© Yongjoon Choi

蔡永俊

架构师提供的文本描述。流入国外的空间不可避免地激发吸引和兴奋的欲望。它可能类似于好奇心。就像开始写作或电影中的第一幕一样，空间可能具有强烈的吸引力，它能敏锐地吸引人们的注意力，并从第一印象中唤起人们的感官。

Text description provided by the architects. Inflow into foreign space inevitably incites desires for attraction and excitement. It may be something similar to curiosity.  Just like the beginning of writing or the first scene in a film, space may have the attraction that keenly draws people’s attention and stirs their senses from its first impression.

 © Yongjoon Choi

蔡永俊

据说XYZ公式外观的节奏和生命力来自“透”的概念。由于产品形象与空间氛围之间的联系不容忽视，以水分产品为代表的XYZ公式是用“渗透”的故事来设计的，它的外观利用冲压板激发了人们的兴趣，说明了“渗透”的一系列过程及其吸收自然光的功能。

Rhythmical and vitality of the XYZ Formula’s facade are said to come from the concept of ‘See-through’. As the connection between the product image and spatial atmosphere cannot be ignored, XYZ Formula - the representing image of which is moisture products – was designed with the storytelling of ‘Permeate’.  The facade, inciting the compelling interest using punching plates, has illustrated a series of processes of ‘Permeate’ along with its function of absorbing natural light.

 © Yongjoon Choi

蔡永俊

此外，设计值得特别注意的是紫色和橙色线性连接的层次，以及相关的颜色被透明地装饰在空间的每一个角落，使之与品牌的目标有着鲜明的联系。XYZ公式的空间是根据其颜色从紫色到橙色的层次来表现的，目的是为了突出节奏、活力和华丽的空间氛围。这具有重要和充分的意义，因为空间可视化不同的图像和故事来自暗淡的边界的颜色。

Besides, design worth special note is gradation of purple and orange connected linearly and related colors being transparently adorned in each corner of space, causing a brilliant linkage with the goal of the brand. Space of XYZ Formula has been represented based on the gradation of its colors ranging from purple to orange in a bid to highlight rhythmical, vitality and gorgeous spatial atmosphere. This has significant and sufficient implications as space visualizing diverse images and stories coming from dimmed border of colors.

 © Yongjoon Choi

蔡永俊

 © Yongjoon Choi

蔡永俊

Architects WGNB

Location Seoul, South Korea

Category Store

Lead Architects Jonghwan Baek, Sungchil Park

Area 3500.0 m2

Project Year 2017

Photographs Yongjoon Choi

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