© Pedro Pegenaute

佩德罗·佩佩诺特

元宵节

The Lantern

灯笼的字面意义和神话意义在整个亚洲历史上都是非常重要的-它引导你穿过黑暗，指引你前进的道路，指明旅程的开始和结束。奈里

The literal and mythological meaning of the lantern is highly significant throughout Asian history—it leads you through the dark, showing you the way and indicating the beginning and end of a journey. Neri&Hu’s radical transformation of an existing five storey building in Seoul, South Korea, into a grand flagship store for leading Asian skincare brand Sulwhasoo is inspired by these notions of the lantern.

 © Pedro Pegenaute

佩德罗·佩佩诺特

这座建筑由韩国建筑师IROJE设计，于2003年建成。庆祝品牌的根基，内里

The building was designed by Korean architect IROJE and built in 2003. Celebrating the roots of the brand, Neri&Hu wanted to develop a concept with strong connections to Asian culture and traditions, ultimately allowing customers to discover the wealth of Asian wisdom that underpins the Sulwhasoz ethos.

 © Pedro Pegenaute

佩德罗·佩佩诺特

这个概念来源于项目刚开始时定义的三个关键点-身份、旅程和记忆。奈里

The concept originates from three key points that were defined at the very start of the project - Identity, Journey and Memory. Neri&Hu aspired to create a space that appeals to all the senses, that captures the customer immediately as they approach the building, creates an experience that continues to unfold during the journey through the store, and leaves a strong impression with visitors long after they have left.

 © Pedro Pegenaute

佩德罗·佩佩诺特

这就是导致灯笼概念的原因，一个连续的黄铜结构是将整个商店联系在一起的元素，在他们探索空间的全部范围时引导顾客。

This is what led to the lantern concept, where a continuous brass structure is the element ties the whole store together, guiding customers while they explore the full extent of the space.

 © Pedro Pegenaute

佩德罗·佩佩诺特

在建筑中创造一系列的空隙和开口，游客充分体验结构，因为它通过空间和包封不同的程序。镜子的体积被插入到一个木制的景观，以反映和放大似乎无穷无尽的结构。

In creating a series of voids and openings in the building, visitors fully experience the structure as it moves through the space and envelops the different programs. Mirror volumes are inserted into a wooden landscape to reflect and amplify the seemingly endless structure.

这个精致的结构是建立在一个坚实的地面上的，它由宽阔的木地板组成，有时还会上升到木制的台面上，上面嵌有实心的石块，上面陈列着Sulwhasoo的产品作为珍贵的物品。虽然它主要是一个引导机制，灯笼结构也是一个光源-悬挂在其中的是定制的灯具，使结构成为主要属性，以框架和突出展示的产品。

The delicate structure rests upon a solid ground of wide timber floor boards that occasionally rises up to form wooden counters with inserted solid stone blocks, on top of which Sulwhasoo’s products are displayed as precious objects. While it is primarily a guiding mechanism, the lantern structure is also a source of light—hanging within it are custom light fixtures that turn the structure into the main attribute to frame and highlight the products on display.

 © Pedro Pegenaute

佩德罗·佩佩诺特

通过五层楼，客户体验变化的气氛。地下室的水疗中心有深色的砖墙、土灰色的石材处理间和温暖的木质地板，为游客提供了一种亲密和避风港的感觉。向上移动，材料调色板变得更轻和更开放，邀请游客与空间互动，最终达到一个屋顶露台，其自由流动的黄铜结构天篷框架周围的城市。

Navigating through the five storeys, customers experience changes in atmosphere. The basement spa with its dark brick walls, earthy grey stone treatment rooms and warm crafted wood floors has a sense of intimacy and shelter for visitors. Moving up the building, the material palette becomes lighter and more open, inviting visitors to interact with the space, culminating finally in a roof terrace with its free-flowing brass structure canopy that frames vast views of the surrounding city.

这段旅程是两个同行之间的不断矛盾：封闭到开放，黑暗到光明，微妙到大规模。从空间制作到照明再到展示再到路标，整体的灯笼概念让游客感觉到了无尽的阴谋，并促使他们以激情和喜悦探索空间和产品。

The journey is a constant contradiction between two counterparts: enclosed to open, dark to light, delicate to massive.The holistic approach to the lantern concept—from space-making to lighting to display to signage—gives visitors a sense of endless intrigue and urges them to explore the spaces and products with passion and delight.

 © Pedro Pegenaute

佩德罗·佩佩诺特

Architects Neri&Hu Design and Research Office

Location 650, Sinsadong, Gangnam-gu, Seoul, South Korea

Category Store

Principals in Charge Lyndon Neri & Rossana Hu

Associate in Charge Anne-Charlotte Wiklander

Area 1949.0 sqm

Project Year 2016

Photographs Pedro Pegenaute

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