Davich Optical Chain JOHO Architecture

2016-08-10 20:00
 © Jaehyeon KIM
c.Jaehyeon Kim
架构师提供的文本描述。Davich光学连锁店是韩国具有代表性的眼镜连锁店之一,在全国拥有数百家商店,并以各种价格向消费者提供眼镜。这个项目的客户要求我们用更独特的建筑特征来象征他们自己的品牌,除了作为一家特殊的眼镜零售店。换句话说,他们希望在这条链上增加一种更豪华的感觉和更高级的形象(销售文化产品),而不仅仅是一个普通的眼镜商来销售产品。
Text description provided by the architects. Davich Optical Chain is one of Korea’s representative eyeglass chains, having hundreds of stores throughout the nation and supplying consumers with eyeglasses at all prices. The client for this project asked us to symbolize their own brand with more unique and architectural identity, in addition to being as a special retail store for eyeglasses. In other words, they wanted that a more luxurious feel and upgraded image (selling culture products) are to be added to this chain, not just an ordinary optician’s for selling products.
 © Thierry Sauvage
(蒂埃里·索瓦奇)
 Exploded Axonometric
爆炸轴测
一个早期的概念起源于一个圆圈,眼镜的形状。圆形的重复创造了不同的镜面模式,其中的眼镜是重叠的,它的目的是提醒特定的形象,通过这些重复组。由一组整体图案组成的图像象征着河流的流动。创立达维奇光学链的创办人家乡河流的形状与圆圈的格局结合在一起,创造了立面的主要动机。
An early concept started from a circle, shape of glasses. The repetition of circles creates diverse patterns of façade which glasses are overlapped, and it was intended to remind of a specific image through groups of such repetition. The image made from groups of overall patterns symbolizes the flow of a river. The shape of the river in the hometown of the founder who established Davich Optical Chain was combined with a pattern of the circle, creating a major motive of the façade.
 © Thierry Sauvage
(蒂埃里·索瓦奇)
它的前提是位于首尔江南有代表性的住宅区。这个地区的普通市民和学生都很忙,因为有很多住宅建筑和许多名校。尽管住宅价格较高,但商业设施如百货公司也在这一地区建造了各种零售商店。8-陆路在连接江南的关键区域方面发挥着重要作用,导致许多车辆从这里经过。业主希望对这座建筑进行翻新,这座建筑象征着达维奇光学链,使消费者有了各种各样的文化体验。
Its premise is located at the representative residential area in Gangnam, Seoul. This area is quite busy with ordinary citizens and students due to a lot of residential buildings and a lot of prestigious schools. Despite of high residential rates, commercial facilities such as department stores, various retail shops have been built around this area. 8-land roads play an important role in connecting key areas of Gangnam to each other, which lead many vehicles to pass by here. The building owner desired to renovate this building which symbolizes Davich Optical Chain and enables consumers to have various kinds of cultural experiences.
 Ground Floor Plan

                            
 2nd Floor Plan
二层平面图
 3rd Floor Plan
三楼图则
除了正面暴露外,其余三面都是重点翻新。为了突出建筑的象征意义,该建筑将提高其高度,几乎与其他邻近建筑的高度相同。1楼后侧按规定设计为停车场,屋顶设有各种功能的上层露台。
In addition to the front side exposed, the other three sides are focused to be renovated. The building is set to increase its height in order to highlight the symbolism of the architecture, being almost the same height as other neighboring buildings. The back side on the 1st floor is designed with parking lots pursuant to the laws, and rooftop with upper terrace of various functions.
 © Jaehyeon KIM
c.Jaehyeon Kim
地面以上四层和地下室的区域将被用作专业的眼镜商,以各种价格向消费者提供各种品牌的眼镜。一楼设有正门,展示中低档通用品牌。来此参观的消费者可在指定的流量处移动。在被验光师接受后,消费者遵循一定的程序,如选择眼镜框架,检查视力,在咖啡店旁等待重新检查。通过考虑流量来正确地展示各种类型的眼镜是这个项目的一个非常重要的因素。二楼有各种品牌商店,四楼有奢侈品牌产品(眼镜和太阳镜),还有助听器和高档品牌(眼镜)。隐形眼镜店和咖啡店位于地下室,使消费者可以等到眼镜制作完毕。为了烧烤派对和外部活动,屋顶上设计了一个带有射束投影仪的迷你花园。
Areas with four floors above ground and a basement will be used as a specialized optician, offering consumers various brands of eyeglasses at all prices. The 1st floor has a main entrance, displaying low and middle priced general brands. Consumers who visit here move at the flow designated. After being accepted at the optician, consumers follow a certain process, such as selecting glasses frame, checking vision, standing by at the coffee shop for reexamination. Properly displaying various types of eyeglasses by considering the flow was a very important factor for this project. There are various brand shops on the 2nd floor, luxury brand products (eyeglasses and sunglasses), and hearing aids and premium brands (eyeglasses) on the 4th floor. A contact lens shop and coffee shop are located in a basement, which enables consumers to wait until their glasses are made. For a barbecue party and external events, a mini garden with a beam projector is designed on the rooftop.
 © Thierry Sauvage
(蒂埃里·索瓦奇)
FA ade由三个面板组成。由于这座建筑的特点,窗户到外面是不必要的,因此,旁边的结构发挥了防水和照明的背景面板功能。3600块带有眼镜图案的面板在这样的主面上相互作用,形成了外观。
Façade consists of triple panels. Due to the characteristics of this building, windows to outside are not necessary, thus sides near the structures perform a function as a background panel for waterproof and lighting. 3,600 panels with glasses pattern interact over such primary side, forming the façade. 
 © Thierry Sauvage
(蒂埃里·索瓦奇)
具有眼镜图案的面板,确定外部图像由内面板和外部面板组成,这些面板是交替放置的。结合不同大小的开口面板,使覆盖层具有丰富的外观纹理和深度敏感性。各种光束的流动使表面看起来略有不同。为了提高美观效果,阳极氧化膜应涂在2mm铝上。
Panels with glasses pattern which determines the external image consist of inner and outer panels, which are placed alternately. Combining with panels in different sizes of openings leads coverings to have the rich texture of the façade and in-depth sensitivity. A flow of various light beams makes the surface look different slightly. To enhance the aesthetic effect, anodized coatings are to be applied over 2mm aluminum.
 © Jaehyeon KIM
c.Jaehyeon Kim
由于形状为玻璃的内外板是交叉的,支撑面板的托架的装配顺序和配置方法被认为是施工的重要组成部分。垂直结构支持3,600块面板和水平托架,这些面板和水平托架都是竖直的,LED灯是按照一定的程序和规则建造的。
As inner and outer panels whose shape are glasses are intercrossed, the assembly order and configuration method of brackets which support the panels were considered an important part of the construction. The vertical structure which supports 3,600 panels and horizontal brackets which are bugled vertically and LED lights are to be constructed according to certain procedures and rules.
 © Jaehyeon KIM
c.Jaehyeon Kim
外墙将按防水和照明面板、内部面板和外部面板的顺序建造。一个困难的部分,特别是在这个立面的配置是设置一个空间照明,安装和维护。壁灯照亮背板是一种重要的装置,它将光线投射到眼镜的背面,使眼镜的缝隙之间产生某种图案的图像。这将根据LED的调光功能,在后端面板上发出各种各样的光敏性。此外,根据RGB程序的颜色变化,设计了不同颜色的图像。在白天,它有助于保持真实的铝(原材料)的感觉,并在夜间创造各种形象的外部模式,根据特定的LED程序。
The façade is to be constructed in order of panels for waterproof and lighting, inner panels, and outer panels. One of difficult parts especially in configuration of this façade was to set a space for lighting installation and maintenance. The wall grazer light which shines the back panel is an important device that projects light onto the back side of glasses and lets a certain patterned image come out between gaps of glasses. This shines a wide variety of light sensitivity at the rear-end panel according to the LED dimming function. Furthermore, it is designed to change images in different colors according to color variations of RGB programmed. During the daytime, it helps stay true to the feeling of aluminum (raw material), and at night create various images of outer pattern in accordance with the certain LED program.
 © Jaehyeon KIM
c.Jaehyeon Kim
对于室内装修,我们打算用玻璃图案与外面的玻璃图案的运动形式一起形成FA1ADE。换句话说,成为眼镜运动的galvalues面板形成了显示眼镜的内部空间的主FA1e。这种激光切割法和黑色铁板产生了对主要空间的线性感觉。对于地板,环氧衬里应用于混凝土和砂浆上,用于彼此混合的材料。我们选择了具有独特流线型设计的家具,代表内部空间。整个内部空间的展示室配有咨询表和视觉测量机器等。
For interior finish, we intended to form the façade with the glasses pattern, same as the motive of glasses pattern on the outside. In other words, the Galvalume panels which become the motive of glasses form the main façade of the interior space which displays glasses. Such laser cut façade and black iron plate create a linear feeling for major space. Also for floors, epoxy lining is applied over concrete and mortar, intended for materials used to mingle with each other. We have selected the furniture with a unique streamlined design, representing the interior space. The show room across the interior space is furnished with consultation tables and vision measuring machines, etc.
 © Jaehyeon KIM
c.Jaehyeon Kim
这整个建筑的特点是它的商业用途和非窗户在外面,因此由封闭的正面没有窗户在外面的三面。三重板非常有效地为韩国不同的气候变化保持适当的温度。这些三层板,也称为多层板,在夏季以规律的方式吸收太阳的热量。此外,侧窗和后窗以及空调和供暖系统有助于在建筑物内定期提供和排风。我们不但考虑使用具有极佳热效率的LED灯,而不是在夜间使用大量的图片广告功率,而且还考虑使用LED灯的安装和维护费用,以求合理使用。
This entire building is characterized by its commercial use and non-windows on outside, thus consists of closed façade without windows on three sides of outside. Triple panels are very effective in maintaining an appropriate temperature for diverse climate changes in Korea. These triple panels, also known as multiple layer panels, absorb the heat of the sun in summer in a regular pattern. Moreover side and rear windows as well as the air-conditioning and heating system help supply and exhaust air regularly in the building. We have considered not only using LED lights with great excellent thermal efficiency against an enormous amount of power spent for image advertising at night, but also their installation and maintenance costs for reasonable consumption.
 © Jaehyeon KIM
c.Jaehyeon Kim
对于这一改造项目来说,在火灾发生时确保紧急出口的安全是非常重要的。除了一楼的主出口外,还在大楼后面的停车场准备了一个分出口。疏散标志和其他标志图形引导人们在发生火灾时及时撤离。由于灭火器和探测器安装在室内空间的主楼梯上,火灾的安全受到关注。这座建筑配备了CCTV,使人们能够有效地管理和处理安全问题。因此,安全和安保系统是作为一个集成电路来管理的;它们可以由主管控制。
For this renovation program, it is quite important to secure the emergency exits in case of fire. In addition to the main exit on the 1st floor, a sub exit is prepared at the parking lot in the back of the building. Signs and other sign graphics for evacuation guide people to exits promptly in case of fire. As fire extinguishers and detectors are installed in main stairs of interior space, safety is concerned for fire. This building is equipped with CCTVs, which enables people to effectively manage and cope with safety issues. As such safety and security systems are managed as an integrated circuit; they can be under control by the supervisor.
 © Thierry Sauvage
(蒂埃里·索瓦奇)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Architects JOHO Architecture
Location Daechi-dong, Gangnam-gu, Seoul, South Korea
Category Retail
Architect in Charge Jeonghoon LEE
Design Team Bong-Gwi Hong, Jun-hee Cho, Moonyoung Jeong
Area 182.25 sqm
Project Year 2015
Photographs Thierry Sauvage, Jaehyeon KIM
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