© Moritz Bernoully

莫里茨·伯努利

架构师提供的文本描述。自1935年以来，El Moro一直是墨西哥城最受欢迎的日常生活图像之一，它以其不可重复的真实性和丰富的味道吸引着不同的观众，提供了该国首都最好的热巧克力和热巧克力。

Text description provided by the architects. El MORO® has been one of the most popular images of daily life in Mexico City since 1935, enthralling different audiences due to its unrepeatable authenticity and rich flavor which offers the best hot chocolate and churros in the country's capital.

 © Moritz Bernoully

莫里茨·伯努利

了解他们的家庭价值观和历史，以便将他们纳入新的战略愿景，是本项目的指导原则。传统的墙砖成为灵感的主要来源，彩色玻璃窗和产品使El Moro在几代人中脱颖而出，并使其客户感到高兴。

Understanding their family values and history in order to merge and input them into a new strategic vision, was the guiding principle in this project. Classic wall tiles became the main source of inspiration, along with stained glass windows and products that have set El MORO® apart and delighted its customers for generations. 

 Floor Plan

新的图形系统考虑了这些元素之间的形象化关系，并提出了一种形式上的简化，将它们简化为简约的表达，以保留其本质，但具有更新鲜和动态的形式。

The new graphic system takes into account the figurative relation between such elements and proposes a simplification in form, taking them to their minimalist expression to retain its essence but with a fresher and dynamic form.

 © Moritz Bernoully

莫里茨·伯努利

这种对图形主义的新看法转化为无穷无尽的组合可能性，这些可能性显着地适用于品牌的身份、沟通、建筑和内部设计。

This new take on graphism translates into endless compositional possibilities that apply significantly to the brand’s identity, communication, architecture and interiorism.

 © Moritz Bernoully

莫里茨·伯努利

色彩调色板，诞生于无可置疑的马赛克赋予品牌其个性，形成对比的白色色调灵感来自糖。

The chromatic palette, born from the unmistakeable mosaics that gave the brand its personality, are contrasted with a white hue inspired by sugar.

语言和家具结合在一起，形成了一种独特的表达方式，让人想起墨西哥的黄金时代。当时，装饰艺术主导了这个城市的海报广告、电影、字体和建筑，通过不同的艺术手段提供了充足的图形元素、符号甚至交流。

Language and furniture align forming a unique expression, reminiscent of the Golden Age in Mexico when an Art Deco style dominated the city’s poster ads, movies, fonts and architecture providing sufficient graphic elements, symbols and even communication through different artistic means.

 © Moritz Bernoully

莫里茨·伯努利

因此，创建一个新的集成概念，在新的品牌体验中从情感上将人们与集体潜意识联系在一起，从而投射出El Moro的真正DNA。

Thus, creating a new integrated concept that emotionally connects people today with the collective subconscious in a new brand experience, which projects the true DNA of El MORO®.

 © Moritz Bernoully

莫里茨·伯努利

Architects Cadena + Asociados Concept Design

Location Río Lerma, Ciudad de México, D.F., Mexico

Category Interiors Architecture

Area 76.0 m2

Project Year 2015

Photographs Moritz Bernoully

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