Franz Kralers Showroom Studio Marastoni Architetti e Ingegneri Associati

2017-05-23 02:00
 © Marco Zanta
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架构师提供的文本描述。这座建筑完成了弗朗茨·克拉勒品牌南蒂罗尔地区的奢侈品购物。
Text description provided by the architects. This building completes the area dedicated to luxury shopping in Toblach, South Tyrol of Franz Kraler’s brand.
 © Marco Zanta
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该项目的诞生是为了扩大该建筑的展览空间,同时将原建筑与周边地区连接起来。2009年,该项目的第一部分在20世纪初的一项古老工程的基础上,完成了对这座历史建筑的重建,并对其进行了全面翻修。
The project was born to expand the exhibition space of the structure and to link the original building to the surrounding area at the same time. In 2009 the first part of the project saw the complete reconstruction of the historic building with the complete refurbishment of the structure on the basis of an ancient project of the early 1900s.
 © Marco Zanta
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因此,按照材料的类型和性质,该项目的做法与建筑的历史性和领土的性质有很大的不同。
The approach to the project therefore has a strong departure from the historicity of the building and the nature of the territory by type and nature of the materials.
 © Marco Zanta
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当然,材料是我们地区的材料,采用大窗户的建筑类型是因为他们想要将建筑物与周围环境融为一体。
The materials are of course the ones in our area and the construction typology that adopts large windows results from the fact that they want to melt the building with the surrounding environment.
 © Marco Zanta
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2016年夏天的扩张是这一进化过程的自然结果。
The expansion that finds its execution in the summer of 2016 is the natural consequence of this evolutionary process.
 © Marco Zanta
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 Ground Floor Plan

                            
 © Marco Zanta
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该项目占地面积为​​1300平方米,创造了约300平方米的多功能空间、600平方米的部分覆盖面积和一系列配件。
The project is spread over an area of ​​1300 square meters to create about 300 square meters of multifunctional space, a 600 sqm partially covered square and a series of accessories.
 © Marco Zanta
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这座建筑的小部分被拆除,取而代之的是一座部分卧底的建筑,其主要目的是让参观者慢慢发现,而不是炫耀壮观,而是慢慢地展现自己,直到完全理解这一信息。
Small volumes of the building were demolished, and in their place there was room for a partially undercover building, which has as its main objective to be discovered slowly by the visitor without flaunting magnificence but revealing itself slowly until the message is fully understood.
这是大地,这个地方的母亲,从它里面冒出珍贵的珠宝,展望美好的前景。但是要掌握这些方面,你必须进入腹部,发现这个有多好,千万不要在第一次分心的时候停下来。
It is the earth, the mother of this place, and from within it precious jewels come out of us and look to marvelous prospects. But to grasp these aspects you have to enter inside the belly, discover how good this one can have, never stop at the first distracted look.
 © Marco Zanta
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然后,24克拉金叶的长城象征着什么的重要性。
And then the great wall of 24-carat gold leaf symbolizes the importance of what's under the building, and the great eye on the dolomites gives us the opportunity to concentrate better on what we carefully look at every day without attention.
 © Marco Zanta
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即使在这第二章中,生态可持续性的干预当然是绝对的主角,激怒了家庭气候的概念,最大限度地减少了消费和分散,转向商业建筑,几年来这一部分都是在住宅中完成的。
Even in this second chapter, eco sustainability of intervention is of course the absolute protagonist, exasperating the concept of home climate to reduce consumption and dispersion to a maximum, transferring to commercial architecture for some years to this part is done in residential
 © Marco Zanta
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对细节的关注强调了指南的简单性,以及为干预所采用的少数材料的起源,明确了空间和功能。新的结构是Kraler家族为其原籍地设想的一种礼物,它将企业与可用于活动和活动的空间相结合,任何人都可以将公共利益与居住在当地的私人利益结合起来。
The care of the detail emphasizes the simplicity of the guidelines and the genesis of the few materials adopted for the intervention, making clear the spaces and functions. The new structure is a sort of gift that the Kraler Family has conceived for its place of origin by mixing business with a space available for events and events, made by anyone to mix the public with the private benefit of living local.
 © Marco Zanta
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Architects Studio Marastoni Architetti e Ingegneri Associati
Location 39034 Toblach, Bozen, Italy
Category Showroom
Architect in Charge Luca Marastoni
Area 1300.0 m2
Project Year 2016
Photographs Marco Zanta
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