© Kyungsub Shin

c KyungsubShin

架构师提供的文本描述。今天的城市沉浸在忠实于异质欲望的产品中，处于一种令人苦恼的城市结构之间的竞争之中。许多不同欲望之间的碰撞/冲突无情地发生在城市的每一个角落，充斥着一堆欲望，抹去了适度的美。

Text description provided by the architects. Today’s city is submerged in the products faithful to heterogeneous desires and is left in the middle of a competition between distressing urban structures. The collisions/conflicts among many different desires relentlessly happen in every corner of the city saturating the city with a pile of desires and erasing the beauty of moderation.

 © Kyungsub Shin

c KyungsubShin

这个项目是一家在东戴蒙销售牛仔裤的服装公司hwn的总部。客户希望通过新的总部大楼来改善目前对东大门产品及其工作条件的陈规定型偏见。此外，他/她希望有一个供外国买家使用的展厅和一个拍摄产品的工作室。

This project is a headquarters of HWN, a clothing company that sells jeans in Dongdaemun. The client wanted to improve the current stereotypical prejudice against Dongdaemun products and its working condition through the new HQ building. Furthermore, he/she wished to have a showroom for foreign buyers and studio for photographing products.

该网站在信东，荣古。由于它靠近东戴蒙，一个以其服装商场如东戴蒙市场和平阳市场而闻名的地区，信东一直是服装市场的“后座”。印有“图案”、“样本”和“等级”等纺织术语的标志，街道上成堆的织物，以及摩托车在街上匆匆穿行，这些都助长了今天信东地区的混乱气氛。

The site is in Sindang-dong, Jung-gu. Due to its proximity to Dongdaemun, a district famous for its apparels arcades such as Dongdaemun Market and Pyounghwa Market, Sindang-dong has been the “back of the house” for the apparels market. Signs with textile terms such as “Pattern,” “Sample,” and “Grading,” piles of fabrics on the streets, and motorcycles hustling through them contribute to the chaotic atmosphere of today’s Sindang-dong.

 © Kyungsub Shin

c KyungsubShin

hwn建筑渴望以最小的形式控制自己的欲望，并将自己与繁忙的街道稍微保持距离。建筑的基本形式是由三个不同结构的混凝土盒子组成，彼此坐在一起。

The HWN building aspires to contain its desires in minimal form and slightly distance itself from the busy and hectic streets. The basic form of the building is composed of three concrete boxes of distinct textures sitting on top of each other.

 First Level Plan

一级计划

 Second Level Plan

二级规划

 Third Level Plan

三级规划

就像牛仔裤在不同风格的基础上如何处理织物，三个混凝土卷携带不同的外观和纹理，根据他们的模具和整理方法。用OSB胶合板浇筑混凝土，用水射流切割混凝土，普通外露混凝土因其涂饰处理而自然呈现出独特的颜色和阴影。

Just like jeans that come in diverse styles based on how the fabric is treated, three concrete volumes carry different appearances and textures based on their molds and finishing methods. Concrete cast with OSB plywood exposed concreted chipped with the water jet, and generic exposed concrete present themselves in distinctive color and shades naturally occurring due to their finishing treatment.

 © Kyungsub Shin

c KyungsubShin

该建筑物垂直分为三个部分，每部分两层，根据其程序。(二楼：陈列室，三至四楼：办公室，五楼屋顶：摄影棚)。在横向上，由东向西分为核心、服务和节目三个波段。

The building is vertically divided into three parts with two levels per part, based on its program. (Ground – 2nd level: Showroom, 3rd -4th level: Office, 5th level – roof top: Photo studio). In the horizontal direction, it is divided into three bands of Core, Service, and Program from East to West.

 © Kyungsub Shin

c KyungsubShin

不像最小和保守的外观从外部，内部的建筑给你一个完全不同的空间。公共空间中的混凝土楼梯看上去好像是直接从一大块混凝土中挖出来的。这种类型的楼梯提供大胆的空间印象，整个建筑通过改变其在每一层的位置和形式。

Unlike the minimal and reserved look from the outside, the interior of the building presents you a totally different space. The concrete staircase in the public space looks as though it is directly cut out from a large chunk of concrete. This type of staircases provides bold spatial impressions throughout the building by altering its position and form in each level.

 © Kyungsub Shin

c KyungsubShin

垂直波段之间的转换，从服务到程序空间，也给您不同的空间体验。当你进入前两层时，你将面对一个绿色的庭院，与层次分明的陈列室空间相关联，与普通的立面相反。

The transition between the vertical bands, from the service to program space, gives you different spatial experiences as well. As you enter the first two level you will face a green courtyard, associated with the tiered showroom space, contrary to the plain façade.

 © Kyungsub Shin

c KyungsubShin

在这个疯狂的城市，充满了欲望的无拘无束的结果，霍恩总部寻求融入城市景观，采用精致的混凝土和平静它的周围。我们期望HWN能在无数的服装公司中茁壮成长，这些公司的来来去去都遵循着它的决心和信心。

In the middle of the frenzied city full of unrestrained results of desire, HWN headquarter seeks to blend into the cityscape by adopting refined concrete and to calm down it's surrounding. We expect HWN to thrive among countless apparels companies that come and go by abiding by its resolution and confidence.

 © Kyungsub Shin

c KyungsubShin

Architects OBBA

Location Jung-gu, Seoul, South Korea

Architects in Charge Sojung Lee, Sangjoon Kwak

Design Team Daae Kim, Jaeho Kim

Area 1454.17 m2

Project Year 2017

Photographs Kyungsub Shin

Category Institutional Buildings