Porsche North America Experience Center and Headquarters HOK

2016-05-23 15:00
 © Eric Laignel
c.Eric Laignel
架构师提供的文本描述。保时捷新的北美体验中心和总部的设计将办公室、培训和驾驶功能结合在一起,成为一个完美的、高性能的设施,封装了公司品牌的精髓。该设施汇集了来自公司五个部门的400名保时捷员工,为合作伙伴、客户和汽车爱好者提供了一个新的目的地。
Text description provided by the architects. The design of Porsche’s new North American Experience Center and Headquarters combines office, training and driving functions into one sleek, high-performance facility that encapsulates the essence of the company’s brand. Bringing together 400 Porsche employees from five divisions of the company, the facility serves as a new destination for partners, customers and car enthusiasts. 
 © Alan Karchmer
阿兰·卡奇默(Alan Karchmer)
预计每年将有30,000名客人参观保时捷体验中心。通过将1.6英里长的驾驶轨道整合到办公大楼的较低层,并在微妙的与运动相关的暗示中编织,该设计使游客沉浸在保时捷的体验中,同时展示了其跑车的独特功能。这条赛道穿过设施的庭院,包括六个驱动模块,旨在展示不同保时捷车型的性能。经典和现代保时捷在一个古典汽车画廊展出。
An estimated 30,000 guests are expected to visit the Porsche Experience Center each year. By integrating a 1.6-mile driver track into the lower levels of the office building and weaving in subtle motor-sport-related cues, the design immerses visitors in the Porsche experience while demonstrating the unique capabilities of its sports cars. The track, which runs through the facility’s courtyard, includes six driving modules designed to demonstrate the capabilities of different Porsche models. Classic and modern Porsches are on display in a classic car gallery. 
 
游客可以看到历史悠久的保时捷正在进行翻新,与老式的德国部件在修复中心。在设计工作室中,客户可以通过完全可定制的选项来创建他们梦想的汽车。356餐厅,以保时捷第一部的名字命名,为食客提供一个前排座位到测试轨道。该中心还包括一个驾驶模拟器实验室。现代的,自然照亮的办公空间鼓励了保时捷员工之间的协作和创造力。一万三千平方英尺。商务中心的特色是最先进的会议室和活动空间。
Visitors can see historic Porsches undergoing renovations with vintage German parts at the restoration center. In the design studio, customers can virtually create their dream cars with fully customizable options. Restaurant 356, named after the first production Porsche, offers diners a front row seat to the test track. The center also includes a driving simulator lab. The contemporary, naturally illuminated office space encourages collaboration and creativity among Porsche staff. A 13,000-sq.-ft. business center features state-of-the-art conference rooms and event spaces.
 © Eric Laignel
c.Eric Laignel
LEED黄金认证建筑的东西曝光消除眩光,而南北幕墙最大限度地利用自然光和太阳热增益。以前是一个汽车生产设施的所在地,作为开发过程的一部分,对以前的棕地进行了修复。绿色屋顶连接建筑物与景观,同时提供绝缘和减少雨水径流和停车场包括保时捷的电动汽车充电站。该建筑的设计比CBECS/AIA 2030基线高出60%。
The LEED Gold-certified building’s east-west exposures eliminate glare while the north-south curtain walls maximize natural light and minimize solar heat gain. Previously home to an automobile production facility, the former brownfield site was remediated as part of the development process. A green roof links the building to the landscape while providing insulation and reducing stormwater runoff and the parking area includes charging stations for Porsche’s electric vehicles. The building is designed to perform 60% better than CBECS/AIA 2030 baseline.
 © Eric Laignel
c.Eric Laignel
 
 © Eric Laignel
c.Eric Laignel
保时捷和设计团队与Marta(大都会亚特兰大快速交通管理局)合作,以增加到现场的过境通道。在校园的入口处有一个新的汽车站。
Porsche and the design team worked with MARTA (Metropolitan Atlanta Rapid Transit Authority) to increase transit access to site. A new bus stop is located at the entrance to the campus.
 © Alan Karchmer
阿兰·卡奇默(Alan Karchmer)
位于哈茨菲尔德-杰克逊亚特兰大国际机场附近,该建筑和测试轨道是保时捷品牌在抵达和起飞航班上的一个显著标志。霍克目前正在与保时捷合作设计四星级索利斯酒店,该酒店将俯瞰保时捷体验中心,并继续推动亚特兰大航空城地区的发展。索利斯酒店二号保时捷大道将于2017年夏末开业,届时将有214间客房、活动空间、屋顶露台、健身中心、豪华餐厅和零售空间。
Located adjacent to Hartsfield-Jackson Atlanta International Airport, the building and test track are a prominent symbol of the Porsche brand to passengers on arriving and departing flights. HOK is currently working with Porsche to design the four-star Solis Hotel, which will overlook the Porsche Experience Center and continue to catalyze development in Atlanta’s aerotropolis region. Opening in late summer 2017, Solis Hotel Two Porsche Drive will feature 214 guest rooms, event space, a rooftop terrace, a fitness center, luxury dining and retail space.
 © Alan Karchmer
阿兰·卡奇默(Alan Karchmer)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Architects HOK
Location Atlanta, Georgia, United States
Category Institutional Buildings
Area 24155.0 sqm
Project Year 2016
Photographs Alan Karchmer, Eric Laignel
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