© In-Woo Yeo

杨仁宇

“没有过去，没有未来”

'No past No future'

美国的“布鲁克林”、英国的“哈克尼”和韩国的“圣苏”，通过保存过去，成功地领导了城市复兴战略的重建。

' Brooklyn ' in the United States , ' Hackney 'in the United Kingdom and ' Seong-su ' in the Korea, which successfully led the rebuilding of the urban regeneration strategy through the preservation of the past.

 © In-Woo Yeo

杨仁宇

自2010年以来，“城市复兴工程”于2014年被指定为“城市复兴工程”。我们一致认为，通过设计、文化和生态环境以及城市经济的恢复来恢复社会和文化功能，反映了城市再生的发展，而这并不是一般的发展。

Since 2010, 'Seong-su' has been designated as the " City of Urban Renaissance Project " in 2014. Reflecting the development of urban regeneration, which is not a general development, we agreed on the idea of reviving social and cultural functions through design, cultural and ecological environment, and the restoration of the urban economy.

醇厚还想把自己特有的咖啡和面包店放在首位，而不是停留在传统的亚洲品牌形象上。

Mellower also wanted to include their own specificity of the coffee and bakery in the first place, not to stay in the traditional Asian brand image.

我们没有打破所有旧的，创造新的，我们创造了新的身份和设计在现有的架构和空间，以满足这些客户和地区的需要。

Instead of breaking all of the old ones and creating new ones, we created new identities and designs in existing architectures and spaces, satisfying the needs of these clients and regions.

 © In-Woo Yeo

杨仁宇

'Rejuvenation’

'Rejuvenation’

这个项目的概念是复兴。这意味着又年轻又恢复了。在光线褪色的地方，可以通过穿透力的新奇再次恢复动力。

The concept of this project is Rejuvenation. It means being young again and recovering. In the light faded place can regain momentum again through penetrating novelty.

 © In-Woo Yeo

杨仁宇

我们想通过这个架构的外观来展示设计概念。并将原为印染厂的建筑框架保持不变，插入两个创意盒，将建筑的顶部和底部连接起来，创造出一种新的感觉。白色盒子是在外部和内部的地方之间进行联络，并包含品牌的主要特征。

We wanted to show the design concepts through the look of this architecture's exterior. And leave the frame of the building untouched, which was formerly a dyeing factory, inserted two creative boxes connecting the top and bottom of the building to create a new feeling. The white boxes is to liaise between external and internal place and contain the main features of the brand.

 © In-Woo Yeo

杨仁宇

在第一个盒子里，品牌的主要功能从楼下延伸到楼上，在一楼放置咖啡吧和烤房，在二楼放置学院和办公室。另一个独立的盒子放在面包店的厨房里。

On the first box, the main function of the brand was extended from the downstairs to the upstairs by placing the coffee Bar and the roasting Room on the 1st floor and academy and office on the 2nd floor. Another independent box was placed in the bakery kitchen.

 1st Floor Plan

一楼图则

 2nd Floor Plan

二楼图则

楼梯连接着两个盒子，通过遮挡彩虹，展示了这片生机勃勃的区域。

And the stairs connected two boxes showed the lively area by covering rainbow.

 © In-Woo Yeo

杨仁宇

现有的建筑物使用外部概念为客户提供免费服务。

Existing buildings used external concepts to provide customers with free service.

 © In-Woo Yeo

杨仁宇

由于第一家梅花旗舰店在首尔成立，我们计划将创意盒放置在这里，为员工提供空间，让他们建立和推广自己的技能。

And as the first flagship store of the Mellower was established in Seoul, we planed to place the creative boxes to make room for employees to build and spread their skills

 © In-Woo Yeo

杨仁宇

希望在过去与现在并存的空间里，成熟的时机已经成熟。

Hopefully, Mellower is ripe for new time to mature in the space that coexisting with the past and present.

Architects NBDC

Location , Seongsui-ro 7-gil, Seongdong-gu, Seoul, South Korea

Category Retail

Architects in Charge TSA Architects, ID STUDIO

Area 380.0 m2

Project Year 2017

Photographs In-Woo Yeo

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