筋混凝土框架包裹入口。
Showroom 1 is the entry zone. Originally it was located 70 cm above the sidewalk with low and poorly lighted interior. One of our initial actions was to completely modify the facade and the entrance to attract the attention of passers and gave a very good view of the inside. We made three basic steps: We lowered the entire floor slab of showroom 1; we cut out the roof lighting and wrapped the entrance by the reinforced concrete frame. 
陈列室2主要介绍了女性收藏品,并由大型定制木制收银机组织.在这里,客户可以触摸墙壁的灰色纹理,注意原来剥落的天花板,暴露照明装置,黄铜细节和照明珠宝箱。
Showroom 2 introduced mainly women collections, and it`s organised by large custom-made wooden register. In here customers can touch grey textures of the walls, notice original peeled off ceiling, exposed lighting installations, brass details and illuminated jewllery cases.
 © Ludwik Kaizerbrecht PH+
Ludwik Kaizerbrecht PH
陈列室3是一个心情柔和的地方,顾客可以在那里坐一会儿,用更衣室,踩在柔软的地毯上,在大镜子里一瞥。
Showroom 3 is the place with soft mood where customers can sit for a while, use changing room, step on the soft carpet and have a glimpse in a big mirror. 
陈列室4主要供男士收藏。回收的木材元素,裸露的水装置,以及原来天花板的零碎外观给人一种男人的节俭的感觉。
Showroom 4 is dedicated mainly to men collections. Reclaimed wood elements, exposed water installations as well as patchwork look of original ceiling gives a feeling of men's austerity.
 © Ludwik Kaizerbrecht PH+
Ludwik Kaizerbrecht PH
整个精品店都吸引了人们的注意,原来的天花板上,每个天花板都只浸透了水。长时间浸泡导致更大区域的油漆脱落,暴露在钢筋混凝土天花板上。
Throughout boutique attract attention the original ceilings where each of them has undergone only soaked with water. Prolonged soaking resulted in falling off the paint on bigger zones exposed reinforced concrete ceiling slabs. 
 Floor Plan

                            
为了避免对建筑物结构的干预,并保持这一美丽的形象,所有的照明装置都在外部分配使用螺旋织物电线和黄铜抓取细节。
To avoid intervention in the structure of the building, and to keep that beautiful image, all the lighting fixtures were distributed externally using spiral fabric wires and brass gripping detail.
 © Ludwik Kaizerbrecht PH+
Ludwik Kaizerbrecht PH
最复杂的细节是手工制作的墙壁显示系统.该解决方案的主要目的是为所有产品提供展示灵活性,如挂衣服、鞋子、围巾、钱包和帽子。
The most complex detail is s hand-made wall display system. The main aim of that solution was to give a display flexibility of all products like hanging clothes, shoes, scarfs, purses and hats.
 © Ludwik Kaizerbrecht PH+
Ludwik Kaizerbrecht PH
不同类型的黄铜挂钩可以拧在木制壁挂式底座上。在增加模块化木架或木条后,锚主可以频繁地改变每个展示墙的字符组成。
Different types of brass hooks can be screwed in wooden wall mounted bases. After adding modular wooden shelf or wooden bars Anchoret owners can frequently change the character composition of each display wall.
 
 
 
 
 
 
 
 
 
 
 

                    

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