© Peter Clarke

(c)彼得·克拉克

架构师提供的文本描述。这个多奖项的设计简洁地将品牌的核心价值转化为空间体验，直观地展示了Birkenstock对工艺和质量、健康和可持续性的承诺。温暖和现代的设计，具有臀部感觉和可持续性的整体方法，为工人和客户创造了令人愉快的空间。

Text description provided by the architects. The multi-award-winning design succinctly translates the brand’s core values into a spatial experience, intuitively illustrating Birkenstock’s commitment to craftsmanship and quality, to health and sustainability. The warm and contemporary design, with a hip feel and an holistic approach to sustainability, results in enjoyable spaces for both workers and customers.

 © Peter Clarke

(c)彼得·克拉克

Scope
这座破旧的遗产建筑被重新带回了昔日的辉煌，并得到了现代装修的延伸和补充。新的总部包括批发办公室，车间，庭院，零售空间，网上商店，和一个仓库，新插入的夹层作为批发展厅。

The scope 
The run-down heritage building was brought back to its former glory, extended and complemented by a contemporary fitout. The new headquarters consist of wholesale offices, workshop, courtyard, retail space, online store, and a warehouse with newly inserted Mezzanine storey as wholesale showroom.

 © Peter Clarke

(c)彼得·克拉克

 © Peter Clarke

(c)彼得·克拉克

概念
布局允许员工自发接触，通过设计将不同部门整合成一个公司文化。一个新的中央核心连接，与工作人员的便利设施之间的汇合点。店面变成了一个单一的入口点，所以所有的员工都会体验到“前端”，那里的鞋子与顾客相遇。

The Concept 
The layout allows for spontaneous staff encounters, unifying different departments into one company culture through the design. A new central core connects, with staff amenities as meeting points between the levels. The shopfront becomes a single point of entrance, so all staff experience the 'front end', where shoe meets customer.

 © Peter Clarke

(c)彼得·克拉克

建筑遵循的价值观
伯肯股票是天然的，手工制作的，健康的鞋。这反映在设计中；从概念到细节，总部提倡健康的生活方式/工作场所。自然材料和自然本身构成设计不可分割的一部分。

Architecture follows values 
Birkenstocks are natural, handcrafted, healthy shoes. This is reflected in the design; from concept to detail, the HQ promotes a healthy lifestyle / workplace. Both natural materials and nature itself form an integral part of the design.

健康，自然，可持续的
精心选择的绿色是内置在可持续的设计，作为‘空气净化器’始终：剩余的排放/清除低挥发性有机化合物的材料过滤和净化的种植。

Healthy, Natural, Sustainable 
Carefully selected greenery is built into the sustainable design, working as 'air-purifiers' throughout : Remaining emissions / offgasing from low VOC materials get filtered and cleansed by the planting.

 © Peter Clarke

(c)彼得·克拉克

令人惊讶的是，
的传统材料/元素被纳入了新的背景：店面使用天然草做地板，植物正在取代办公室屏幕隔板，胶合板形成一个完整的内部覆盖在某些地区的所有表面，一个“朴素”的壁炉邀请顾客在店里的茶吧放松。

An element of surprise 
Traditional materials/elements are put into new context : The shopfront uses natural grass for flooring, plants are replacing office screen partitions, plywood forms a complete interior covering all surfaces in some areas, and a ‘homely’ fireplace invites customers to relax at the tea bar within the shop.

Architects Melbourne Design Studios

Location Clifton Hill VIC 3068, Australia

Category Retail

Area 500.0 sqm

Project Year 2014

Manufacturers Loading...