架构师提供的文本描述。以90年代末建造的鞋店为起点，这个新的商业空间-以一系列产品为目标，目标是一个非常具体(且要求很高)的市场-需要一个项目，在展示产品时具有极大的灵活性，创造出一个具有强大、可识别和可重复形象的空间，同时以非常低的成本实现这一目标。

Text description provided by the architects. Having as a starting point a shoe store built in the late 90’s, this new commercial space -which targets a very specific (and demanding) market with a wide range of products- required a project designed to have great flexibility in the presentation of the products, generate a space with a strong, recognizable and repeatable image, while achieving it at a very low cost.

 © João Morgado

·若昂·莫尔加多

 © João Morgado

·若昂·莫尔加多

先前存在的干墙假天花板被拆除，墙壁上的墙纸被移除。吊装已退化的浮地板时，混凝土底层的状况很好。一根混凝土柱藏在四面楼到天花板的镜子后面.

The pre-existent drywall false ceiling was demolished and the wallpaper on the walls removed. Lifting the degraded floating floors revealed a concrete subfloor in great condition. A concrete column was hidden behind four floor-to-ceiling mirrors.

 Floor Plan

把空间还原到最原始的特征上，暴露出它最强大的特征：重新发现天花板的高度，以及街道的显着透明度。

Returning the space to its most raw characteristics exposed its most strong features: a rediscovered ceiling height and a phenomenal transparency to the street.

 © João Morgado

·若昂·莫尔加多

为了实现商店的目标，这种方法必须非常务实，基于一个简单的姿态，可以将整个空间组织起来，并为不需要昂贵的修整或维护的低成本解决方案提供资源。

To achieve the store’s goals, the approach had to be very pragmatic, based on a simple gesture that could organize the space in its entirety and resourcing to cost-effective solutions that wouldn’t require expensive finishes or maintenance.

 Diagram 02

Diagram 02

由此产生的设计是对材料的价值的颂扬：它们的坦率，它们的自然形象和它们内在的品质。

The resulting design is an ode to the value of the materials as they are: their frankness, their natural image and their intrinsic qualities.

 © João Morgado

·若昂·莫尔加多

 © João Morgado

·若昂·莫尔加多

暴露的天花板，周围的墙壁和基础设施被漆成黑色，使它们在背景中的存在更加柔和。

The exposed ceilings, perimetral walls and infrastructures are painted black, toning down their presence in the background.

 © João Morgado

·若昂·莫尔加多

一个大的“U”形表面热烈拥抱游客，作为产品展示，并通过它的解构，设计商店柜台。

A large “U” shaped surface warmly embraces the visitors, serving as the product showcase and, through its deconstruction, designing the store counter.

黄色水泥木板是穿孔在一个模式，允许产品展示区被无限地重新配置的sucupira木栓-同时作为货架和衣架。板子上的切口很小，也没有剩菜。

The yellow cement wood boards are perforated in a pattern that allows the product display area to be infinitely reconfigured with sucupira wood pegs -serving both as shelves and hangers. There are minimal cuts to the boards and no leftovers.

 Diagram 03

Diagram 03

这些板由镀锌钢结构支撑，加强了“U”形，减少了后面商店的不规则周长。

These boards are supported by a galvanized steel structure that reinforces the “U” shape and deemphasizes the irregular perimeter of the store behind it.

这个平面的几何学与周围的墙壁有关，它允许更衣室，储藏室和它后面的工作空间。

The geometry of this plane relates to the perimetral walls in such a way that it allows for a dressing room, storage and working spaces behind it.

 © João Morgado

·若昂·莫尔加多

悬挂在钢缆上，沿着玻璃商店的一面，有四个显示器，由相同的水泥木板和镀锌钢型材以前使用。

Hanging from steel cables, along one of the glass store sides, there are four displays, constructed from the same cement wood boards and galvanized steel profiles used before.

 © João Morgado

·若昂·莫尔加多

总之，整个商店是由四种材料组成的，以其原始、纯净的状态：预先存在的混凝土、水泥木板、镀锌钢和木材。

All in all, the entire store is composed by four materials, in their raw, pure state: pre-existent concrete, cement wood boards, galvanized steel and wood.

只要非常简单，就有可能产生一个非常丰富、复杂的空间。虽然每个部分当被单独看待时可能显得粗糙，但是他们的合奏带来了一个温暖和结束的欢迎之地，其定义是诚实的、暴露的材料、精心制作的细节、其奇妙的透明度和极其明智的灯光。

With great simplicity it was possible to produce a very rich, complex space. Though each part may appear crude when regarded individually, their ensemble results in a welcoming place of great warmth and finish, defined by the qualities of the honest, exposed materials, the carefully crafted details, its wonderful transparency and its extremely judicious lighting.

 © João Morgado

·若昂·莫尔加多