© Mariko Reed

c.马里科·里德

架构师提供的文本描述。视觉供应公司(名为VSCO)由一支年轻的摄影师和创意团队在加州奥克兰创建，很快成为摄影行业最大的品牌和发展最快的公司之一(FastCompany，2014)。人们可能会认为，找到一位了解VSCO精神的建筑师，在他们居住和工作的空间中，文化和目的是显而易见的，这可能是很有挑战性的。然而，所有者、架构师和构建者之间的连接是通过现有的关系进行的，这种协作产生了一些最近完成的最创新的工作区。真正的挑战是在创始人的家乡奥克兰找到一个可以容纳这位创意巨擘的空间，然而，国家历史遗迹登记处的两座建筑之一已经开放。

Text description provided by the architects. Visual Supply Co. (known as VSCO) founded in Oakland, California by a youthful team of photographers and creatives has quickly become one of the biggest brands and fastest growing companies in the photographic industry (FastCompany 2014). One would think that finding an architect who understood the VSCO ethos, where culture and purpose are evident in the spaces they dwell and work might be challenging. However, the connection between owner, architect and builder came through existing relationships and the collaboration has yielded some of the most innovative workspace recently completed. The real challenge was finding a space that could house this creative giant in the founder’s home city of Oakland, however one of two buildings on the National Registry of Historic Places became available.

 © Mariko Reed

c.马里科·里德

1922年，位于奥克兰市中心1500百老汇的Roos兄弟服装店是一座哥特式复兴建筑，由威廉·诺尔斯设计，其独特之处在于其上层的粉红陶器装饰。这座建筑最初被设计成百货公司，其中Roos Brothers占据了主拐角的底层空间和所有上层，还有两家较小的商店占用了百老汇北端独立的底层空间。

The 1922 Roos Brothers Clothing Store, located at 1500 Broadway in downtown Oakland, is a Gothic Revival building designed by William Knowles, unique for its glazed pink terra cotta ornament on the upper stories. The building was designed originally as a department store with Roos Brothers occupying the main corner ground floor space and all upper floors, and two smaller stores occupying separate ground floor spaces at the north end on Broadway.

 Floor Plan

一旦被发现，消除多年的混乱和不必要的典型办公室内饰，对于把它重新搬回一个原始空间至关重要，这个空间的结构和精神将成为VSCO的新总部。上世纪90年代，它带来了混凝土抗震墙，并为建筑师们提供了空间规划如何应对结构网格、日光模式和混凝土墙所创造的不透明性的线索。

Once found, removing years of clutter and unnecessary typical office interiors was critical to stripping it back to a raw space that had the structure and spirit to be the new headquarters for VSCO.  The 1990’s brought about concrete seismic walls and created cues for the architects in how the space planning might respond to the structural grid, the daylight patterns and the opacity created by the concrete walls.

 © Mariko Reed

c.马里科·里德

经过精心提炼，只增加了基本要素，以支持VSCO作为租户的直接需求、流程和功能，最终将接管目前在建阶段的整个第二层和第三层。建筑师们想出了几个推动设计的思路：

Carefully distilled, only essential elements were added back to support the direct needs, flow and function of VSCO as a tenant who will eventually take over the complete second and third floors in subsequent phases of construction currently in progress. The architects came up with several driving ideas that propelled the design:

制作一个强大的进入体验，立即将一个人与VSCO的精神联系起来。优化沿玻璃空间，以创造生活的建筑在街道上，并最大限度地利用空间，具有动态的日光质量。设计建筑内部的主要工作空间，与外部隔绝，并提供其他免费使用。用较小的空间向内移动，将周围的挂起空间放置在周围。在背部附近找到一个公共空间，有可供自发会议使用的空间，可进入厨房和食物。沿着东墙集中服务空间，并以有序的策略将所有系统分配出去。

Craft a strong entry experience that connects one immediately with the VSCO ethos. Optimize the spaces along the glass to create the life of the building on the street and maximize the use of space that has dynamic daylight qualities. Design the major workspace at the interior of the building insulated from the exterior with other complimentary uses. Position the hang-out spaces around the perimeter with quitter spaces toward the interior. Locate a communal space near the back with space available for spontaneous meetings with access to kitchen and food. Concentrate the service spaces along the eastern wall and distribute all systems out in an orderly strategy.

 © Mariko Reed

c.马里科·里德

 © Mariko Reed

c.马里科·里德

这个空间的真实建筑说明了VSCO作为一种文化，一个公司和一个创造性的人的社区，为创造性的人制造工具的人是谁的本质。该公司的口号之一是，“让我们一起建造一些美丽的东西”，空间的形象说明了他们的愿望的成功。从重新使用的道格拉斯杉木木板地板，热轧的钢制肥皂和橱柜，精心安排的管道运行和管道工作，深思熟虑的凸起和精心挑选的家具-空间流动平稳和流畅，作为一个有效的工作空间，超过80人在这个阶段和地点。创始人经常在清晨到达之前，其他人，做他的本地来源燕麦片。倒咖啡，在窗边找到他最喜欢的椅子。看着城市醒来，工作空间恢复了生机，他说，“我喜欢寂静”。

The built reality of the space speaks of the essence of who VSCO is as a culture, a company and a community of creative people making tools for creative people. One of the slogans of the company is, “Let’s build something beautiful together”, the images of the space speak to the success of their aspirations. From the re-purposed douglas fir wood plank floors, the hot rolled steel soffits and cabinets, the carefully orchestrated conduit runs and ductwork, the thoughtful uplights and carefully selected furniture pieces – the space flows smoothly and fluidly as an efficient workspace for over 80 people in this phase and location.  The founder often arrives early in the morning before anyone else, makes his locally sourced oatmeal, pour –over coffee and finds his favorite chair by the window.  Watching the city wake up and the workspace come to life he states, “I love the silence”.

 © Mariko Reed

c.马里科·里德

Architects debartolo architects

Location United States, Broadway, Oakland, CA, USA

Category Offices Interiors

Area 2900.0 sqm

Project Year 2016

Photographs Mariko Reed