Adidas Concept Store DAS 107 by kasina URBANTAINER

2017-02-19 20:30
 © Young Kim Indiphos
杨金印第浦
架构师提供的文本描述。DAS 107位于宏达,是一家标志性商店,与街头文化专家卡西纳合作,代表阿迪达斯的顶级产品,如阿迪达斯集团有限项目和其他精选产品。卡西纳起源于釜山,最初是街头文化品牌的选择者和进口商。对于这个与阿迪达斯的合作项目,这两个品牌的目标是选择韩国最优质的产品,并为运动鞋书呆子创造一个社区空间,让他们体验深刻的历史和设计。
Text description provided by the architects. Located in Hongdae, DAS107 is an iconic store that—in collaboration with street culture specialist Kasina—represents adidas’ top-of-the-line products such as adidas Consortium limited items and other selected pieces. With its roots in Busan, Kasina began as selector and importer of street culture brands. For this collaboration project with adidas, the two brands’ objective is to select Korea’s most premium products and create a community space for sneaker nerds to experience the deep histories and designs.
 © Young Kim Indiphos
杨金印第浦
该空间用作高质量产品的接触点和用于真实运动鞋NDS的人群聚集空间。它的使命是为街头文化爱好者提供舒适的氛围,同时为面向趋势的客户提供新的灵感。
The space serves as a contact point for high-quality products and an in-crowd gathering space for true sneaker nerds. Its mission is to provide a comfortable atmosphere for street culture enthusiasts and new inspiration for trend-oriented customers at the same time. 
 
考虑到这一点,空间概念是基于人群的口味,目的是首先为他们提供一个出没的空间。与普通零售店相反,这个空间被概念化为一个象征性的体验空间-展示品牌理念,提供多样的体验,传达运动鞋文化的影响。
With this in mind, the space concept is based on in-crowd tastes and aims at providing a hang-out space for them first and foremost. In contrary to a regular retail shop, the space is conceptualised as a symbolic experience space the showcases brand philosophies, provides diverse experiences, and conveys the influence of sneaker culture. 
 © Young Kim Indiphos
杨金印第浦
像Ascon这样的地板材料和定制的锌家具让人联想到街头场景,即使游客在室内逗留,也能提供一种独特的街头感觉。
Materials like ascon for the flooring and custom-made zinc furniture evoke street scenes, providing a distinctive sense of street feel even if visitors spend their time indoors.
 © Young Kim Indiphos
杨金印第浦
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Architects URBANTAINER
Location 74 Wausan-ro, Mapo-gu, Seoul, South Korea
Category Store
Area 114.23 m2
Project Year 2016
Photographs Young Kim Indiphos

                    

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